Hyundai-Kia Group sold 6.35 million light vehicles in 2020
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Hyundai-Kia Group sold 6.35 million light vehicles in 2020
- The Hyundai-Kia group (Hyundai, Kia, Genesis) sold 6.35 million light vehicles (passenger and utility) in 2020, against 7.19 million in 2019, which represents a decrease of 11.7%. Despite this significant drop, the Korean group remained the fifth largest carmaker in the world, behind Toyota, Volkswagen, Renault-Nissan and General-Motors. However, the gap with the GM group has never been thinner and it is possible that the Hyundai-Kia group will overtake the American carmaker as early as 2021.
- The sales of the Korean group break down into 3.5 million vehicles for the Hyundai brand and 2.5 million vehicles for the Kia brand, the remaining being made up of vehicles of the Genesis brand which is the premium brand of the carmaker, such as Lexus for Toyota or Infiniti for Nissan.
- Global sales of the Hyundai-Kia group in 2020 break down as follows:
• The USA remains its largest market, with 1.225 million units, or 19% of its worldwide sales (compared to 18.5% in 2019).
• Korea is its second market, with 1.133 million units, or 18% of its global sales (up from 17.5% in 2019).
• Europe is its third market, with 842,000 units, or 13% of its worldwide sales (compared to 15% in 2019).
• China is its fourth market, with 699,000 units, or 11% of its global sales (compared to 14% in 2019).
- These four markets represent 61% of the Hyundai-Kia group global sales in 2020, against 65% in 2019, the Korean group having indeed increased its market share in Latin America and Russia.
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Daimler Group sold 2.2 million light vehicles in 2020
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Daimler Group sold 2.2 million light vehicles in 2020
- The Daimler group (Mercedes, Smart) sold 2.2 million light vehicles (passenger and utility) in 2020, down 7.5% compared to 2019. Sales reached 2.16 million units for Mercedes (excluding heavy utility vehicles) and 38,391 units for Smart.
- The Mercedes brand sold 145,865 battery electric (BEV) and plug-in hybrid (PHEV) vehicles last year, including around 115,000 PHEVs and 31,000 BEVs. The Mercedes EQC sold at 28,936 units in 2020 (including nearly 4,000 in China), accounting for the bulk of the brand's BEV sales last year. This model will be accompanied by the EQV, EQA, EQB, EQE and EQS in 2021, which will significantly increase the share of electric vehicles in the brand's production. As for plug-in hybrids (PHEV), Mercedes has generalized this type of engine over practically its entire sedan, SUV and MPV range, from A-Class A to S-Class. At Smart, almost all of the 38,391 units sold were BEVs, as the brand had stopped to sell its thermal engine models at the end of 2019. Smart production should be transferred from Europe to China in 2022.
- The Daimler Group's top-produced model in 2020 was the Mercedes GLC SUV which was sold at 320,000 units.
- By region, Europe remained the most important market for the Daimler group, with 811,312 units in 2020 (-24.7%) including 784,183 Mercedes (738,236 passenger cars and 45,947 light utility vehicles) and 27,129 Smart. Europe is ahead of China, which is increasing (644,911 sales; + 7.9%) and the United States, which is declining (322,929 sales; -9.9%).
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2020 global sale of light vehicles by automotive groups
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2020 global sale of light vehicles by automotive groups
- The global automotive market for light vehicles (passenger and utility) fell by nearly 14% in 2020, due to the consequences of the coronavirus crisis. In this context, the Toyota group regained the world’s leading position in terms of volume from the Volkswagen group, which lost 1.6 million sales last year against 1.2 million for the Japanese. The German carmaker suffered from the fall of the European market more than any other carmaker, consequence of its dominant position in this market (25% market share in a region which lost 4 million sales in 2020).
- The Renault-Nissan group, which keeps its third place, lost more sales than Volkswagen (2.4 million vehicles), in particular due to large-volume models at the end of their life cycle.
