The Japanese market (PC + LCV) was stable in 2018 (+ 0.7%)
- The Japanese car market (PC + LCV) was almost stable in 2018, having registered a very modest increase of 0.7%, to 5.27 million units, against 5.23 million in 2017.
- Since 2012, a year after the violent tsunami that disrupted the entire Japanese auto industry, the Japanese market has remained stable at around 5.0 / 5.4 million units, a level far removed from that recorded in the 1990s, which far exceeded 6 million units a year (and even 7 million between 1989 and 1991).
- Several reasons can explain the low level of the Japanese market, structural reasons (aging of the population and declining demographics, the very high density of big cities, the decreasing interest of young people for cars), but also short-term reasons such as a stagnant economy, relative to the rise of China and Korea.
- Under these conditions, Japanese manufacturers’ sales have all shrunk on the Japanese market. The Toyota Group remains the largest manufacturer in Japan, with a market share of 43.3% in 2018 (including 30% for Toyota-Lexus brands), ahead of Honda (14.2%), Suzuki (13.6%) %), Nissan (11.7%), Mazda (4.2%), Subaru (2.8%) and Mitsubishi (2.0%). For 2019, due to a slowdown in global economic growth, Inovev expects a decline in the Japanese market of around 3%, which means a drop to 5.1 million units.
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