02 1月 2026 
- Malaysia is a Southeast Asian country with a population of nearly 35 million. Its automotive industry has a long history, dating back to 1967, although Ford had opened a car assembly plant in Singapore as early as 1926, when Singapore was part of Malaysia. Initially dominated by foreign brands, the Malaysian automotive industry established its own national brands in 1983 (Proton) and 1993 (Perodua). Proton produces mid-size cars, while Perodua produces small cars (including Japanese Daihatsu models). Proton was acquired in 2017 by the Chinese company Geely, which acquired a 49.9% stake, with the remaining 50.1% held by domestic companies.
- Malaysian production remained at the level of 500,000 to 600,000 vehicles per year for a long time (particularly between 2005 and 2021), but since 2022, Malaysia has been producing between 700,000 and 800,000 vehicles per year (thanks to a post-Covid recovery), with nearly 50% under the Perodua brand and 20% under the Proton brand. Foreign producers still account for 31% of national production, with the Japanese companies Toyota (13% of production) and Honda (10% of production) as the leaders. Chinese producers are beginning to establish a presence in the country, with Chery as the leading player.
- The Malaysian car market is practically at the same level as production, which means that Malaysia exports few vehicles (around 100,000 per year) and also imports few (around 50,000 per year). The motorization rate of 580 per 1,000 is among the highest in Southeast Asia. The car fleet is estimated at just over 20 million passenger cars.
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29 12月 2025 
- The sales growth of Chinese cars (Chinese brands and other brands under Chinese control) on the Chinese market compared to foreign branded cars has been steadily increasing month by month for several years.
- While the share of Chinese cars in this market did not exceed 43% between 2015 and 2020,It rose to 45% in 2021, 51% in 2022, 57% in 2023, then 60% in March 2024, 62% in May, 63% in July, 64% in September, 65% in October, 66% in December, 69% in January 2025 and 70% in October 2025.
- The market share growth of Chinese car brands seems unstoppable. The offerings from these brands continue to expand and largely surpass foreign offerings in terms of technology, design, and price, which was not the case even a decade ago. Under these conditions, the market share of foreign carmakers in China is shrinking rapidly, and it seems increasingly unlikely that their efforts to remain in, or even re-enter, this market will be successful. There is clearly a growing preference among Chinese consumers for Chinese-made cars.
- This is why Inovev does not believe in a reversal of the trend in this market over the next five years. Instead, Inovev believes in a consolidation of the market share of Chinese carmakers in China, which could reach 71% in 2026, 72% in 2027, 73% in 2028, 74% in 2029, and 75% in 2030.
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