- First, Suzuki has withdrawn from the two largest markets in the world, the US market in 2013, and the Chinese market in 2019.  Suzuki is therefore becoming more of a local than an international manufacturer. It is mainly present in India, Japan and South-East Asia.

- Secondly, Suzuki has never been successful in higher categories, such as C, D or E segment sedans and SUVs, or minivans. The Japanese brand is definitively doomed to focus on A and B segment sedans and SUVs. However, this market is likely to shrink in the coming years and could be limited to  car-sharing structures.

- Third, Suzuki is not prepared for the announced development of sales of electric vehicles worldwide, let alone autonomous vehicles. Yet the automotive world will undergo a huge upheaval in the long term with the massive arrival of electric cars, then autonomous cars.

- Suzuki does not have the means to finance such a change, which is why the still independent Japanese brand will have to get closer and closer to its recent partner Toyota in order to survive and grow.

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