January 2014 Vehicle Sales Overview in Ten Asian Nations

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January 2014 Vehicle Sales Overview in Ten Asian Nations

- In January 2014, vehicle sales in ten Asian countries (Thailand, Indonesia, Malaysia, India, Pakistan, Korea, Taiwan, Philippines, Singapore, Vietnam) decreased 10,1% compared to the same period of a year earlier to 698 000 units. In ASEAN, Indonesia surpassed 100 000 units, while Thailand fell below 70 000 units for the first time in 25 months. India continued to see double digit decline.

- Thailand fell 45,5% to 69 000 units. The sharp drop is the result of piled-up backlog orders, generated by the First Car scheme, which artificially increased demand in the First half of 2013. Indonesia increased 7,1% to 103 000 units driven by Daihatsu, Suzuki, Honda and Mitsubishi. In contrast, Malaysia fell 8,7% to 50 000 units. However Honda increased 58,1% to 6 393 units thanks to strong performance of the Jazz.

- Korea increased 4% to 122 000 units. SUVs went up by a remarkable 60%. Hyundai rose 2,6% percent to 52 000 units aided by the fully-remodeled Genesis and the hybrid Grandeur (D segment) launched at the end of 2013.

- India dropped 11,7% to 270 000 units. Tata Motor’s sales worsened, down 40,2% percent to 28 500 units when Maruti Suzuki only decreased 6,3% to 96 500 units. 


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Japan 2013 HEV/PHEV/BEV Passenger Cars Sales in December 2013

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Japan 2013 HEV/PHEV/BEV Passenger Cars Sales in December 2013

- December 2013 sales volume of HEV/PHEVs went up 44,9% compared to the same period of 2012 to  72 502 units, BEVs rose 29,6% to 1 317 units.

- Toyota/Lexus’ HEV/PHEV sales volume went up 20,6% to 49 619 units. The Toyota brand increased  sales, up 19,2% to 46 929 units. By model, the Aqua/Prius-C (B segment) fell 19,3% to 16 467 units and has been dropping  since September 2013 when the new Honda Fit Hybrid was launched.

- Honda increased 2,4% fold to 19 717 units. The new Fit Hybrid went up 4,9% fold to 12 403 units, maintaining brisk sales. The Vezel Hybrid (Compact SUV), released in December 2013, sold 2 146 units.

- In the BEV segment, the Nissan Leaf went up 42% to 1 235 units while overall BEV sales increased 29,6% to 1 317 units. 


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VW plans to launch an SUV on each segment by 2017

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VW plans to launch an SUV on each segment by 2017

- The SUV market is currently experiencing strong growth in all global markets. In 2013, over 14 million SUVs were produced worldwide. In China and Europe, SUVs represent nearly 16.5% market share (2013) while in the U.S., historically the first SUV market, this bodywork accounts for over 30% market share.


- Worldwide, C segment SUVs accounted for more than 6 million units last year, followed by E segment SUVs (over 4 million), the SUV segment D (over 2 million), segment B SUVs (over 1 million) and segment F SUVs (about 500 000). America and Asia are the two main suppliers of SUVs in the world.


- Volkswagen launched its first SUVs in 2002 (the Touareg, segment E) and 2007 (Tiguan, segment C). Currently, its SUV range is quite limited compared to its generalist competitors (Chevrolet, Ford, Jeep, GMC, Toyota, Nissan) but also compared to Premium brands (BMW, Mercedes, Audi). The German brand has decided to triple its SUV offer for world markets by 2017.


- The brand will launch a segment A SUV (Taigun) in 2015, a B-segment SUV (Canyon?) in 2017, a C segment SUV (Tiguan II) in 2016, an SUV for segment D (an extended Tiguan II) in 2016 an E segment SUV (Touareg III) in 2017 and an SUV for segment F (an extended Touareg III) in 2017.


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January 2014 Vehicle Production Overview in Seven Asian Nations

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January 2014 Vehicle Production Overview in Seven Asian Nations

- In January 2014, vehicle production in seven Asian countries (Thailand, Indonesia, Malaysia, India, Pakistan, Korea, Taiwan) decreased 12,1% compared to the same period of a year earlier to 1,06 million units. In ASEAN, while Thailand remained sluggish, Indonesia stayed on a growth path. India dropped below the result of the same month of 2013 for the fifth consecutive month.

- Thailand declined 31,1% to 163 000 units. The sharp drop is the result of piled-up backlog orders, generated by the First Car scheme, which artificially increased demand in the first half of 2013. Production decrease of Nissan and Honda was each over 50%. Indonesia went up 9,9 percent to 107 000 units, maintaining high growth. Apart from Suzuki and Nissan, all other major automakers increased production. Meanwhile, Malaysia dropped 1,3% to 56 000 units. Honda, which boosted capacity to 100 000 units in the second half of 2013, rose 50%.

- Korea dropped 10,3% to 368 000 units. GM Korea, which halted production of LCVs that do not meet emission regulations, fell 30%. India declined 10,1% to 326 000 units. Although the top four manufacturers (Maruti Suzuki, Hyundai, Tata Motors et Mahindra ) posted production decrease, fifth and sixth placed Nissan and Honda brisk sales. 


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China Small Vehicle Market: Demand forecast to increase

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China Small Vehicle Market: Demand forecast to increase

- In recent years, the Chinese passenger vehicle market is greatly supported by the C and SUV segments. The combined share of the C and SUV segments in 2013’s PC market stood at 55,4%, indicating that these segments are attractive.

- However, as the Chinese society shifts from large to nuclear families, people tend to select small vehicles which better fit their needs. As the 1990s generation becomes the main consumer of vehicles, demand for small vehicles is expected to further increase. Small vehicle usage is also an effective way to meet fuel efficiency rules. Since fuel consumption must be lowered to 5L/100km by 2020, small vehicles with good  fuel efficiency are indispensable. In addition the Chinese government is promoting the export of foreign-made vehicles from China. As Southeast  Asian nations, India and other countries step up air pollution measures, demand for small vehicles is expected to increase which in turn will boost export from China. Unlike SUV and D segment models, it will be difficult to make small vehicles profitable in the short term; however, since there are only a few automakers on the market, capturing large share is a possibility.

- All these factors form an advantageous market environment for Japanese and EU brands, which have R&D history in the small vehicle segment. However foreign automakers are lagging behind in product releases in the A and B segments. 


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  1. Nissan has an annual capacity of 1.6 million vehicles in the NAFTA region
  2. Honda has an annual capacity of 2 million vehicles in the NAFTA region
  3. Toyota has an annual capacity of 2 million vehicles in the NAFTA region
  4. The Dodge Sprinter will be replaced by the Fiat Ducato
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