Hyundai announces the creation of a new brand: Ioniq

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Hyundai announces the creation of a new brand: Ioniq
- The Hyundai division of the Korean group Hyundai-Kia has announced the creation of a new brand dedicated to its 100% electric vehicles (BEV): Ioniq.

- Since 2016, Ioniq has been the name of a Hyundai model available in hybrid (HEV), plug-in hybrid (PHEV) and 100% electric (BEV) versions. In fact, it is the first model available worldwide in these three versions. It is rare for a carmaker to create a new brand for its electric cars, but we have already encountered this scenario in China, where some carmakers have done so, even if it means moving then to a range with thermal and electric motors.
In Europe, German carmakers, for example, have not created a dedicated brand but simply formalized a lineup, EQ at Mercedes, i at BMW, E-Tron at Audi or ID at Volkswagen.

- Ioniq will therefore debut from 2021 with the Ioniq 5, a C segment SUV. Will follow in 2022, the Ioniq 6, a D segment sedan and in 2024 with an Ioniq, a D segment SUV. These three models will be based on a platform named “E-GMP”. As a result, the current BEV Ioniqcould be discontinued when the new brand is launched, in order to not overlap the models. The objective of the Hyundai-Kia group is to sell 1 million BEVs from 2025, including 560,000 for the Hyundai division, under the Ioniq brand. Consequently, the group has set itself the objectives of selling 440,000 BEVs under the Kia brand and possibly Genesis from 2025.

- The strategy of the Hyundai-Kia group is actually quite unclear, with both the creation of a brand dedicated to BEVs (Ioniq), but the conservation of BEVs models within the Kia brand (and possibly Genesis).

- Hyundai-Kia is already facing difficulties with its luxury brand Genesis, which is not yet meeting the expected success (75,000 units in 2019 against 88,000 in 2018). This brand is largely left behind by Lexus, Infiniti or Acura. The success of the Ioniq brand is consequently far from guaranteed, even if Hyundai announces the launch under this brand of three new models in four years, in a growing market.


    
 

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Turkey is one of the few countries to see its car market increasing in 2020

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Turkey is one of the few countries to see its car market increasing in 2020
- Turkey is one of the few countries to see its automotive market increasing in 2020 compared to 2019, this market having increased by 58.9% over the cumulative first seven months of 2020. Turkey is indeed just starting to slowly recover from several years of crises.

- In 2019, the market had collapsed (-20.4%) due to an economic crisis raging in the country and was followed by a political crisis, which began a year earlier (the Turkish market had already fallen by 32, 7% in 2018 compared to 2017).

- In 2020, and since June, there has been a strong increase in registrations (without talking about catching up), with an increase of 58.9%. The Turkish market is coming back and is therefore approaching its pre-crisis levels, meaning the levels of 2016 and 2017.

- Which carmakers have benefited the most from this catch-up? The PSA group is the carmaker that has benefited the most from the revival of the Turkish market, with an increase of 144.6% compared to last year, overtaking the FCA group which produces locally (45,178 sales compared to 39,785 in the first seven months of 2020). This situation could encourage PSA to produce locally, thanks to its merger with FCA. Other successful carmakers, the Ford group saw its sales increase by 75% and the Volkswagen group by 74%. Renault-Nissan remains the leader of the Turkish market, with 64,648 units over seven months of 2020, ahead of Volkswagen and PSA.


    
 

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Stellantis group is targeting the fourth place in the worldwide carmaker ranking

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Stellantis group is targeting the fourth place in the worldwide carmaker ranking
- The automotive group resulting from the merger of the PSA and FCA groups will be named Stellantis. The creation of the group has not yet been indorsed, pending the validation by the European Commission investigating, in particular, the subject relating to a possible monopoly of the group in light utility vehicles (LUV). The official creation of the group is therefore postponed until early 2021.

