詳細

上で公開 2020年05月21日

• Registrations
• Daimler AG
• Germany

Daimler Group sold 2.46 million vehicles worldwide in 2019

- The Daimler group (Mercedes, Smart) sold 2.46 million vehicles (excluding heavy goods vehicles), which represents an increase of 0.8% compared to 2018. Daimler remains the twelfth manufacturer of light vehicles in the world, behind BMW and in front of Geely. Including heavy goods vehicles (490,000 units), Daimler is the eleventh largest manufacturer in the world, behind Suzuki and ahead of BMW.

- Thanks to the merger of PSA with FCA, the Daimler group could gain a place in 2020 and become the eleventh manufacturer in the world without heavy goods vehicles and the tenth with heavy goods vehicles.

- Daimler group's global sales in 2019 break down as follows:

1. Europe is its largest market, with 1,020,000 vehicles, or 41% of its world sales.

2. China is its second market, with 750,000 vehicles, or 30% of its world sales.

3. The United States is its third market, with 360,000 vehicles, or 15% of its world sales.

- These three markets represent 86% of the Daimler group's global sales in 2019, which are divided into 2.34 million Mercedes brand vehicles (+ 1.3%) and 116,000 Smart brand vehicles (-10.8%).

- The Daimler group's best-selling models in 2019 are the C-Class (455,000 units), E-Class (390,000 units) and GLC (407,000 units). The segment C models (Class A, Class B, CLA, GLA) exceeded 620,000 sales.

- The Mercedes brand remains the first Premium global brand in terms of sales, ahead of BMW and Audi.

    

 

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続きを読む... Daimler Group sold 2.46 million vehicles worldwide in 2019

詳細

上で公開 2020年05月18日

• China
• Production
• Registrations
• PSA

Inovev forecast 15,000 units per year of the new DS 9

- The brand DS (premium brand of the PSA group) has unveiled its new model, the DS 9, a sedan positioned between the D and E segments by its dimensions. Actually, the DS 9 is 4.93m long while a Mercedes C-Class is 4.68m and a Mercedes E-Class is 4.92m. This latest DS model is based on the EMP2 platform (also used by the Peugeot 508) but stretched out by about twenty centimetres. 

- Today DS portfolio is only composed of two SUVs DS 3 Crossback(launched in 2018) and DS 7 Crossback(launched in 2017) as the DS 3 sedan was ended at the end of last year, after the DS 4 and DS 5. The DS product range is undergoing reconstruction and should be enriched with new models in 2021 and 2022.

- The DS 9 will be produced only in China, with Dongfeng, probably because China is supposed to become the first market for this car.

- The DS 9 will initially be powered by plug-in hybrid engines, branded “E-Tense”, using the thermal four-cylinder 1.6 petrol engine mounted on the Peugeot 508, 3008 and 5008, and DS 7 Crossback. In addition, the electric power will deliver various power (225hp, 250hp or 360hp) according to the configuration. In the most powerful specification, the DS 9 becomes an all-wheel drive.

- According to Inovev, the DS 9 could be sold at 15,000 units worldwide, 2/3 in China and 1/3 in Europe. Certainly a low volume but a more realistic tentative to exist in an hyper competitive premium market.

- Note: this analysis and the related forecast have been constructed before the COVID-19 crisis.
The objective is to provide objective information regarding the activities of carmakers.

    

 

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続きを読む... Inovev forecast 15,000 units per year of the new DS 9

詳細

上で公開 2020年05月18日

• Registrations
• GMHyundai-Kia
• Australia

GM will remove Holden brand

- A few weeks ago, Inovev indicated that the Holden brand (a subsidiary of the GM group) was threatened because its sales had collapsed in the only market where it was still present, namely the Australian market. The GM group has just announced that it will supress its Holden brand in 2020 because its low diffusion no longer justify its existence.

- The Australian brand Holden was bought by the American group GM in 1931. It only produced and sold its models for the demand of the Australian and New Zealand markets. For several years, Holden was one of the two most important carmakers in Australia and New Zealand, with Ford, and this lasted until 2014.

- The brand's most legendary model was the Commodore, the best-selling upper mid-range sedan (D segment) until 2014, originally derived from the Opel Rekord and Commodore, but which continued its own life long after GM stopped to market on the European market.

- The Holden factory in Australia closed in 2017. Following the closure, Holden fell from second to sixth place in 2018 and then to tenth in 2019, with only 4% of the market and 43,000 sales (against 178,000 in 2004 ). It was obvious that with such a disaffection, the brand could not continue to survive and the GM group made a logical decision. This decision follows a process which see 7 brands stopped in less than ten years: Opel, Vauxhall, Pontiac, Saturn, Saab, Hummer and today Holden.

    

 

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続きを読む... GM will remove Holden brand

詳細

上で公開 2020年05月18日

• Production
• South Korea

Analysis of the automotive production in South Korea

- Four automotive groups are operating in South Korea:

1. The Hyundai-Kia group is the most powerful carmaker established in Korea (fifth largest carmaker in the world). It’s a Korean national group formed in 1998 when Hyundai acquired Kia.

2. GM Korea (Korean subsidiary of the American group GM) was formed in 2001 by the acquisition of the Korean automotive company Daewoo. Today, GM Korea is experiencing great difficulties due to the end of its exports to Europe, Russia and USA, following the discontinuation of the Chevrolet brand in Europe and Russia, and the relocation of various models to Mexico. Production of Opel branded cars in Korea will also stop in 2020 as PSA took over Opel.

3. Renault-Samsung (Renault's Korean subsidiary) was created following the acquisition of Samsung Motors by Renault in 2000.

4. Ssangyong(Korean subsidiary of Mahindra) was formed following the acquisition of Ssangyong by the Indian Mahindra in 2011.

- The Hyundai-Kia group has therefore become over the years the only independent national Korean carmaker. Hyundai-Kia gets 70% of the Korean market with locally based production, which is also exported worldwide. However, since several years now, plants located in Europe and North America have slightly reduced the volume of its exports.

- Consequently, even if the global production has increased these last years, and as a consequence of relocation on targeted markets and GM strategy, the Korean production has been slowly declining for several years, from 4.5 million units in 2015 to 3.8 million in 2019.

    

 

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続きを読む... Analysis of the automotive production in South Korea