Dongfeng launches in Europe BEVs under the Seres brand
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Dongfeng launches in Europe BEVs under the Seres brand
- Following MG, Polestar, Lynk & Co and Aiways, which sold a total of 30,000 vehicles in Europe last year, Dongfeng is launching in Europe the Seres brand, which markets battery electric vehicles (BEVs). Note that Dongfeng has been struggling in China since 2017, its production volume having been halved in three years.
- The Seres brand will be launched with the Seres 3 and Seres 5, followed by Seres 7 next year. Unlike Lynk & Co and Aiways who have opted for a distribution through internet, the Dongfeng group brand intends to rely on traditional and physical distribution groups and local dealers, which is the way adopted by MG (a subsidiary of SAIC group). The Dongfeng brand has announced the creation of 40 dealerships at the end of April 2021 and targets totally 80 at the end of December 2021 and then 100 in 2022. This is roughly the current number of dealerships for the brand MG. All Seres models sold in Europe are produced in China, where they will be imported. We can therefore expect very competitive prices.
- Geely on its side is launching a new brand for battery electric vehicles (after having created Polestar and Lynk & Co) which intends to compete with Tesla in China. This brand named Zeekr will be positioned in the Premium market (where Polestar is already present) and will adopt a specific platform named SEA which will also be used by Polestar, Lynk & Co and Smart. Geely intends to dedicate the Zeekr brand for the Chinese market but does not exclude to export its models all over the world. The first model of the Zeekr brand will be launched at the end of 2021.
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続きを読む... Dongfeng launches in Europe BEVs under the Seres brand
Global sales of BEVs and PHEVs in Q1-2021
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Global sales of BEVs and PHEVs in Q1-2021
- Global sales of battery electric (BEVs) and plug-in hybrid (PHEVs) vehicles in the passenger cars category reached 1,128,003 units in the first quarter of 2021, against 460,506 units in the first quarter of 2020, a period strongly disrupted by the coronavirus. Sales have therefore more than doubled from one year to another (+ 145%). They are broken down into 758,010 sales of BEVs and 369,993 sales of PHEVs.
- By region: 491,192 units sold in China (including 406,759 BEV), 452,901 in Europe (including 202,410 BEV), 124,748 in the United States (including 98,670 BEV) and 10,976 in Japan (including 5,171 BEV). It is to be noted that China is back ahead of Europe in 2021 on this type of vehicle, whereas it had fallen behind in 2020. It is even far ahead in terms of BEV sales (twice more than Europe and four times higher than in the United States).
- In terms of brands, Tesla preserves its leading position, with 184,500 worldwide sales in the first quarter of 2021, ahead of GM-Wuling (102,574 sales) which benefits from the success of its small HongGuang EV, BMW (66,494 sales) which benefits from the generalisation of the plug-in hybrid technology in its range, while Volkswagen (59,732 sales) has not yet benefits from the launch of its ID3 and ID4. BYD (53,608 sales), Mercedes (52,145 sales) and Volvo (46,856 sales) are following. Renault (28,551 sales) moved from 7th place to 12th place, due to a clear dropout by the Zoé. Renault is even supplanted by Peugeot (28,778 sales), Great Wall (30,730 sales) and Audi (33,845 sales). Is the Renault brand the victim of a waiting phenomenon concerning the Dacia Spring?
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Ford ceases production of the Mondeo
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Ford ceases production of the Mondeo
- Ford decided to end the production of the Mondeo, its D-segment sedan, of which several generations have been launched since 1993. The Mondeo replaced firstly the Sierra whose origins date back to 1982. Like its American counterpart, called Fusion, the Mondeo will therefore disappear in spring 2021. This model was produced these last years in Spain (Valencia), after having been produced in Belgium (Genk) since 1993.
- Why is Ford removing the Mondeo from its manufacturing program? The model sales had declined a lot in recent years, due both to the decline sedans category in Europe and the United States to the benefit of SUVs, and the size of this model over the years, which was eventually became a top-of-the-range model, as a Renault Talisman or a Volkswagen Arteon, with the disadvantage of a high price even compared to Premium models from Audi, BMW or Mercedes. The Opel Insignia is experiencing the same kind of problem today and it is not sure that Stellantis wants to replace this model which has declined significantly over the past two years.
- Except for SUVs, Ford will therefore only market two hatchback in Europe, the Fiesta and the Focus. The carmaker now wants to focus on its SUVs, the Puma and Kuga made in Europe, but also the Explorer produced in the United States. It is not clear, however, that Ford's US strategy to phase out all sedans is relevant for Europe. The next step will be the launch of electric cars based on the Volkswagen ID3 and ID4.
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Volkswagen updates its BEV sales targets
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Volkswagen updates its BEV sales targets
- The Volkswagen brand is forecasting that 70% of its European sales will be plug-in electric vehicles (BEV + PHEV) in 2030, against an initial target of 35%. In the USA and China, Volkswagen this 2030 forecast is at 50% of its. This strong sales increase should be based on the full market availability of the ID range and its Seat-Skoda-Audi branded versions, which should result in the launch of around 20 different models by 2030.
- The Volkswagen brand has sold 2 million vehicles per year in Europe in recent years, the carmaker's target would therefore translate into a volume of nearly 1.5 million electric vehicles in 2030, in a scenario of a European market nearly at the same level as these last years, which is not guaranteed. However, in 2020, the German brand did not exceed 150 000 sales of BEVs + PHEVs in Europe, including 100,000 BEVs. These sales would therefore have to be multiplied by ten to reach the 2030 target announced today.
- A platform change is expected to take place around 2025, which will replace both MEB (mid-range) and PPE (high segment and premium). The carmaker is also counting on a 50% drop in the price of batteries by 2030, or even by 2025, in particular by producing by itself a single type of battery for all its models.
- To support the sales increase of its electric vehicles, the Volkswagen group will build six battery cells plants in Europe which will have a total production capacity of 240 GWh per year in 2030, equivalent to 3 million vehicles per year in Europe equivalent to ID3 / ID4 models, in line with the carmaker's objectives.
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The US SUV market by carmaker in Q1-2021
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The US SUV market by carmaker in Q1-2021
- SUVs represent 53.5% of the US market in the first quarter of 2021, to 2,092,401 units, which has been growing steadily for twenty years.
- Who are the best sellers of SUVs in the US market today? The Japanese carmaker Toyota is already overtaking Chevrolet and Ford in the sedan category, and this superiority in sales figures will only increase with the planned or effective end of the Big Three sedans. Against all expectations, Toyota also surpasses Chevrolet and Ford in the SUV category, and quite easily as the Japanese carmaker produced 50 000 units more than its two American competitors, in the first quarter of 2021, or 200,000 units on an annual basis. Toyota could sell one million SUVs in the United States over the whole of 2021.
- Chevrolet and Ford are therefore now supplanting Toyota only in the pick-up category, where Japanese carmakers still have some difficulty to impose their products.
- Chevrolet and Ford hold second and third place in the US SUV market. Jeep (a subsidiary of the Stellantis group) is in fourth position, as their entire range of models is made up of SUVs. Three Japanese carmakers are placed in the following three places: Honda, Nissan and Subaru. Then follow the two Korean carmakers Hyundai and Kia.
- The last places are occupied by Mazda, Volkswagen, GMC and then by Premium brands, such as Lexus, Buick, Mercedes, BMW, Audi, Cadillac, Tesla, Acura, Lincoln, Land-Rover, Volvo, Infiniti and Porsche.
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