The Argentinian market (PC + LUV) fell by 26.4% in 2020
The Argentinian automotive market for light vehicles (passenger - PCs and light utility vehicles - LUVs) fell by 26.4% in 2020, to 323,692 units against 440,000 in 2019.

The Argentinian market had already experienced a drop in registrations in 2018 and especially in 2019, due to a serious economic crisis. After declining 43% in 2019, the Argentinian market fell again by 26.4% in 2020 due to the Covid crisis. The last year market returned to the level of the early 2000s (300,000 sales), while the peak of 2013 reached a volume three times higher (900,000 sales).

In this context, the carmakers are suffering waiting for a hypothetical increase of sales. The Volkswagen group (-13.6%) becomes the leader of a shrunken Argentinian market, with a market share of 18.5%, taking over the Renault-Nissan group which falls by 31.3% and now only holds 16,4% of the market. Following are the groups FCA (-9.7%; 14.5% of market share), Toyota (-32.6%; 13%), GM (-30.7%; 10.4%), PSA (-23.3%; 10.1%) and Ford (-35.9%; 9.7%) which seems to moving back from the South American market as a whole, too sensitive to disturbances.

SUV sales have grown from 17% of the Argentinian market in 2019 to 19% in 2020, a figure much lower than that achieved by most of the major markets.


    
 

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The Brazilian market (PC + LUV) fell by 26.2% in 2020
The Brazilian automotive market for light vehicles (passengers - PCs and light utility vehicles - LUVs) fell by 26.2% in 2020, to 2,058,437 units compared to 2,788,000 in 2019.

It is true that Brazil was one of the most affected countries by the health crisis, despite the optimism claimed by the local government. The Brazilian market thus returns in 2020 to the level of 2016, which had been the worst of the previous decade.

The peak of 2012 (3,802,000 units) will be difficult to achieve over the next two or three years. The Covid-19 crisis in 2020 also stopped suddenly the development of this market which had recorded growth between 2017 and 2019, after a drastic drop recorded between 2013 and 2016, the Brazilian market having fallen by 3.5 million units to 2 million.

In this context, the FCA group consolidated its dominant position on the Brazilian market in 2020, with a 21% market share (despite a 12.6% drop in sales), ahead of the Volkswagen groups (18.3% of market share; -19.5% in sales), GM (16.4% market share; -28.9% in sales) and Renault-Nissan (9.4% market share; -42.5 % on sale). Next are the Hyundai-Kia groups (8.4% market share; -20% in sales), Ford (6.8% market share; -37.6% in sales), Toyota (6.7% market share; -36.2% in sales) and Honda (4.1% market share; -34.7% in sales). PSA is tending to disappear from this market and will be merged with FCA in 2021 to create Stellantis.

SUV sales have grown from 20% of the Brazilian market in 2019 to 24% in 2020, meaning strongly growing in a declining market.


    
 

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Honda group sold 4.34 million vehicles in 2020
The Honda group (Honda, Acura) sold 4.34 million light vehicles (passenger cars – PCs and light utility vehicles - LUVs) in 2020, down 15.7% compared to 2019.

The Japanese carmaker is in pare with declining sales in most of its markets, especially in its largest, such as the United States
(-
16.3%) or Japan (-14.3%), but China experienced stable sales. On the other hand, Europe (-33.9%) shows that Honda is completely losing interest in this market, which admittedly only represents 2% of its worldwide sales. The Honda group remains the sixth largest carmaker in the world in 2020, ahead of Ford, FCA and PSA.

Among the Honda group's worldwide sales, the Premium Acura brand (sold mainly in North America) recorded 163,000 sales in 2020, compared to 195,000 in 2019, which represents a decrease of 16.4% year-on-year. Acura remains very far from Lexus (719,000 sales), a Toyota subsidiary, but is ahead of Infiniti (116,000 sales), a Nissan subsidiary.

The Honda group's worldwide sales in 2020 break down as follows:
• China is becoming its first market, with 1.66 million sales, or 38% of its global sales (against 31% in 2019).
• The United States is becoming its second market, with 1.35 million sales, or 31% of its worldwide sales (as in 2019).
• Japan remains its third market, with 619,000 sales, or 14% of its global sales (as in 2019).
• These three markets represent 83% of the Honda group's worldwide sales in 2020 (compared to 76% in 2019).


    
 

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The Australian market (PC + LUV) fell by 13.9% in 2020
The Australian automotive market for light vehicles (passenger cars – PCs and light utility vehicles - LUVs) fell 13.9% in 2020, to 882,401 units compared to 1,025,000 in 2019, which is in line with the global market trend. This is the first time since 2009 that the Australian market has returned to below one million registrations.

Without any automobile industry since 2017, Australia imports all its vehicles, like Switzerland or Norway. The country's deindustrialisation in the automotive sector also seems to have played a role in the purchase of cars because the Australian market has experienced uninterrupted decline since 2017, and the coronavirus crisis has only amplified the phenomenon in 2020. Caution therefore remains for the next few years.

In this context, the Toyota group consolidates its dominant position in the Australian market, with a 23.9% market share and a stagnation in sales (-0.9%). As a local carmaker, Toyota had already succeeded in supplanting traditional carmakers like Ford and Holden (GM) about ten years ago. Today, GM is diving into the depths of the rankings as the automaker decides to phase out its old Holden brand. The Hyundai-Kia (13.2% market share), Mazda (9.3%) and Volkswagen (7.4%) groups largely supplant Ford in 2020 (6.5%).

SUV sales rose from 46% in 2019 to 51% in 2020, one of the highest rates recorded in the world.


    
 

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Global Electric Car Sales in 2020
In 2020, the global market for battery electric (BEV) and plug-in hybrid (PHEV) vehicles shows an increase of 41.4% compared to 2019, to 3,124,793 units (including 2,141,311 BEVs and 983,482 PHEVs) against 2,209,831 in 2019 and 2,018,247 in 2018. This strong sales increase was achieved while the world automotive market fell by nearly 14% in 2020. The market share of these vehicles therefore reached 4,1% of global sales in 2020 (2.8% for BEVs and 1.3% for PHEVs) against 2.5% in 2019 and 2.2% in 2018.

85% of BEV and PHEV sales are made in Europe (1,364,813 units) and China (1,271,958 units). The United States (350,000 units) and more over Japan (30,000 units) continue to have little demand for electric vehicles. But it is possible that the new American administration will push local carmakers to produce more electric vehicles following the return of USA in the Paris Climate Agreement.

Tesla dominates the global electric car market in 2020, with 499,535 sales (16% of the total BEV + PHEV and 23% of the total BEV), ahead of the Volkswagen groups (421,591 units including 227,394 BEVs), SAIC (272,210 units including 243,201 BEV), Renault-Nissan (226,975 units including 172,673 BEV) and BMW (195,979 units including 36,720 BEV).

By model, the Tesla Model 3 consolidates its first place in 2020, with 365,240 sales (or 17% of the total BEV), ahead of the SAIC Wuling Hong Guang Mini EV (127,651 units), Renault Zoé (100,431 units) and Tesla Model Y (79,734 units).


    
 

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