Nissan sales in Europe are back to 2008 level
- Nissan's sales in Europe are back to pre-Qashqai levels. Indeed, before the launch of the Qashqai in 2007, the Japanese carmaker's sales in Europe represented between 2% and 3% of the market, its market share falling to 2% just before the arrival of the brand's compact SUV.
- Nissan was one of the pioneers of the compact SUV in Europe, having marginalised the Almera and Primera sedans in a few months, and developed a new market that had not been exploited until then, except perhaps by Suzuki.
- The Qashqai revived Nissan sales in 2008, and helped by the launch of the Juke (a new SUV even more compact than the Qashqai) in 2010, the Japanese carmaker's market share climbed to 4% in 2015, or a share that doubled compared to 2007. Unfortunately, the too late replacement of the Qashqai and Juke caused Nissan's sales to plunge again from 2018 and the Japanese carmaker's market share in Europe fell to almost 2% in 2020, a level comparable to the period before Qashqai.
- Nissan's sales volume in Europe fell from 560,000 units in 2017 to 280,000 in 2020, a fall of 50% in three years. In addition to the late replacement of the Qashqai and Juke, we can also consider that competition has developed a lot during this period in the compact SUV category, and Nissan SUVs do not really have any additional advantages to face its competitors, which was not the case with Qashqai in 2008.
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