The Australian PC + LUV market declined by 2% in 2014 (1/2)
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The Australian PC + LUV market declined by 2% in 2014 (1/2)
- The Australian PC + LUV market declined by 2.0% in 2014 compared to 2013, to 1 081 899 units. Sedans totalled at 531 596 units (-6.1%), SUVs 352 347 units (+ 5.6%) and light trucks (vans and pickups) 197 956 units (- 3.2%). The Australian market has limited its decline through the increase in SUV sales a segment that now represents 32% of the market, however even this could not fully offset the decline in sales of sedans and light trucks. Sales to individuals (PCs) remained stable while fleet sales declined by 6.6%.
- The ten best-selling brands in the Australian market were: Toyota (203 501 sales, 18.3% of the market), Holden - owned by GM - (106 000 sales, 9.5% of the market), Mazda (101 000 sales, 9%), Hyundai (100 000 sales, 7%), Ford (80 000 sales, 7.2%), Mitsubishi (69 000 sales, 6.2%), Nissan (66 000 sales, 6%), Volkswagen (55 000 sales, 5%), Subaru (40 000 sales, 3.6%) and Honda (33 000 sales, 3%).
- This classification requires some more details: Toyota, Holden and Ford are the last brands that still produce vehicles in Australia. There is therefore a positive effect induced by "local production" for Toyota and Holden that are the market leaders.
- On the other side, it should be noted that the three manufacturers will terminate their car production in the country over the next two years: 2016 for Ford and 2017 for Holden and Toyota. In 2018, all vehicles sold in Australia will be imported from North America, Asia and even Europe.
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The Russian PC+LUV market fell by 10.3% in 2014 (1/2)
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The Russian PC+LUV market fell by 10.3% in 2014 (1/2)
- The Russian market for PC and LUV declined by 10.3% in 2014 to 2.491 million units (against 2.777 million in 2013), due to the very weak economic conditions in the country (oil revenues declining, Political crisis with Ukraine, the collapse of the rubble, high inflation).
- Nevertheless, please note on the graph below that the scrappage schemes introduced as of September 2014 to revive the auto market had the effect of reducing the drop in sales, which reached 23% in July and 25% in August. By September, the fall no longer exceeded 20%, then 10% in October and 1% in November. In December, the market became positive again (+ 2.4%). The scrappage schemes thus played an undeniable positive role on the Russian market;
- In order for the market to not relapse again in 2015, pending an improvement in economic conditions, it is necessary that the Russian government pursues the establishment of scrappage schemes. Otherwise the Russian market could fall by 20% in 2015.
- Which brands benefited the most from government grants in 2014? Surprisingly, it is not Lada, which fell by 15% throughout the year. It is Toyota (+ 6%) and Nissan (+ 18%). But what is more surprising is the increased sales of premium brands: Jeep (+ 50%), Porsche (+ 24%), Mercedes (+ 21%), Volvo (+ 3%). These generalist and premium brands have therefore increased their market share at the expense of brands like Ford (-38%), Peugeot (-38%), Citroën (-31%), Daewoo (-38%), Chevrolet (-29% ) and Opel / Vauxhall (-20%).
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The Japanese PC+LUV market increased by 3.5% in 2014
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The Japanese PC+LUV market increased by 3.5% in 2014
- The Japanese PC+LUV market increased by 3.5% in 2014 to 5.56 million units (against 5.37 million in 2013). This rather positive result remains far below the golden years of the Japanese market (1987-1997) when the market volume exceeded 6 million units annually, and sometimes 7 million units (1989-1991).
- New behaviours towards transportation (early 2000s) and an aging population have together changed the potential and the face of the Japanese market.
- Thus, the market fell to a level much lower than before (around 5 million units per year). In fact the current volume of the Japanese market is equivalent to that of the early 80s, i.e. 30 years ago.
- The Japanese market has also been substantially changed, since midget cars (K cars), maximum 660cc, have for the first time exceeded 40% of total registrations in 2014, while they only reached a third of the market a few years ago.
