- Mercedes is launching its segment C SUV named the GLA, based on the recent Class A. With a length of 4.41 meters (against 4.29 m for the Class A), it is positioned between the Audi Q3 (4.38 m ) and the BMW X1 (4.45 m), its two main competitors.

- Once the leading manufacturer of premium cars, Mercedes has gradually fell behind BMW and Audi in terms of sales, probably due to a lack of responsiveness and opportunism. Since the launch of the A-Class in 2012, Mercedes has been attempting to rejuvenate and diversify its range, which so far is successful as the A-Class has seduced 55% of customers who did not previously drive a Mercedes (Source : Daimler). In addition, this model has rejuvenated the brand's customers by almost 10 years. In 2013, Mercedes bridged part of the cleavage with BMW and Audi with global sales up by nearly 8%. Now, its C segment range (Class A, Class B and CLA) represents 45% of its global sales.

- With the GLA SUV, Mercedes drives the nail in and is able to complete the bottom of its SUV range that already consists of the  G-Class GL-Class GLK-Class and ML-Class. The GLA will be offered at a price starting at 39 000 euros. Its engines will be identical to those of the Class and CLA models. It will be produced in the Rastatt plant in Germany, alongside the Class A and Class B, and not in the Kecskemét plant in Hungary, as the manufacturer originally planned.

  

- A single model was presented on the Lancia booth at the 2014 Geneva Motor Show : the Ypsilon. The rest of the range was absent (Delta, Flavia, Thema, Voyager). This is the first time that the stand of the Italian firm was so empty. Is this a herald of the end of the brand?

- The leadership of the Fiat-Chrysler Group has recently stated that the Lancia brand would now be reserved for Italy and will market a single model. A brand with a single model in a single country, this means the group is killing the brand softly. Autobianchi met the same fate in the 90s.

- After the takeover of Chrysler by Fiat in 2010, they decided to remove the Chrysler brand in Europe and replace it by Lancia, they did it by renaming its models : the 200 (Flavia), 300 (Thema) and Voyager (Voyager). The expected success was not met and the sale figures of the renamed Chryslers under the Lancia name became confidential.

- In the groups brand management , Fiat has always struggled to have the Alfa and Lancia brands coexist, both brands have a premium positioning with little differentiation. And these two brands weren't a match for German brands such as Audi, BMW and Mercedes who have developed and diversified themselves. Especially as the Fiat-Chrysler group is now boosting the Maserati brand. Under these conditions, wedged between the Alfa brand and German brands on the one hand, and the Maserati brand on the other, Lancia has no more significance on the world market.