Who is Fengshen?

This week, the management of PSA (whose Dongfeng holds 14% of the capital) raised the possibility of selling vehicles of Fengshen brand in Europe in the future. But who is Fengshen, this brand unknown in Europe?


Fengshen is a Chinese automobile manufacturer founded in 2009 and belonging to the Dongfeng Group. The first model of the brand was the 4 door sedan (C segment ) S30, unveiled at the Shanghai Motor Show in April 2009. Marketed in China in July 2009, it was followed in January 2011 by  the sedan H30, a five-door derived from the S30.


Both models are based on the platform of the Peugeot 307, which is produced by Dongfeng JV since 2004.
The models S30 ( Sedan 30) and H30 ( Hatchback 30) are produced alongside the crossover H30 Cross, which displays a more SUV style.


The A60 sedan (segment D) was unveiled in November 2011 and sold in China in March 2012.
It is based on the platform of the Nissan Sylphy, produced since 2000  by Dongfeng - under a JV with Nissan - under the name Nissan Bluebird.


Fengshen, manufacturing four models, produced 73,068 vehicles in 2013 (against 65,993 in 2012) and began exporting its cars from September 2012, when the brand was launched in Venezuela.


14-12-8  

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Europe imports fewer and fewer vehicles

Unlike European exports, imports recorded in Europe continued to decline in 2013, down by 1.5% to 3.30 million passenger cars (against 3 350 000 in 2012 and 3 650 000 in 2011) .


By observing the origin of these imports, we can see a clear predominance of Asian countries:

Korea (275 000 units), but this country will lower the number of imports of Chevrolet to Europe (145 000 units in 2013), preparing the removal of this brand on this continent in 2016.

Japan (190 000 units).

India (110 000 units), which will nevertheless stop delivering the Suzuki Alto to Europe as from June 2014 (32 000 units in 2013)

Thailand (45 000 units), which also became a significant country in terms of exports, with the Suzuki brand, that will export the Celerio as from July 2014 to replace the Alto.


The NAFTA region has delivered 250 000 vehicles to Europe last year. Morocco has gradually become a major car exporting country to Europe, due to the launch of the Tangier plant (which currently produces the Dacia Lodgy and Dokker). In 2013, Morocco delivered more than 50 000 vehicles to Europe (twice the amount produced in 2012). In 2014, with the arrival of the Sandero and the increasing sales rate on the site of Tangier, we can expect that 100 000 vehicles will be exported from Morocco to Europe.


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Suzuki is going to suspend its exports from India to Europe starting from June 2014

Suzuki announced it would interrupt its Indian car exports to Europe as from June 2014. The Japanese carmaker currently exports the Alto a small city car (segment A) from its Indian factories for the European market, but this model will cease to be marketed in Europe.

Suzuki has decided to replace it with the Celerio (model unveiled at the New Delhi motor show in February) whose  manufacturing has began in Thailand.

Suzuki, however, should resume deliveries from India to Europe starting from the autumn 2015 with a brand new model. In 2013, Suzuki exported 28 000 Alto and 4 000 Nissan Pixo (Suzuki Alto renamed under the Nissan brand), i.e. 32 000 vehicles in total left from its Indian plants towards Europe. Last year, the Japanese automaker exported nearly 160 000 vehicles from India to all parts of the world. The interruption of Suzuki exports from India to Europe starting from June 2014 should result in a decrease of 16 000 units this year, representing 10% of the total 160 000 vehicles exported.

All brands combined, the Indian automobile production exported about 110 000 vehicles to Europe in 2013, against 160 000 in 2012 and 220 000 in 2011. Suzuki and Hyundai are the leading Indian exporters, but they also are steadily declining (due in particular to the transfer of the production of the Hyundai i10 and i20 from India to Turkey).

14-12-6  

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Top 10 plants in South America

Here are the top ten plants in the South America region in 2013:

First: the Fiat plant in Betim (-2.8%), the largest Fiat factory in the world (capacity: 800 000 vehicles per year).

2nd: the Volkswagen plant in Taubate (-7.0%).

3rd: the Volkswagen plant in Sao Jose dos Pinhais (+9.8%)

4th: the Ford plant in Sao Bernardo (+33.4%).

5th: the Chevrolet plant in Gravatai (+12.4%).

6th: the Chevrolet plant in Sao Caetano do Sul (+5.3%).

7th: the Renault plant in Curitiba (+9.7%).

8th: the Hyundai plant in Piracicaba (+108.7%).

9th: Peugeot-Citroen plant in Porto Real (+14.2%).

10th: the Honda plant in Sumare (-1.7%).


The production of these 10 plants accounted for more than 3 million vehicles (cars + LCVs) in 2013, 75% of the production of the South America region (excluding CKD).

 

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The BMW Group plans to sell more than 2 million vehicles by 2014

The BMW Group plans to sell more than two million vehicles in 2014. This is the first time a Premium manufacturer will exceed this annual threshold.

In 2013, the German group sold 1.92 million vehicles, thanks to a growth of 20% in China and 8% in the United States. BMW became in 2000 the first premium manufacturer in terms of sales.

Last year, its two main competitors Audi and Daimler (Mercedes + Smart) sold respectively 1.58 million and 1.36 million vehicles (excluding LCV and trucks).

These two competitors are still far from the two million unit mark, and it is clear that the Mini brand is an asset for BMW if it wants to continue to outpace its rivals.

This is why Daimler wants to boost and diversify its Smart brand to try to get closer to Mini in terms of volume. Daimler is now in third place, while it was still leader of the premium market in the early 2000s. The new Mercedes C-Class will in the coming months help breathe new life into the Mercedes brand. As for BMW, in addition to Mini, the new models from Series 2, the Active Tourer and the X4, should enable the brand to stay far ahead of its two rivals.

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