Worldwide Daimler Group 2018 Market Review
- 说明
Worldwide Daimler Group 2018 Market Review
- The Daimler Group (Mercedes, Smart) has published its sales figures for 2018. Its worldwide sales amount to 2.44 million vehicles, an increase of 0.5% compared to 2017. Daimler remains the twelfth largest manufacturer of light vehicles in the world, behind BMW and ahead of Geely. Including heavy goods vehicles (517,000 units), Daimler is the eleventh largest manufacturer in the world, behind Suzuki and ahead of BMW.
- The Daimler Group's worldwide sales in 2018 can be broken down as follows:
1. Europe is its largest market, with 934,000 vehicles, which is 38% of its worldwide sales.
2. China is its second largest market, with 653,000 vehicles, and 27% of its worldwide sales.
3. The United States is its third largest market, with 355,000 vehicles, 15% of its worldwide sales.
- These three markets make up 80% of Daimler Group's worldwide sales in 2018, which break down into 2.31 million Mercedes-branded vehicles (+0.9%), 130,000 Smart branded vehicles (-4.6%).
- The Daimler Group's best-selling models in 2018 are the C-Class (397,000 units), E-Class (365,000 units) and GLC (352,000 units).
C-segment models (A-Class, B-Class, CLA, GLA) exceeded 600,000 sales.
C-segment models (A-Class, B-Class, CLA, GLA) exceeded 600,000 sales.
- The Mercedes brand remains the world's leading Premium brand in terms of sales, ahead of BMW and Audi.
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Australian Automotive PC +LCV 2018 Market Review
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Australian Automotive PC +LCV 2018 Market Review
- The Australian automotive market (PC+LCV) declined by 3.5% in 2018 to 1,112,000 units from 1,152,000 in 2017. The peak of 2016 (1,178,000 units) is unlikely to be reached for several years, as 2019 is expected to be a poor year due to the slowdown in global economic growth.
- For the first time in its history, the Australian automotive market was entirely driven by imports from abroad, as the last factories in the country closed in 2017.
- This strategy is the opposite of the one used in a country like Algeria where imports have been stopped in order to set up several automobile plants in the country. In Australia, car manufacturers have decided to leave the country to focus on imports from foreign countries.
- In this context, the Toyota group remains the leader in the Australian market in 2018, even if it no longer produces anything in the country. With its Hilux (52,000 sales) and Corolla (35,000 sales) models in the top 3, the Toyota group has a 20.8% share of the Australian market. Next come the Hyundai-Kia groups (13.8% of the market) and Renault-Nissan (13.7%). The American groups Ford and GM, formerly leaders in the Australian market, are in sixth and seventh place this year, with a combined market share that does not even reach 12%.
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Global automotive production fell by 1.3% in 2018
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Global automotive production fell by 1.3% in 2018
- Global automotive production (PC+LCV) fell by 1.3% in 2018, for the first time since 2009. The estimated volume is 96 million vehicles, compared to 97 million in 2017 and 95 million in 2016.
- This loss of one million vehicles is mainly attributable to China, which lost one million units in 2018 compared to 2017, due to a domestic market that fell by nearly 3% on a volume of nearly 30 million units. But other countries also experienced production volume decrease, such as Germany (-500,000 units), the United States (-200,000 units), Turkey (-190,000 units), Canada (-125,000 units) or the United Kingdom (-125,000 units).
- The countries with volume increase are mainly India (+334 000 units), Russia (+216 000 units), Thailand (+174 000 units), Romania (+136 000 units), Indonesia (134 000 units), Portugal (+124 000 units) and Brazil (+123 000 units).
- Automotive production (-1.3%) fell more than sales (-0.3%) in 2018 as automakers anticipated a decline in sales in 2019 and therefore slowed the pace of their production at the end of 2018. In addition, the destocking of vehicles to NEDC standards also contributed to the decline in production in Europe, as it took until all these models were sold before production of models to the new WLTP standards began.
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South African Automotive PC+LCV 2018 Market Review
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South African Automotive PC+LCV 2018 Market Review
- The South African car market (PC+LCV) was almost stable in 2018, with registrations falling by 1.1% to 525,000 units from 531,000 in 2017. The South African market remains far from its record years , particularly 2006 (714,000 units) or even 2013 (620,000 units).
- With the slowdown in global economic growth, the South African automotive market is expected to continue to decline to less than 500,000 units in 2019.
- While Australia imports all its new vehicles from foreign countries, South Africa has a local automotive industry, with 580,000 vehicles leaving its factories in 2018 (compared to 550,000 in 2017), and almost all of the country's registrations are supplied by this local production. Seven factories supply the local market. They are owned by Toyota, Volkswagen, Renault-Nissan, GM, Ford, Daimler, BMW, and account for 90% of sales in South Africa.
- The market leader remains the Toyota group with its Hilux (40,000 sales) and Corolla (17,000 sales) models, a situation like that of Australia. The Toyota group has a 25.2% share of the South African market. Next come the Volkswagen (18.1% of the market) and Renault-Nissan (15.3%) groups. The American groups Ford and GM, formerly leaders in the South Africa , are falling behind. GM even abandoned this market last year.
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World automotive 2018 production by country
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World automotive 2018 production by country
- While global automotive production increased by 2.3% in 2017 (compared to 2016), it fell by 1.3% in 2018 (compared to 2017) for PC+LCV and even by 2.0% for PC alone.
- Several major producing countries, such as China (-4.2%, to 27.81 million units), the United States (-1.9%, to 11.38 million units), Germany (-9.0%, to 5.54 million units), South Korea (-2.0%, to 4.03 million units) or Mexico (-1.2%, to 3.97 million units) experienced volume decline in 2018. These decreases are mainly due to lower sales but also to difficulties for some manufacturers in complying with the new WLTP standards in Europe.
- Nevertheless, some countries’ production continued to increase last year. The major producing countries where volumes increased are India (+7.1%, to 5.18 million units), Brazil (+4.6%, to 2.81 million units) and Thailand (+8.7%, to 2.16 million units). But the most significant increase was recorded by Russia (+13.2%, to 1.77 million units), which benefited from a sharp increase in its registrations accompanied by a sharp drop in its imports from abroad.
- In total, China accounts for 29% of world production, ahead of the United States (12%), Japan (10%), Germany (6%) and India (5.5%). Europe as a whole (29 countries) accounts for 19% of world production.
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