- With 15% of the hybrid passenger car market, Japan has the highest rate in the world of hybrid vehicles (plug-in and non plug-in), and this ever since 2012. The strong presence of these vehicles is the solution that Japanese manufactures have found regarding fuel consumption and the protection of the environment. This rate must be compared to that of the U.S. (3%) and Europe (2%).

- The hybrid vehicle market took off in Japan in the 2000s, thanks to Toyota and the Prius model (the first mass produced hybrid car in the world). 100 000 annual sales were reached in 2008. Gradually, as more and more models were launched  (especially Toyota models), the Japanese hybrid market has also developed from 400 000 units in 2010 to 700 000 in 2012.

- Since 2012, there has been a stagnation of the market. Two facts can explain this situation: first, the Japanese market as a whole has been sluggish for several years, and secondly, the supply of hybrid models reached a threshold. With an almost complete range (17 models), Toyota markets almost every model available on the market. Honda has a deliberately limited offer while waiting for the imminent arrival of a new technology (48 volts?). Other manufacturers (including Nissan) have very little presence on the hybrid market.

- Despite the apparent stagnating of the hybrid market, the Japanese government remains optimistic about the progress of this energy in the future. The most optimistic objectives of the METI (Ministry of Economy, Trade and Industry) announced a market share of 20-30% in 2020 for hybrid vehicles and 30 to 40% in 2030.

Contact us: info@inovev.com