DiDi is developing its own BEV with BYD
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DiDi is developing its own BEV with BYD
- In November 2020, DiDi Chuxing, the largest ride-hailing platform in China (equivalent to Uber in North America and Europe), which is said to have around 400 million monthly active users, unveiled the "D1", a BEV developed jointly with the Chinese carmaker BYD. BYD is in charge of the development and production of the model, but it is the first model developed on the initiative of a private tech service company.
- The business model linked to D1 is different from what currently exists. The D1 is purchased by an operating company affiliated to DiDi, and the DiDi driver rents the D1 to the operating company for its use. User fees are calculated based on mileage.
- DiDi's objective with this new partnership is to provide drivers and users with vehicles specially designed for car sharing services: seat with a specific design, steering wheel with a button dedicated to user orders and police emergency calls, sliding door on the right side, infotainment screens, etc ...
- On the other hand, BYD is seeking to secure new sales channels through this partnership. However, if such a business model is successful, carmakers might only become subcontractors. In 2019, BYD's New Energy Vehicles (NEVs) sales reached approximately 230,000 units (including 219,000 passenger vehicles). DiDi's objective is to exceed 1 million vehicles available by 2025, which equals to four years of BYD sales (based on 2019 volumes). Such a volume is very attractive for an carmaker, so if this partnership is successful, it could be a turning point.
- In China, several carmakers have developed their own ride-hailing platforms such as Xiangdao Chuxing (SAIC), Ruqi Chuxing (GAC), Huaxia Chuxing (BAIC) and Caocao Chuxing (Geely). However, compared to specialists as DiDi, these platforms have fewer users. Specialized ride-hailing platforms could therefore have a significant impact on the automotive industry in the future, if the “D1” model is successful.
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Inovev forecasts 400,000 units per year of the new Honda HRV
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Inovev forecasts 400,000 units per year of the new Honda HRV
- Honda has unveiled the new generation of its B-segment SUV, the HRV, which succeeds the current generation marketed between 2014 and 2021, known as Vezel in Japan or XRV in China.
- This model has had some success worldwide, selling more than 2.6 million units in seven years, or 375,000 units per year, spread over six different production plants (China, Mexico , Japan, India, Brazil, Argentina), the most important of which is the Chinese plant which produced nearly half of them in 2020. Inovev forecasts 400,000 sales per year of the new Honda HRV.
- The new generation of the Honda HRV radically changes its body shape, presenting a simpler and more consensual line than the previous generation with rounded lines, typical of the Honda style of five or ten years ago.
- Previously offered in petrol and diesel versions, the HRV is also making its mutation by adopting an hybrid engine (e-HEV) already seen on the Jazz, Insight and CRV. In Europe, for example, it will only be marketed as an hybrid version based on a 1.5-liter petrol engine with 130 hp. This strategy is part of Honda's policy to electrify its entire lineup by 2025, like many carmakers.
- The new Honda HRV competes in Europe with the Renault Captur, Peugeot 2008, Opel Mokka, Citroën C3 Aircross, Volkswagen T-Cross, Skoda Kamiq, Seat Arona, Fiat 500 X, Ford Puma, Hyundai Kona and Kia Stonic.
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Inovev forecasts 450,000 units per year of the new Mercedes C-Class
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Inovev forecasts 450,000 units per year of the new Mercedes C-Class
- Mercedes has unveiled the new generation of its D-segment sedan, the C-Class, of which 2.5 million units of the last generation were built between 2014-2021 (and 10.5 million have been produced since 1982). Only the E-Class achieves an even greater volume at Mercedes (16 million units since 1953). But today, traditional sedans are struggling, stuck between the success of SUVs and the gradual emergence of BEVs. This is why the replacement of the C-Class is crucial for the Stuttgart brand. The model competes with the Audi A4, BMW 3 Series, Volvo S60 / V60 and Alfa-Romeo Giulia.
