Subaru is the 18th world carmaker in 2015
- Automotive subsidiary of Japan's Fuji Heavy Industries (formerly Nakajima), the Subaru brand is the 18th world carmaker in 2015, behind the Indian Tata Motors and ahead of the Chinese Great Wall. The Japanese brand sold 0.94 million vehicles last year (against 0.89 million in 2014 and 0.78 million in 2013) and hopes to reach for the first time 1 million units in 2016.
- The Subaru brand has a specificity: it sells most of its production to the United States (59% in 2015). Japan accounts for only 17% of global sales, followed by China (6%), Canada (5%), Australia (4%) and Europe (4%).
- In the European market, the brand encounters real difficulties. Its sales were down 22% in 2015, while its influence was already very low, indicating that the models do not meet the market demand (Subaru has stopped sales of Impreza and Legacy). In particular, Subaru does not offer a real SUV, like most other manufacturers.
- The range of Subaru currently comprises:
1. Midgets (K vans): Pleo, Stella, Dias wagon (Daihatsu models rebadged)
2. Sedans: Impreza / WRX and Legacy / Levorg of his own design
3. Crossovers: Outback, XV and Forester his own conception
4. BRZ sports coupe developped with Toyota.
- This rather diverse range manages meets success only in United States where Subaru has a plant (Lafayette LO) with a capacity of 300,000 vehicles per year.
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