Suzuki remains the tenth carmaker in 2019
Suzuki sold 2.9 million vehicles (PC + LUV) in 2019, which represents a decline of 10% compared to 2018.
This
decrease is mainly due to the drop in sales in its main market, the Indian market (-13.7% of sales, which represents a loss of 240,000 vehicles compared to 2018), but also a decline in sales in other regions (-30,000 in China, -25,000 in Pakistan, -20 000 in Japan, -20 000 in Indonesia) which add up to 100,000 additional lost sales. The Japanese carmaker is also not in an extraordinary shape in Europe, where its sales are in slight decline, because it has just decided to remove the Baleno and Celerio models from its product range.

Suzuki's global sales in 2019 break down:

1. India is its largest market, with 1.51 million vehicles, or 52% of its world sales.
2. Japan is its second market, with 696,000 vehicles, or 24% of its world sales.
3. Europe is its third market, with 232,000 vehicles, or 8% of its world sales.

These three markets represent 84% of global Suzuki sales in 2019.

The future of Suzuki remains uncertain (range limited to small models with thermal engine, non presence on the Chinese and North American markets), but the support could come from its new partner Toyota which could be tempted by an acquisition more pronounced, even if its Daihatsu brand has a product range very close to Suzuki one.


    
 

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Honda becomes the sixth world carmaker in 2019
The Honda group (Honda, Acura) sold 5.15 million vehicles (PC+LUV) in 2019, against 5.25 million in 2018, which represents a decrease of 2% over one year. Like many other carmakers, Honda suffered from the market downturn in 2019 but resisted better than the American or Korean carmakers. The Japanese carmaker increased its sales in China by 10% while this market contracted by 10% over the same period. In addition, its sales have been stable in USA, its main market. It is mainly in India (-40,000 sales), Japan (-25,000 sales) and Europe (-20,000 sales) where Honda has really dropped out. In total, Honda overtakes Ford for the first time worldwide.

The Honda group's global sales in 2019 break down:

1. USA remains its largest market, with 1.608 million vehicles, or 31.2% of its world sales.
2. China its second market, with 1.585 million vehicles, or 30.8% of its world sales.
3. Japan remains its third market, with 722,000 vehicles, or 14% of its world sales.
4. India is its fourth market, with 135,000 vehicles, or 2.5% of its world sales.
5. Europe is its fifth market, with 122,000 vehicles, or 2.5% of its world sales.

These five markets represent 81% of the Honda group's global sales in 2019, which are divided into 4.96 million vehicles under the Honda brand and 194,000 vehicles under the Acura brand.


    
 

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The Korean market (PC + LUV) fell by 1.6% in 2019
The Korean automotive market (PC + LUV) remained stable in 2019, in a global context of declining markets. It fell just 1.6%, when the global auto market declined more than 4% last year. The Korean market benefits from a slightly lower motorization rate than that of the other large producing countries (475 cars per 1,000 inhabitants, against 550 in Europe, 615 in Japan and 750 in the United States) and a renewal of several models from the Hyundai-Kia group, which now accounts for over 70% of sales in this country.

The Korean market therefore stabilized at 1.8 million light vehicles (PC + LUV) in 2019 compared to the previous year and this stabilization of the Korean market can be observed since 2015 which marks the end of the uninterrupted ascent sales since the early 1980s (except during the Asian crisis in the late 1990s).

The Korean market seems to take the same way as the Japanese market, meaning a stabilization of sales over a long period which corresponds to the situation of a mature market.

By carmaker, the Hyundai-Kia group remains by far the market leader in 2019, with a share of 71% (compared to 69% in 2018), ahead of the Mahindra-Ssangyong (6%), Renault-Nissan groups (5%), Daimler (4%), GM (4%) and BMW (3%). GM’s presence in this market is becoming increasingly critical, and the future of this once successful group appears to be uncertain. SUVs represented 36% of the Korean market compared to 33% in 2018.


    
 

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The Turkish market (PC + LUV) declined by 23% in 2019
The Turkish automobile market (PC + LUV) declined by 23% in 2019, to 479,000 vehicles against 621,000 units in 2018, the year when this market had already shrunk by 35%. These last two years, the Turkish market has therefore lost half of its volume. It is not the first time that it has experienced such variations as it had already gone for example from 497,000 units in 2000 to 154,000 in 2001 before returning to 658,000 in 2004.

For the past two years, Turkey has experienced strong economic deterioration linked to high indebtedness and rampant inflation, which is added to a difficult social situation, with the chaotic management of a very large influx of migrants. important and costly war waged on its borders. Turkey’s situation is far from stabilized, which is never a good to develop the market. Volkswagen has for instance announced it will postpone the construction of its future plant in Turkey, due to the uncertain situation in the region.

Inovev expected before the COVID-19 impact a Turkish market close to 400,000 units in 2020, waiting for an improvement of the market in the following years.

By carmakers, the Renault-Nissan group remains the leader of the Turkish market in 2019, but lost two points compared to the previous year, with a market share of 21% against 23% in 2018. The Franco-Japanese carmaker is ahead of Volkswagen group (17% market share), Fiat-Chrysler group (16%), PSA group (12%) and Ford group (10%). As a reminder, Fiat was the sales leader in Turkey for a long time until the 2000s, before being surpassed by Renault-Nissan and then Volkswagen. SUVs represented 18% of the Turkish market in 2019, compared to 16% in 2018.


    
 

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Global electric car sales in 2019
In 2019, the global market for electric cars, meaning Battery Electric Vehicles (BEV) and Plug-In Hybrid Electric Vehicles (PHEV) shows an increase of 9.5% compared to 2018, at 2,209,831 units, compared to 2,018,247 units in 2018 and 1,188,059 in 2017. It should be noted that this increase in sales was achieved while the global automotive market declined by more than 4% in 2019.

By country, China remains by far the largest market for electric cars (1,177,421 units; + 6.8%), getting 53% of world sales of this type of car, ahead of Europe (564,206 units; +46 %) and USA (318,296 units; -11.3%).

USA has seen its sales declining due to an energy policy that does not push consumers to purchase electric cars, while Tesla (the world's leading manufacturer of electric cars) is an American brand ...

Tesla sold 367,820 units in the world in 2019 (compared to 245,240 in 2018). The Californian brand is ahead of BYD (229,506 units against 227,364 in 2018), Renault-Nissan (183,299 against 192,711 in 2018), BAIC (160,251 against 164,958 in 2018), BMW (143,454 against 141,311 in 2018) , SAIC (137,666 against 108,624 in 2018), Hyundai-Kia (126,436 against 90,860 in 2018), Geely (121,802 against 85,810 in 2018) and Volkswagen (106,645 against 72,366 in 2018).

By model, the Tesla Model 3 is the best-selling electric car in the world in 2019 (300,075 units against 145,846 in 2018), ahead of the BAIC EC / EU Series (111,047 against 90,637 in 2018), Nissan Leaf ( 69,873 against 87,149 in 2018), BYD Yuan (67,839 against 35,699 in 2018), Baojun E100 (60,050 against 25,888 in 2018) and BMW 5 Series PHEV (51,083 against 40,260 in 2018).


    
 

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