The breakdown of global sales of BEV, PHEV and HEV-Full in 2021
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The breakdown of global sales of BEV, PHEV and HEV-Full in 2021
- The global market for cars with alternative engines represented 9.3 million vehicles in 2021, or nearly 12% of the total for all engines. All-electric cars (BEV) accounted for 4,548,627 units, of which 2,751,755 were sold in China, 1,176,280 in Europe, 490,298 in the United States, 18,555 in Japan, 42,276 in South Korea and 69,463 in the rest of the world.
- Plug-in hybrid cars (PHEV) represented 1,780,162 units including 597,752 in China, 961,756 in Europe, 176,292 in the United States, 24,202 in Japan, 17,405 in South Korea and 2,755 in the rest of the world.
- Non-rechargeable hybrid cars (HEV-Full) represented 2,971,308 units including 515,705 units in China, 646,604 in Europe, 801,895 in the United States, 857,540 in Japan, 38,747 in South Korea and 110,817 in the rest of the world.
- China therefore registered 3,865,212 cars with alternative engines (i.e. 18% of the Chinese market), Europe 2,784,640 units (i.e. 24% of the European market), the United States 1,468,485 units (i.e. 12% of the American market), Japan 900,297 units (24% of the Japanese market) and South Korea 98,428 units (i.e. 7% of the Korean market).
- BEVs represent 13% of the Chinese market, 10% of the European market, 4% of the American market and 0.5% of the Japanese market. PHEVs represent 3% of the Chinese market, 8% of the European market, 1% of the American market and 0.5% of the Japanese market. HEV-Full represent 2% of the Chinese market, 6% of the European market, 7% of the American market and 23% of the Japanese market. BEVs are therefore mainly sold in China, PHEVs in Europe, HEV-Fulls in the United States and Japan.
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Comparison of sales of European Premium manufacturers in 2021
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Comparison of sales of European Premium manufacturers in 2021
- Premium manufacturers are brands specializing in high-end cars. In a global market growing by 3.5% in 2021 compared to 2020, to nearly 80 million units (VP+LCV), European Premium manufacturers represented 7.5 million vehicles, i.e. slightly less than 10% of worldwide sales. The sales growth of these manufacturers is slightly higher than that of all manufacturers, which means that the demand for this type of model is increasing.
- The BMW brand remains the European leader in this market, with 2,213,795 units (+9.1%), followed by Mercedes (2,054,962 units; -1.6%) and Audi (1,680,500 units; -0, 7%). Behind, the other brands are well behind. Volvo moved into fourth place (698,693 units; +5.6%), ahead of Land Rover (334,586 units; +3.4%), Porsche (301,900 units; +10.9%), Jaguar (86,270 units; -15.9%), DS (54,175 units; +5.2%), Alfa-Roméo (39,889 units; -30%), Maserati (20,000 units), Bentley (14,600 units), Ferrari (11,155 units), Lamborghini (8,405 units), Rolls-Royce (5,586 units), Aston-Martin (5,833 units) and Alpine (2,659 units).
- The non-European competitors of these Premium brands are having difficulty making progress, no doubt because of the reputation and age of the European brands in this category. Cadillac, Lincoln, Chrysler, Lexus, Infiniti and Acura are seeing their sales stagnate or even decline. On the other hand, the Californian brand Tesla almost doubled its sales in 2021 compared to 2020, but it still remains far from the European Premiums (936,000 sales). As for the Korean brand Genesis, it is barely emerging (200,000 sales) and is in the process of expanding its range to reach the level of its Japanese competitors.
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Renault wants to go all-electric in 2030
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Renault wants to go all-electric in 2030
- The Renault group has just announced that the Renault brand will become 100% electric in Europe in 2030, but that it will continue to offer thermal engines for countries outside Europe. Remember that last year the Renault brand had set a target of 90% electric sales in Europe in 2030. The program is therefore accelerated, and the manufacturer will therefore have to gradually abandon the thermal versions of the Twingo, Clio, Captur, Arkana , Mégane, Scenic, Austral (replacing the Kadjar) and Kangoo. The Koléos, Espace and Talisman will be discontinued in 2022.