- The new generation is longer (4.75 m) and wider (1.82 m) and benefits from a longer wheelbase (2.87 m). Its engines are now all electrified,as the 1.5-liter petrol engines with 170 hp and 204 hp, 2.0-liter 258 hp and 2.0-liter diesel engines with 163 hp, 200 hp and 265 hp benefit from micro-hybridization(48 V). A plug-in hybrid (PHEV) version based on the 1.5-liter 204 hp petrol is scheduled for next summer. Large 3-liter and 4-liter engines will not be renewed.
- The new C-Class will be produced in Bremen (Germany), Beijing (China) and East London (South Africa), but will no longer be produced in Tuscaloosa (USA), as demand has become insufficient in the North American market.
- The production of the old C-Class had plunged sharply in 2019 and 2020, dropping from 523,000 units per year to 342,000, not only because of the Covid-19 but also because of the launch of its competitor the BMW 3 Series in 2018. The new generation will try to boost sales of the C-Class which should approach 450,000 units per year according to Inovev.
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The share of foreign models produced among the eight major Chinese carmakers
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The share of foreign models produced among the eight major Chinese carmakers
- What is the share of non-chinese models among the eight major Chinese carmakers?
- SAIC produces cars under license for Volkswagen (38%) and GM (49%). SAIC own models (Roewe and MG) represent 13% of its production in 2020, against 7% in 2010 and 10% in 2015.
- FAW produces cars under license for Volkswagen (48%) and Toyota (44%). FAW own models represent 8% of its production in 2020, compared to 15% in 2010 and 12% in 2015.
- Dongfeng produces cars under license for Nissan (45%), Honda (33%), Kia (9%) and PSA (2%). Dongfeng own models represent 11% of its production in 2020, compared to 25% in 2010 and 15% in 2015.
- Changan produces cars under license for Ford (18%), Mazda (14%) and Suzuki (2%). Changan own models represent 66% of its production in 2020, compared to 57% in 2010 and 47% in 2015.
- Beijing produces cars under license for Mercedes (49%), Hyundai (34%) and Mitsubishi (6%). Beijing own models represent 11% of its production in 2020, compared to 14% in 2010 and 12% in 2015.
- GAC produces cars under license for Honda (66%) and FCA (4%). GAC own models represent 30% of its production in 2020, against 7% in 2010 and 24% in 2015.
- Brilliance produces licensed cars only for BMW (81%). Brilliance own models represent 19% of its production in 2020, compared to 77% in 2010 and 36% in 2015.
- Chery produces cars under license only for Jaguar Land-Rover (8%) and since 2016.
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Maserati's plans for 2021-2025
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Maserati's plans for 2021-2025
- We recently saw that in the Stellantis group, the mainstream and Premium brands were going to share platforms and engines, but the future of the Maserati brand remained unclear. Today, the Luxury division of the Stellantis group announced its product plan until 2025.
- First of all, the Maserati brand (the only Luxury label of Stellantis) claims its exclusivity and does not foresee synergies of platforms and engines with the other brands of the group, except for its entry-level model, the Grecale SUV (D-segment), which will share its platform and engines with the Alfa-Roméo Stelvio and which will be launched in the fall of 2021.
- Apart from this particular case, Maserati will have its own family of engines and its own “Giorgio” platform. The engines will mainly be V6 and V8, but also electric motors.
- Sales of the brand have experienced three years of significant decline, dropping from 42,814 units in 2017 to 37,248 in 2018, 25,965 in 2019 and 21,680 in 2020. Maserati sales have thus been halved in four years, despite the launch of the Ghibli sedan and the Levante SUV (E-segment models), which completed the Modena carmaker's range previously composed of the Quattroporte sedan and the GranCoupé and GranCabrio, of the F-segment. The new management of Maserati has announced the arrival of eight new models between 2021 and 2025, which will replace the five existing models or will be added to the existing range (three models), including the MC20 supercar.
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