Suzuki's future remains uncertain

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Suzuki's future remains uncertain
- Suzuki is now the world's tenth largest automaker (3.43 million vehicles sold in 2018) with more than half of its sales in India, where it is by far the market leader. Nevertheless, several weaknesses appear for the development of the Japanese brand in the coming years.

- First, Suzuki has withdrawn from the two largest markets in the world, the US market in 2013, and the Chinese market in 2019.  Suzuki is therefore becoming more of a local than an international manufacturer. It is mainly present in India, Japan and South-East Asia.


- Secondly, Suzuki has never been successful in higher categories, such as C, D or E segment sedans and SUVs, or minivans. The Japanese brand is definitively doomed to focus on A and B segment sedans and SUVs. However, this market is likely to shrink in the coming years and could be limited to  car-sharing structures.


- Third, Suzuki is not prepared for the announced development of sales of electric vehicles worldwide, let alone autonomous vehicles. Yet the automotive world will undergo a huge upheaval in the long term with the massive arrival of electric cars, then autonomous cars.


- Suzuki does not have the means to finance such a change, which is why the still independent Japanese brand will have to get closer and closer to its recent partner Toyota in order to survive and grow.



    
 

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