- The new generation of 100% electric Renault will arrive between 2022 and 2025. These are the Mégane E-Tech, the R5 E-Tech, the R4 E-Tech and the Alpine models (Mégane, SUV, R5, A110) which will all be electric from 2026.
- Renault wants to produce 400,000 electric cars per year in France, which is a figure higher than the brand's entire French production in 2020 or 2021, which is around 350,000 units annually. Renault will use four of the five platforms developed by the Renault-Nissan-Mitsubishi group for electric vehicles (see below).
- There remain questions concerning the future of hybrids and plug-in hybrids, the future of light commercial vehicles and the strategy concerning the Dacia and Lada subsidiaries which has not yet been precisely defined.
- It should be noted that the achievement of Renault's objectives of going all-electric in 2030 for Europe and of manufacturing 400,000 electric cars per year in France will depend heavily on demand in Europe for this type of vehicle.
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Volkswagen Group electric vehicle sales in 2021
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Volkswagen Group electric vehicle sales in 2021
- The Volkswagen group sold 452,900 100% electric cars worldwide in 2021, including 92,700 in China (20% of the total). This sales volume is double that recorded in 2020 (+95%) and quadruple that recorded in 2019 (+325%).
- The breakdown by brand is as follows: Volkswagen sold 263,200 units (58% of the total), Audi 81,900 (18% of the total), Skoda 49,100 (11% of the total), Porsche 41,300 (9% of the total), Seat 13,000 (3% of the total) and Cupra 4,400 (1% of the total).
- The breakdown by model is as follows: 119,600 Volkswagen ID4, 75,500 Volkswagen ID3, 49,200 Audi E-tron, 44,700 Skoda Enyaq, 41,400 Volkswagen e-Up and 41,300 Porsche Taycan. These six models represent 371,700 units, or 82% of all German group electric car sales.
- The rest consists of the Audi Q4 (28,371 units), Volkswagen ID6 (18,753 units), Seat Mii (13,000 units), Skoda Citigo (4,400 units), Cupra Born (4,400 units), Audi E-tron GT (4,329 units), Volkswagen e-Golf (2,003 units) and the Volkswagen e-Caddy, Volkswagen e-Crafter and Volkswagen Transporter utility vehicles which total 5,944 units.
- The volume of 452,900 electric cars sold by the Volkswagen Group worldwide in 2021 represents exactly 10% of all electric car sales worldwide. The German manufacturer is the world's third largest electric car manufacturer behind Tesla (936,000 sales) and GM (546,000 sales). It is also the leading manufacturer of electric cars in Europe and has just started manufacturing ID3, ID4 and ID6 in China.
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The new Lucid Air intends to compete with the Tesla Model S
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The new Lucid Air intends to compete with the Tesla Model S
- The production of the Air model of the Lucid brand – 100% electric sedan manufactured in the United States (in Casa Grande in the State of Arizona) with the help of Chinese financing – started in September 2021. A volume of 630 copies sold out between September and December 2021. The automaker said it had 13,000 orders for this model and that its US factory capacity had been set at 34,000 cars per year, but that these could be increased in case of significant success of the model. The Lucid Air is intended for worldwide distribution, like the Tesla Model S it intends to compete with.
- Recall that the Lucid Air is a large 4.97 m long 5-door sedan equipped with a 480 hp, 670 hp or 1,080 hp electric motor and a 112 kWh battery allowing a range of 650 km to 837 km depending on the version. The car has rear-wheel drive or four-wheel drive. Its price in the United States is 169,000 dollars, or 144,000 euros in Europe (estimated price), which places it above a Tesla Model S Plaid which is priced at 130,000 dollars in the United States (for 637 km of autonomy) but below a Mercedes EQS which is priced from 130,000 to 160,000 euros in Europe.
- The Lucid Air (whose company is run by a former Tesla engineer) is therefore at the top of the range of 100% electric cars. This positioning is very different from that of Chinese electric cars, which tend to invest in the low-end and mid-range of electric vehicles, resulting in much larger volumes (the Wuling Hongguang Mini EV was sold in 427,685 units in 2021 in China , making it the best-selling and most produced car in China).
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