The Korean market is more and more open to imports

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The Korean market is more and more open to imports

- In the first 4 months of 2014, five Korean manufacturers (Hyundai, Kia, GM Korea, Renault Samsung and SsangYong) sold 382 000 vehicles in their local market, an increase of 6.1% compared to the same period in 2013.

- By category, sales of large cars (segments E and F) increased by 64% (to 20 000 units), sales of SUVs rose by 27% (106 000 units) and sales of urban vehicles (segments A and B) rose by 6% (to 63 000 units). In contrast, sales of compact cars (segment C) and medium size sedans (segment D) decreased in the first four months of the year (to 193 000 units), but still remain the most popular cars with Korean customers.

- Moreover, it is interesting to note that sales of imported cars in South Korea continue to take market share from Korean manufacturers. Totalled 17 000 units in April (+25%), bringing the sales volume for the first four months of the year to 61 000 units, representing an increase of nearly 27%, an increase four times higher than the one experienced by the Korean market as a whole.

- BMW was the best-selling foreign brand over the four months (13 698 units) , followed by Mercedes (11 256 units), Volkswagen (9 668 units), Audi (8 761 units). 80% of imported cars sold were European , most of which were German. 13% were represented by Japanese brands and 7% were American brands.

 

14-19-10  


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Consequences of the Chevrolet withdrawal from the European market

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Consequences of the Chevrolet withdrawal from the European market

- The decision to withdraw the Chevrolet brand from the European market in 2015-2016 (in order to boost sales of the Opel brand on this continent, Opel and Chevrolet both being part of  the General-Motors group) will inevitably lead to lower production rates in the GM Korea plant, this plant provides most Chevrolet models sold in Europe. In 2013, 130 000 Chevrolet vehicles were sold in Europe (excluding Russia, Ukraine and Turkey), against 162 000 in 2012 and 173 000 in 2011. The peak was reached in 2007 with 205 000 sales. GM Korea produced 745 000 vehicles in 2013 (against 768 000 in 2012 and 789 000 in 2011). These figures do not include CKD vehicles delivered to some countries of the former Soviet Union, such as Ukraine and Uzbekistan.


- The pattern of Chevrolet sales in Europe and production levels of the GM Korea plant are therefor following the same trend. With the removal of the 130 000 European sales expected for 2014 and 2015 GM Korea's production will undoubtedly  fall accordingly  over the next two years.


- This phenomenon will be amplified by the production transfer of the Opel Mokka from Korea to Spain (in the second half of 2014), probably 40 000 units in 2014 and 80 000 units in 2015 and beyond. GM Korea will therefore lose the production of 170 000 vehicles in 2014 and 210 000 in 2015, which will lead to a reduction of its capacity.

 

14-20-1  


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2013 Sales by body type

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2013 Sales by body type

- On the three largest global markets, China, the United States of America and the European Union, the face of the automobile market (sales by body type) has transformed itself and is very different today.


- Indeed, if global sales are divided into five distinct types of bodies (1 / sedans (with trunks) and estates 2/ hatchbacks 3/ SUVs and crossovers 4/ MPV 5/ pick-ups), we can observe that sedans with trunks and estate vehicles are very well established in China (64% of sales in 2013) and in the USA (48% of sales), while they represent only 19% of the market in Europe.


- In Europe, it is Hatchback that are the most present, with 51% of sales in 2013. Conversely, these hatchbacks represent only 12% of sales in China and only 3% in the USA.


- SUVs (and crossovers) can see their market share progress throughout the past dozen years, representing 17% of their sales in Europe, 19% in China and 31% in the USA in 2013.


- Victims of the success of SUVs, minivans have seen their market share decrease, representing only 13% in Europe, 5% in China and only 4% in the USA.


- Finally, pick-up represent 14% in the U.S. while they are marginal in Europe and China.

 

14-19-8  


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Comparison between France and Sichuan/Chongqing

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Comparison between France and Sichuan/Chongqing

- Sichuan  is a Chinese province (490 000 km2 and 80 million people). Chongqing, formely capital of Sichuan, and its surroundings have been administratively separated from Sichuan to become a municipality (82 000 km2 and 29 million people).
Sichuan/Chongqing (Sichuan + Chongqing) can be compared to France (550 000 km2 and 63 million people).
The automobile production of Sichuan/Chongqing started to take off in the early 2000s, while France started its own a century earlier.

- It is in 2012 that the automobile production volume of Sichuan/Chongqing exceeded that of France. 
Sichuan/Chongqing keeps on rising, given the very large and growing demand of the Chinese market as a whole (exports remain low), while France, that offshored a large part of its production and has suffered from a European market down by nearly 25% since 2007, did not cease seeing its production levels decline from 3.5 million vehicles to 1.75 million in 2013 ...

- Forecasts suggest a widening gap between the production volume between France and Sichuan/Chongching. Inovev aims on a production of 2.1 million vehicles in France in 2015 and 4.2 million units in Sichuan/Chongqing by the same date, which is twice the amount of France.

- Finally, Sichuan/Chongqing has 15 plants for nearly 4 million units (PC + UV) of capacity, while France has 14 plants with a total capacity of around 3.2 million units.

 

14-19-9  


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The new Audi product plan (2014-2019) revealed

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The new Audi product plan (2014-2019) revealed

- Audi wants to become the first premium brand by 2020, ahead of BMW and Mercedes. To achieve this, the German carmaker has unveiled its new product plan for 2014-2020. The quantities produced of these vehicles will soon be calculated by Inovev. At first, let us review the future models:
- 2014: new generation Q7, an E segment SUV and the new generation R8 Coupe .
- 2015: launch of the TT Roadster and the Q1 an A segment SUV. The latter will share a platform with the Seat and Skoda compact SUVs. There will also be the launch of the new generations of the A4 and A5 sedans from segment D.
- 2016: launch of new D segment SUVs, Q5 and Q6, whose launch will continue through 2017.
- 2017: launch of an SUV in segment B, the Q2 and new generations of the A6 and A7 sedans from segment E.
- 2018/2019: launch of the Q8 and Q9 two SUVs from segment F (models primarily intended for the American and Chinese market). In addition, the Audi TT Off-road could be marketed as of 2018. It seems it may not be eligible to the Q name .

- In 2020, the Audi range should therefore include 18 different models including 7 SUVs. Production sites dedicated to sedans, estates and coupes remain unchanged. However, uncertainty remains regarding the manufacturing site of the future recreational vehicles Q1, Q2, Q6, Q8 and Q9 which will be added to the current range.

 

14-19-6  


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  1. The new DS product plan (2014-2018) revealed
  2. Changan Ford is going to launch a new brand
  3. The Russian market may keel over in 2014
  4. New models manufactured in Europe in 2014 and 2015
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