Nissan Micra launched in 2016 completely missed its mark
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Nissan Micra launched in 2016 completely missed its mark
- The Nissan Micra is the Japanese manufacturer's B-segment sedan which is sold in Europe, and incidentally in South America, China and Japan where its distribution is very modest. In Europe, the Nissan Micra enjoyed good circulation between 1995 and 2005, with annual sales of around 150,000 units per year. This model was then manufactured in Great Britain and the manufacturer did not plan to relocate this model to a low-cost country.
- The idea of relocating the Micra and making it a low-cost model compared to a Toyota Yaris manufactured in France, appeared after 2005. The management of the manufacturer at the time decided to create a new generation of Micra made in India. for Europe and emerging countries. The operation was more or less inspired by the creation of the Dacia Logan made in Romania.
- Unfortunately, the new Micra manufactured in India from 2010 encountered strong competition from small cars already present in India, with an uncompetitive price. In Europe, the model had a mixed career, with sales ranging between 80,000 and 120,000 units per year. This was a volume 30% lower than that recorded by the old Micra in the years 1995-2005. Carlos Ghosn, then CEO of Nissan, replaced this model in 2016 with a new Micra made in France and closely derived from the Renault Clio. He had set a sales target of 130,000 sales per year for this new model. However, this new Micra has never been able to reach 100,000 annual sales, going from 94,000 units in 2017 to 73,000 in 2018, 54,000 in 2019 and less than 40,000 in 2020.
- This Nissan Micra manufactured in France has completely missed its target.
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Volkswagen prepares to launch its ID2 electric model
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Volkswagen prepares to launch its ID2 electric model
- After the launch in 2020 of the 100% electric Volkswagen ID3 and ID4, of which 20,000 units have already been sold in Europe during the first 10 months of 2020 (their marketing began last July), the manufacturer is already preparing the launch of the ID2 scheduled for 2023. This 100% electric model based on the MEB platform, like the ID3 and ID4 of segment C, will be the size of a Polo and will therefore complete the range of IDs to segment B. The future ID2 will thus compete with the Renault Zoé, Peugeot e-208 and Opel e-Corsa which represent a good part of the sales of electric cars in Europe.
- It will be sold at a similar price, close to 30,000 euros, a Zoé being offered at 32,300 euros, an e-208 at 32,300 euros and an e-Corsa at 31,300 euros (excluding bonuses). According to our information, the future Volkswagen ID2 will be produced in Emden (Germany) from 2023, alongside its Seat and Skoda derivatives. This plant should also host the future A-segment Volkswagen ID1 which will replace the electric Up, as well as its derivatives Seat and Skoda which will replace the electric Mii and Citigo now manufactured in Bratislava. The future ID1 models and derivatives will be offered at a price close to 20,000 euros.
- Before the ID1 and ID2, the German manufacturer should launch the ID5 (segment D) in 2021 and the ID Buzz (Kombi) in 2022, still on the MEB platform. The range of electric cars of the Volkswagen group is therefore being built at high speed, since in 2023, there should be no less than a dozen different models in its European range, sold under the brands Volkswagen, Seat and Skoda. Audi and Porsche will also have their own models (see next article).
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Tesla begins production of Model Y in China
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Tesla begins production of Model Y in China
- The Californian manufacturer Tesla started producing cars in China from April 2020. The total number of cars manufactured over the whole year will exceed 100,000 units, since in the first ten months the manufacturer produced 93,000. units. We are more likely to approach the 130,000 units produced at the end of December, the vast majority of which being sold locally. The cars produced up to the end of October 2020 were all 100% electric-powered Model 3 sedans, which correspond well to the Chinese government's desire to encourage Chinese customers to buy electric cars. The Model 3 is a success in China as it has become in a few months the best-selling electric car on the Chinese market, ahead of manufacturers established in this market for several years, such as BYD or BAIC.
- Faced with this unexpected success, the Californian manufacturer is putting a second model into production in November 2020 at its Shanghai factory. This is the Model Y that can be considered as the SUV version of the Model 3 sedan. The electric SUV market has indeed been growing in China since last year, with the breakthrough of the MG ZS SUV in particular. which is also exported to Europe. For the Model 3, the capacity of the Shanghai plant had been set at 200,000 vehicles per year, and October 2020 saturated production capacity over a month, with a volume of 20,000 cars produced. With the arrival of the Model Y, the production capacity of the Shanghai plant will be doubled to 400,000 vehicles per year. Tesla wants at the same time to increase its leadership position in the electric car in China.
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Audi prepares to launch the Q4 e-tron and Q5 e-tron
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Audi prepares to launch the Q4 e-tron and Q5 e-tron
- Inovev has already presented the upcoming launch of the Q4 e-tron C-segment SUV, which, as its name suggests, will be located in the manufacturer's range between the Q3 and Q5. This model, which should see the light of day in 2021, will be based on the MEB platform and will probably be produced in one of the two Audi factories located in Germany (Ingolstadt and Neckarsulm). It will precede the launch in 2022 of the Q5 e-tronwhich has just been announced and which should logically be manufactured in Mexico, like its version with thermal engine. Given that the current price of the E-tron (which should have been called Q6 e-tron) is between 72,000 euros and 96,000 euros, and between 75,000 euros and 99,000 euros in its Sportback version, and that the Estimated price of the Q4 e-tron is around 60,000 euros, it can be deduced that the price of the Q5 e-tron could be between 65,000 euros and 75,000 euros, making it an expensive vehicle therefore unlikely to be sold in large quantities. The future Q5 e-tron will probably be offered as a standard version and as a Sportback version.
- Note that the future D-segment Audi Q5 e-tron will have its counterpart at Porsche, it is the future Macan in its electric version which should be launched in 2022. With the Porsche Taycan and its Audi E-tron GT counterpart, there should be six different 100% electric models from these two brands in 2023, not counting the Sportback versions.
- The Volkswagen group has taken great care to separate the 100% electric ranges of Volkswagen-Seat-Skoda from those of Audi-Porsche-Bentley. There will be no direct link between the two divisions regarding this type of models.
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The market share of BEVs and PHEVs in the various European countries
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The market share of BEVs and PHEVs in the various European countries
- Sales of electric and plug-in hybrid cars represented 9% of the European market over the first nine months of 2020, compared to 3.5% in 2019 and 2.5% in 2018.
- But the distribution of sales is very different from country to country. Already, the countries of Eastern Europe have bought little of this type of vehicle since their market share does not exceed 2%. In Western European countries, it is close to 10% (9.7%).
- The European countries which hold the largest market share of electric and plug-in hybrid cars are Norway with a record share of 70.8%, Sweden with a share of 27.9%, Finland with a share of 16.6 %, the Netherlands with a share of 15.8% and Denmark with a share of 13.0%. The Scandinavian countries are therefore the most demanding of this type of vehicle. Switzerland (11.8%), Portugal (11.5%), Germany (10.0%), France (9.5%) and Great Britain (9.0%) follow.
- These nine countries account for 85% of sales of electric and plug-in hybrid cars. The other twenty countries (including those located in Eastern Europe) therefore represent only 15% of sales of this type of model. The largest volumes are represented by Germany, France, Great Britain, Norway and Sweden. Smaller volumes are represented by Bulgaria, Estonia, Latvia, Lithuania and Greece.
- It is possible that the expected growth in sales of electric and plug-in hybrid cars in the 2020s will remain concentrated in countries with high purchasing power as they do today, given the high price of this type of vehicle.
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阅读全文... The market share of BEVs and PHEVs in the various European countries