What future for the Microlino?
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What future for the Microlino?
- The Italian brand Iso had launched in the 1950s a small two-seater urban vehicle 2.30 m long, which was accessed through the front door. This small vehicle was mass-produced in Italy, before being produced in Brazil, France, Great Britain and especially in Germany between 1955 and 1962 (by BMW). In all, nearly 180,000 examples were manufactured between 1953 and 1962, including 135,000 in Germany.
- The Swiss company Micro, which has been manufacturing electric scooters for a few years, unveiled in 2018 a concept of a 100% electric urban car (BEV) aesthetically reminiscent of the old Isetta, with its particular design and its door that opens at the front. of its body. After four years of development, the Microlino is now available on the European market. It is 22 cm longer than the old Isetta (2.52 m) and 10 cm longer than the recent Citroën Ami (2.42 m). On the other hand, it is 40 cm shorter than the Wuling Mini EV currently sold only on the Chinese market.
- The Microlino has a price of 15,000 to 20,000 euros, twice the price of a Citroën Ami (7,500 euros). For the moment, the Microlino is sold in Europe but nothing prevents us from thinking that it could be marketed on other continents, such as Asia for example. Everything will depend on the price offered. A Wuling Mini EV is priced at around 5,000 euros in China, a price that will be difficult to approach for the Microlino. In Europe, a price close to 10,000 euros would have allowed the Microlino to sell well. At 15,000 euros, or even 20,000 euros, its development on the European market will be more difficult.
- The Microlino has a choice of three battery capacities: 6 kWh, 10.5 kWh and 14 kWh. Depending on the battery, the range varies from 90 km (6 kWh) to 160 km (10.5 kWh) or 230 km (14 kWh), while the battery of the Citroën Ami (5.35 kWh) does not allow exceed 75 km.
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Is the number of models on the European market decreasing?
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Is the number of models on the European market decreasing?
- Between 2015 and 2022, 121 new car models were released. During the same period, 152 car models were withdrawn from the market. This means that between 2015 and 2022 the choice has been reduced by 31 car models. By group, Mercedes launched the most new models over this period, with 9 vehicles, followed by Toyota and VW (8 each), Ford (6) and Hyundai (5). The latter two discontinued more models than they put new ones on the market. Citroën and Peugeot are the manufacturers that have discontinued the largest number of vehicle models (9), although we note that at Peugeot no new model has been launched since 2015, with the exception of those that have replaced by new generations. Fiat and Opel, like Hyundai, discontinued 8 models, followed by Toyota with 7 discontinued vehicles.
- There is a market shift from sedans to SUVs, as 30 sedans were produced and 74 sedans were discontinued during the period. At the same time, 73 SUVs were released and 26 models were discontinued. The end of multi-seat vehicles (MPVs) is also evident. If only 3 new MVPs were put on the market between 2015 and 2022, 23 MVP models were discontinued at the same time. 48 new thermal engine models while, at the same time, 129 models have been abandoned, the end is looming. Hybrid vehicles do not seem to have succeeded in imposing themselves against 100% electric vehicles. 48 BEVs appeared on the market while 8 models were discontinued. HEV, 8 new models were discontinued and for PHEVs, 16 new models were launched, while 3 models were discontinued.
- It is obvious that the European market has become more compact, especially in the period between 2015 and 2019. After 2019, we note the appearance of new BEV models. In the future, generalist manufacturers will abandon more models to become more profitable. But with the evolution of the environment and the legislation, the combustion engine models will be abandoned while new alternative energy models will appear.
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The global automotive market is down 10.4% over 7 months 2022
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The global automotive market is down 10.4% over 7 months 2022
- The global automotive market (PC+LCV) is down 10.4% over the first 7 months of 2022 compared to the first 7 months of 2021, but up 9.4% compared to the first 7 months of 2020, a year marked by the Covid crisis. Compared to 2019, the gap is still significant, since the automotive market is down 14.9%. In fact, the partial catch-up that took place in 2021 was not renewed in 2022. On the contrary, we risk ending the year below the levels of 2020, which had been the worst year since 2011.