- A result of this evolution is that, specialised brands in midgets (Suzuki, Daihatsu and now Honda) have made significant progress in the Japanese market although Toyota still remains the leader (27% market share) due to a extremely diversified range of models. Imports stagnated at 5% of the total market, which is a very low figure.
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The UK PC market increased by 9.3% in 2014 (2/2-Carmakers)
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The UK PC market increased by 9.3% in 2014 (2/2-Carmakers)
- In 2014, the manufacturers that made the most progress in the UK market were the Renault-Nissan , Volkswagen, Daimler-Chrysler and Fiat (FCA) groups. In this market no manufacturer sold less in 2014 than in 2013, but we note that the GM group sold almost the same amount of vehicles in 2014 than in 2013, weighed down by the removal of the Chevrolet brand. Renault-Nissan increased due to the growth of the Dacia brand, the arrival of the new Note and the Captur.
- In terms of volume, the Volkswagen Group consolidated its leading position in the UK market (512 000 sales). Far behind the Volkswagen group, two US automakers follow, Ford and GM, both of these groups have been long established in this market. These two manufacturers outperformed Renault-Nissan, BMW and PSA groups.
- Regarding models, like in 2013, two Ford vehicles monopolised the first two places, the Fiesta (131 000 sales) and the Focus (85 000 sales), followed by the Vauxhall Corsa (82 000 sales), Volkswagen Golf (75 000 sales ) and Vauxhall Astra (60 000 sales). These models are traditionally the most requested in the fleet market representing more than one out of two sales in Britain. Followed by the Nissan Qashqai (50 000 sales), Volkswagen Polo (48 000 sales) Fiat 500 (46 000 sales, the same volume as in Italy!), Audi A3 (45 000 sales) and Nissan Juke (39 000 sales).
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Pakistan Market: Drops Below 140,000 Units in 2014; Levelling Off Is Expected for 2015
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Pakistan Market: Drops Below 140,000 Units in 2014; Levelling Off Is Expected for 2015
- Pakistan's automobile (PC+UV) market dropped below 140,000 units in 2014, a slight decrease compared to the previous year. Economic conditions began to improve after the country's new Prime Minister Nawaz Sharif took office in May 2013. While sales of new commercial vehicles are on the rise, new passenger vehicles are sluggish due to increasing sales of used models.
- In the first 10 months of 2014, automobile sales volume fell 0.5 percent compared to the same period of 2013 to 123,000 units.
In the first half of the year, the expansion of the used automobile market and tax increase of models with engine displacement of l,800cc or larger resulted in continued negative growth of passenger vehicles. However, in the second half of 2014, both passenger and commercial vehicles were posting double-digit growth. In the first quarter of fiscal 2014 (July-September 20I4), Punjab state's decision of purchasing 50,000 Suzuki models for a youth program and budget announcement for fiscal 2014 are anticipated to improve economic conditions, positively influencing consumer confidence. In addition, an average of 10 percent tax increase on used automobiles and the exemption of locally-made automobiles from a 10 percent FED (federal excise duty) are expected to boost new automobile sales.
In the first half of the year, the expansion of the used automobile market and tax increase of models with engine displacement of l,800cc or larger resulted in continued negative growth of passenger vehicles. However, in the second half of 2014, both passenger and commercial vehicles were posting double-digit growth. In the first quarter of fiscal 2014 (July-September 20I4), Punjab state's decision of purchasing 50,000 Suzuki models for a youth program and budget announcement for fiscal 2014 are anticipated to improve economic conditions, positively influencing consumer confidence. In addition, an average of 10 percent tax increase on used automobiles and the exemption of locally-made automobiles from a 10 percent FED (federal excise duty) are expected to boost new automobile sales.
- In 2015, a new Auto Industry Development Program is expected to aid market recovery. The growing infrastructure demand is expected to maintain brisk sales of commercial vehicles; however, concern over tax increase regarding passenger vehicles is projected to level off overall automobile sales volume.
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