- The GM group loses 900,000 sales in 2020 but narrowly keeps its fourth place ahead of the Hyundai-Kia group, fifth, which loses almost as many sales (850,000 units). The Honda group, in sixth position, lost only 800,000 sales in 2020 and thus stood out from the Ford group, seventh, which for its part lost 900,000 sales, in particular by removing its sedans from its North America production program.
- The FCA group, which is now behind the Ford group in eighth place, loses 850,000 sales, doing better than its new partner PSA, ninth, which loses 1 million sales in 2020. Suzuki, tenth, loses 550,000 sales. Next came the Premium carmakers BMW and Daimler, which lost few sales (respectively 200,000 and 250,000 units). Behind, the Chinese Geely and Changan are the only ones to increase their sales in 2020 among the top 15 world carmakers.
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The BMW Group sold 2.32 million light vehicles in 2020
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The BMW Group sold 2.32 million light vehicles in 2020
- The BMW group (BMW, Mini, Rolls-Royce) sold 2.32 million light vehicles (passenger and utility) in 2020, down 8.4% compared to 2019. The BMW brand sold 2.06 million of vehicles (-5.2%), the Mini brand 260,000 (-18.4%) and the Rolls-Royce brand 3,708 units.
- The BMW brand held up better than the Mini brand because the group's increased sales in China with mainly BMW models. The group's sales in China (606,831 sales) indeed increased by 11.2% in 2020 compared to 2019, while they fell in Europe (-19.1% to 847,481 sales) and in the United States(-15% to 306,870 sales), its two other main markets. These three markets represent 76% of the group's sales in 2020.
- The BMW group lost fewer sales in 2020 than its competitor Mercedes, and therefore the Munich carmaker remains ahead of the Stuttgart carmaker at the worldwide level and remains the 11th world carmaker ahead of Daimler 12th.
- BMW Group sales of electric cars (BEVs) and plug-in hybrids (PHEVs) counted for 195,979 units last year, including 36,720 BEVs (BMW i3 and Mini E). In 2021, the BMW iX and iX3 will be added as well as the i4s. On the plug-in hybrid side, BMW is in the process of generalizing this type of engine over practically its entire range, from the 3 Series to the 7 Series and the Mini Countryman. Sales of plug-in hybrid vehicles represented 159,259 units in 2020, up 56.7% compared to 2019.
- The BMW Group’s top-produced model in 2020 is the BMW 3 Series, which was sold at 490,000 units.
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Sedans, coupes and convertibles represent less than 10% of the American carmakers in the NAFTA zone
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Sedans, coupes and convertibles represent less than 10% of the American carmakers in the NAFTA zone
- The demand decline for sedans in the North American market in favor of SUVs began in the early 2000s and then accelerated after the financial crisis of 2008-2009. Consequently, the market share of passenger cars (sedans, coupes, convertible according to the US classification) fell to 25% of total US registrations in 2020.
- It also represents less than 10% of the three American carmakers (GM, Ford, Chrysler) production in the NAFTA zone. This share represents only 9% of GM and Ford production in 2020, and even 8% of Chrysler. And in this share, coupes and convertibles (Ford Mustang, Chevrolet Camaro, Chevrolet Corvette, Dodge Challenger) represent a significant part as they are equal to a third of the volume of passenger cars from these three carmakers. And this share will certainly increase further as several sedans were phased out by GM and Ford in 2020.
- Contrasting with the American carmakers, the three largest Japanese carmakers located in the NAFTA zone see their sedans still represent a good part of their production today, over 30%. At Toyota, the share of passenger cars in its NAFTA production represents 31% in 2020, 39% at Honda and even 49% at Nissan. Note that the vast majority of these cars are sedans, as there are no Japanese models competing with the Ford Mustang, Chevrolet Camaro and Dodge Challenger, these being the heirs of a typical American tradition dating back to the 1960s.
- American carmakers have therefore openly left the sedan market to Japanese carmakers, focusing on the SUV and pickup market, more profitable segments according to them.
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