- The growth of the global automotive market that had taken place since 1945 (despite several temporary trend reversals due to the various oil crises and the financial crisis of 2008-2009) was interrupted in 2018 and seems to be compromised for a good while for several reasons:
-The saturation of European mature markets which are also obliged to switch to all-electric motorization by 2035, which makes the acquisition of a new car more difficult due to the high price of these vehicles.
-government policy which intends to reduce the presence of cars in large cities, especially in Europe, encouraging the population to use other means of transport that are less polluting and less fuel-intensive.
-the reduction of resources which may gradually have a negative influence on the production of automobiles, and in particular on the production of electric automobiles.
-Despite this difficult context, the automotive market in emerging countries should continue to grow, due to a still low motorization rate and less restrictive vehicle motorization regulations.
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The strong decrease of Korean brands in China
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The strong decrease of Korean brands in China
- Hyundai-Kia group (Hyundai, Kia and Genesis brands) is currently the only major independent Korean carmaker at present, since the other carmakers are subsidiaries of the GM (GM Korea) and Renault-Nissan (Renault Korea) groups, while Ssangyong (released by the Indian Mahindra) is looking for a new buyer.
- The Hyundai-Kia group was one of the first to invest in the Chinese market in the early 2000s and its sales in this market grew rapidly, thanks to a range of inexpensive mid-range models (such as the Hyundai Elantra or the Kia Cerato) and largely amortised (because distributed in large quantities in South Korea).
- The Korean carmaker's sales thus passed the 100,000 unit mark in China in 2003, 200,000 in 2004, 300,000 in 2005, 400,000 in 2006 to reach one million in 2010 and 1.3 million in 2012.
- At that time, the Hyundai-Kia group represented 8.5% of the Chinese market and even 9% in 2014, which then marked the peak of sales for the Korean carmaker. From 2015, the Hyundai-Kia group began a slow decrease, with a market share that gradually fell from 5.0% in 2018, to 3.5% in 2020, 2.5% in 2021 and 1, 5% in 2022.
- The Korean group is therefore disappearing from the Chinese market, like the French group PSA before the formation of the Stellantisgroup. The Chinese brands that are progressing on the Chinese market have undoubtedly taken a big bite out of Hyundai-Kia's sales, because their services have become very close to those of the Korean carmaker, which may explain this development.
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Inovev forecasts 50,000 units per year of the new Ssangyong Torres SUV
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Inovev forecasts 50,000 units per year of the new Ssangyong Torres SUV
- The Korean carmaker Ssangyong, which is looking for a new buyer after being abandoned by the Indian Mahindra, still believes in its future and is presenting a new D-segment SUV named Torres, a competitor to the Toyota RAV4, Honda CRV or Subaru Ascent. For once, Ssangyong has made great efforts on the exterior design of its new model, which incorporates certain features borrowed from American SUVs, in particular Jeeps, and European SUVs, in particular Land Rovers.
- The new model is part of the range of the Korean carmaker between the Korando (4.45 m) and the Rexton (4.85 m). It should measure around 4.65 m, slightly more than the Toyota RAV4 (4.60 m) or the Honda CRV (4.60 m).
- The engines of the Ssangyong Torres are the 1.5-liter four-cylinder petrol engine developing 163 hp, shared with the Korando model, as well as a 100% electric motor also available on the Korando.
- Despite its current difficulties, Ssangyong is counting on the new Torres model to boost its sales, which fell to less than 100,000 units in 2021, for the first time since 2009. With its new model, the Korean carmaker intends to regain its volumes of the years 2012 -2017, i.e. around 150,000 units per year.
- Inovev forecasts a quantity of 50,000 units per year of the new Ssangyong Torres, which could be closer to the carmaker's objective since its production volume should reach 100,000 units over the whole of 2022, without the contribution of the Torres which should materialize only from 2023.
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