In the US market, the gap between GM, Ford and Chrysler is now very small

In the 70s, the carmaker groups GM, Ford and Chrysler together occupied more than 80% of the US market. In the 80s, their market share turned around 75% and then around 70% in the 90s, in competition with Japanese carmakers which had settled in the United States in the 1980s, under the Reagan administration. He wanted to expand competition on the American market and make some of the local workers work within this new competition.


Between 2000 and 2009, the market share of GM, Ford and Chrysler declined rapidly from 69.6% in 2000 to 64.9% in 2003 and 55% in 2006. This period was marked by the phasing out of the Plymouth brands(2001) and Oldsmobile (2004). The three groups fell below 50% market share in 2008 (48.3%) and the fall continued in 2009 (44.2%). The Saturn, Pontiac, Hummer and Mercury brands disappeared in 2010 and 2011.


Despite the loss of these brands, the Big Three managed to maintain their market share in the following years at 44% in the USA (43.9% in 2020), but the gap between them was extremely reduced over the years. While one million sales separated GM from Ford in 1970, and another million between Ford and Chrysler, today the Big Three are separated by only 500,000 sales between GM and Ford and only 200,000 sales between Ford and Chrysler.


Foreign brands represent 54.7% of the American market in 2020 (including 36.6% for the Japanese, 8.4% for the Koreans, 8.2% for the Germans) and the Californian Tesla only 1.4%.



    
 

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Only four Renault engines in 2025, two of which are electric
Renault has announced that it will simplify its engine range by 2025.

For the Renault brand engines for passenger cars (PCs) and light utility vehicles (LUVs) are the following:
• four petrol engines (898cc, 999cc, 1332cc, 1798cc).
• Three diesel engines (1461cc, 1749cc, 1995cc).
• One electric motor.

In 2025, there will only be four engines mounted on Renault’s models:
• one new 1.2-liter 3-cylinder petrol engine that will available for the entire passenger car range.
• One 1.5-liter or 1.75-liter 4-cylinder diesel engine that will cover the entire LUVs range.
• two different electric motors, one for the low range (Power 1), the other for the high range (Power 2).

Renault specifies that the study of hydrogen-powered LUVs will be initiated for commercialization that could be effective around 2030, replacing diesel engines.

The Dacia, Lada and Samsung models should also adopt these future Renault engines. Today, Lada models still use an older generation 1600cc gasoline engine and Samsung models still use an older generation 2000cc gasoline engine, both of which will be discontinued before 2025.


    
 

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Inovev forecasts 200,000 units per year of the new Mitsubishi Outlander
Mitsubishi (a subsidiary of the Renault-Nissan group) has unveiled the new generation of its D-segment SUV, the Outlander, whose origins date back to 2003. The new 4.71 m long and 1.86 m wide model adopts a very massive style, appreciated by Chinese customers (57,000 sales in 2020) and Americans (30,000 sales in 2020). In Europe, Mitsubishi sold as many Outlanders as in the United States (30,000 sales as well), however, the Japanese carmaker has decided by 2021 to no longer import the Outlander. It is replaced by a plug-in hybrid version and restyled Eclipse Cross model which experienced very little distribution last year in this region (12,500 sales in 100% thermal version).

The Mitsubishi Outlander had grown in popularity between 2012 and 2018 thanks to its plug-in hybrid (PHEV) powertrain, making it somewhat of a pioneer in this field. The new generation marketed in 2021 will of course take up this type of engine, but this time based on an engine developed by Nissan and no longer by Mitsubishi. The new Mitsubishi Outlander shares its engines and platform with the latest generation Nissan Rogue (X-Trail). But unlike the Nissan, the Mitsubishi offers seven seats.

The new Mitsubishi Outlander is a crucial model for the brand as it accounts for 20% of its production and is produced not only in Japan (Okazaki), but also in China (Fuzhou) and Russia (Kaluga).

The model is replaced at the right time because its production volume suffered a significant drop in 2020 compared to 2019, falling to 150,000 units from 250,000 the previous year, which represents a drop of 40%. Inovev expects 200,000 annual sales of the Mitsubishi Outlander worldwide from 2022.


    
 

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The 2020 global automobile production according to the Chinese point of view
In China, the production volume of "non-Chinese" carmakers traditionally includes the volumes assembled for them by local Chinese carmakers in "Joint-Venture" plants. This is a "western" point of view. Totally, Chinese carmakers assembled 52 percent of cars for non-Chinese carmakers in 2020, or just over 13.1 million units out of 25.2 million.

According to this point of view in the world, the results are the following for 2020: the Toyota, Volkswagen, Renault-Nissan, GM and Hyundai-Kia groups are the top five carmakers. And Chinese carmakers are far behind, because the vehicles they assemble are not counted for them but for "non-Chinese" carmakers. Consequently, the most important of the Chinese carmakers is Geely which is only in thirteenth place, as they don’t produce cars for any “non-Chinese” carmaker (Volvo being part of the Geely group).

However, if we entirely count the vehicles assembled in the “joint-ventures” plants for the benefit of local Chinese carmakers, therefore from a "Chinese" point of view, we obtain a completely different classification. Thus, SAIC becomes the fifth world carmaker (and not 18th in the “Western” classification), FAW the seventh and Dongfeng the tenth. Conversely, the Volkswagen group moved down from second to fourth place and the GM group from fourth to sixth place. These two carmakers have a strong presence in China and are largely dependent on local assemblers.

It is to remind that SAIC mainly assembles cars for the Volkswagen group and for the GM group, and that FAW mainly assembles cars for the Volkswagen group and for the Toyota group. Dongfeng mainly assembles cars for Renault-Nissan, Honda and Kia.


    
 

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The Chevrolet Malibu is the last American brand sedan to be produced in the USA in 2021
After the end of the Chevrolet Cruze, Chevrolet Impala, Ford Fusion and Ford Taurus, the Chevrolet Malibu becomes the last American sedan produced in the United States in 2021 (the Chrysler 300 and Dodge Charger being produced in Canada).

Mid-range, the Chevrolet Malibu (whose origins date back to the 1960s when it was named Chevelle) is the latest representative of American sedans in this category. It competes with the Toyota Camry, Honda Accord, Nissan Altima and Hyundai Sonata which still remain very present in the American market, because Asian carmakers do not practice the same strategy as GM, Ford and Chrysler, strategy which results in the removal of sedans of their production program in North America. And for good reason as the Asian carmakers are dominating this category in the USA.

In 2020, the Toyota Camry is the best-selling sedan with 294,348 sales in the US market, ahead of the Honda Accord (199,458 units), Nissan Altima (137,988 units), Chevrolet Malibu (102,651 units) and Hyundai Sonata (76,997 units).

The Chevrolet Malibu still represents a significant sales volume, even if the model had often exceeded 200,000 sales between 2007 and 2017, and even 300,000 sales in 2004. Back in time, the first generations of Malibu had exceeded the 400,000 sales in 1969, 1979, 1985 and 1986, long before the arrival of SUVs.

With the end of the Buick, Cadillac and Lincoln sedans, we can question ourselves if Chevrolet will continue to produce the Malibu in the United States, or if it will import it from Korea or even China where the model is also produced.


    
 

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