- In order to estimate the size of the future group and based on production data in the first half of 2020, Stellantis would have reached 2,632,599 units in the first half of 2020 (including 1,188,949 units for PSA and 1,443,650 units for FCA ), compared to 3,806,239 units for the Toyota group, 3,525,203 units for the Volkswagen group and 3,027,458 units for the Renault-Nissan-Mitsubishi group.

- Regarding Hyundai-Kia, the Korean group is performing well thanks to the absence of lockdown in South Korea, and would be close to the Stellantis group, with 2,621,795 units. Behind, the GM group is far away, with 2,291,326 units.

- The rank of fourth worldwide carmaker would therefore not have been granted for the Stellantis group in 2020. Everything will depend on the commercial performance achieved by this group and by the Hyundai-Kia group during the second half of the year, but in the absence of lockdown for this period to come, we can assume that the advantage that Korean carmakers benefited in the first half will not be renewed in the second, and therefore the Stellantis group would undoubtedly have a better chance of finishing the year in fourth position than the Korean group. The year 2021 will therefore confirm or not the 2020 scenario.


    
 

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Ineos expect to take over the Smart plant in Hambach

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Ineos expect to take over the Smart plant in Hambach

- Ineos is a private chemicals company headquartered in Lyndhurst, UK, founded in 1998 by Sir James Arthur Ratcliffe, who get two-thirds of the company’s shares. The group has a turnover estimated at 80 billion dollars per year.


- The British billionaire recently announced that he wanted to expanded into the automotive industry by producing an SUV inspired by the old Land Rover Defenders marketed between 1948 and 2016, SUV that he has just unveiled to the press. Looking at the model more closely, it can be argued that the Grenadier is almost a carbon copy of the old Defender.


- Sir Ratcliffe asserts that the new Defender has lost its rustic side of an old-fashioned 4x4 and that it is necessary to design a model capable of succeeding the real Defender, meaning capable of being capable on the most difficult terrain. Consequently, the Grenadier takes us ten years back… On the other hand, the chosen engines are modern, sourced at BMW, with six-cylinder 3-liter petrol and 3-liter diesel engines developing respectively 340hp and 265hp. "in order to be up to speed. 'at ease in all circumstances'.


- Ineos initially planned to build a small plant in Wales to produce this model, but the sale of the Smart Hambachplant by Daimler changed the initial plans, and Ineosproposed to buy this plant to produce the Grenadier. The expected production volume will certainly not be on par with the Smart volumes achieved between 2000 and 2019, but it could nonetheless reach between 15,000 and 25,000 units per year if the model succeeds to find its market.



    
 

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Mercedes X-Class and Renault Alaskan didn’t succeed on the European market

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Mercedes X-Class and Renault Alaskan didn’t succeed on the European market
- The Renault-Nissan group had multiplied rebadged versions of models within its brands range, such as the Dacia rebadged Renault, the Dacia rebadged Lada, the Samsung rebadged Renault, the Renault rebadged Nissan, etc ... These rebadged models have not always had a good commercial career.

- The rebadging of the Nissan Navara pickup is a good example: Daimler became a partner of the Renault-Nissan group a few years ago and several projects were announced and materialized at the time, such as the rebadging of the Renault Kangooto Mercedes Citan and the rebadging of the Nissan Navara to Mercedes X-Class. At the same time, the rebadging of this same Nissan Navara to Renault Alaskan was decided. The idea was that proposing the Navara pickup under multiple brands would increase sales of this model.

- In fact, this was not the case as the three pick-ups together reached a volume of 61,000 units in 2017, 59,000 units in 2018 and 47,000 units in 2019. The year 2020 records even lower sales volumes but mainly due to the coronavirus crisis. The Mercedes X Class has thus totalised 20,621 sales in three years and the Renault Alaskan 4,217 sales, while the Nissan Navara recorded 142,479 sales over the same period. The results show that the Mercedes and Renault pick-ups were unsuccessful, and that customers relied on the original model.

- The two carmakers have therefore decided to stop the production of these two pick-ups this summer in Barcelona, the Nissan Navara continuing to be produced until June 2021, when this plant will close. These three models were produced in this factory.


    
 

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