The Spanish market for PCs increased by 18.3% in 2014 (2/2-Carmakers)

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The Spanish market for PCs increased by 18.3% in 2014 (2/2-Carmakers)
 
- In 2014, the manufacturers that made the most progress in the Spanish market were the Fiat-Chrysler group (FCA), Hyundai-Kia, Daimler, Renault-Nissan and Ford.

- In terms of volume, the Volkswagen Group remains well ahead of its competitors, firstly because of the strong presence of the Spanish brand Seat that has been part of the German group since 1986, and secondly because of the progress made by other subsidiaries, mainly Volkswagen (which benefits from local presence of the Polo) and Audi (which benefits from the growth of premium brands in all markets).

- Renault-Nissan is in second place behind the Volkswagen group. The Franco-Japanese group benefits from the local presence of the Renault Megane and Captur.

- PSA has third place. It benefits from the local presence of the C4 Picasso, C4 Cactus, Berlingo, Partner. In fourth place, the GM group benefited from the local presence of the Opel Corsa and Meriva. Finally, Ford benefited from the local presence of Kuga and C-Max, but no longer benefits from the Fiesta and Focus that where transferred  to Germany in recent years. Other manufacturers do not have any local presence and are hence less popular with Spanish customers.
 

15-01-4  

 

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Spain is the European country whose production has increased the most in 2014

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Spain is the European country whose production has increased the most in 2014
 
- As Inovev predicted in a previous analysis, Spain in 2014 has been the European country that has seen its production increase the strongest in volume. Number of reasons explain this, including the arrival of new models on the assembly lines of the Spanish plants (Renault Captur, Opel Mokka, Citroen C4 Cactus, Ford Mondeo, Ford Transit Connect) and overall recovery of the Spanish and European markets in 2014 (+ 18% and + 5% respectively).

- In 2014, Spanish production should exceed 2.2 million vehicles (against 2 million in 2013), representing an increase of 10% compared to last year, while production in Europe (29 countries) as a whole should increase by about 5%. Spain consolidates its second place as a producer in Europe (after Germany). Spanish production should however not regain its pre-crisis levels (2.9 million vehicles in 2007) due to the low that was reached by the European market.

- Other European countries therefore turn around the European average of 5%, except for certain countries to the east of Europe that produce in fewer numbers but sometimes have benefited from the arrival of new models in their assembly lines, such as Slovenia (new Renault Twingo and Smart Forfour), Hungary (Suzuki SX4 S-Cross, Mercedes CLA) or Serbia or Bulgaria.

- In 2015 and 2016, Inovev forecasts a slight increase in production thanks to in particular the imminent arrival of the Ford Galaxy / S-Max in 2015 and Citroën C3 Picasso in 2016.
 

15-01-2  

 

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The French market ended 2014 below the 1.8 million PC (2/2 - carmakers)

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The French market ended 2014 below the 1.8 million PC (2/2 - carmakers)
 
- In 2014, French carmakers were able to increase their market share in France, from 53.4% in 2013 to 55.3%, an increase of almost two points.

- This increase is to be credited mainly to mini-SUV Renault Captur, Peugeot 2008 and Citroën C4 Cactus which altogether accounted for over 7% of the market in 2014, against less than 4% in 2013.

- Sales increases in 2014  against 2013 were recorded at Renault-Nissan group (+ 7.0%), Daimler (+ 2.0%), PSA (+ 1.6%), Fiat (+ 0.9%) and BMW (+ 0.2% ). Daimler benefited from the success of its compact SUV GLA.

- In contrast, sales decrease sin 2014 against 2013  were recorded at Hyundai-Kia group (-23.4%), GM (-19.4%), Toyota (-5.9%), Volkswagen (-1.9%) and Ford (-1.8% ). The reasons for these declines are various:
° the mini-SUV French brands have taken over sales of Korean carmakers.
° Toyota and Volkswagen do not yet have models that can compete directly with these mini-SUV.
° At Ford, the Ecosport arrived too late in 2014 to assert itself.
° At GM, the success of the mini-SUV Opel Mokka could not compensate the loss of the Chevrolet brand on the French market.
The GM’s objective to attract all Chevrolet’s customers to Opel brand has not been reached. Chevrolet lost 17,000 customers in France in 2014 while Opel gained only 2000.
 

14-34-9  

 

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The Spanish market for PCs increased by 18.3% in 2014 (1/2-General)

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The Spanish market for PCs increased by 18.3% in 2014 (1/2-General)
 

- The Spanish market grew by 23.4% in December to 73 440 units. Over the total 12 months of 2014, the Spanish market rose by 18.3% to 855 308 units (against 722 703 units in 2013).


- This good result confirms the relaunch of the market, facilitated by the scrappage bonus (PIVE Plan) in place since October 2012. Nevertheless, we still remain far below the figures recorded in the years 2000-2007 when the Spanish market ranged between 1.4 and 1.6 million PCs annually.


- There is still a long way to go to get back to pre-crisis levels. Also, we can not be certain that this market will reach its old levels. According to Inovev it may not reach the one million unit threshold before 2018, if the PIVE plan is interrupted in 2015.


- A more optimistic scenario takes into account a continuation of the PIVE plan over a long period (like in the days of the RENOVE plan in the late 90s and early 2000s) which could allow the Spanish market to get close to 1.2 million PCs in 2017 (200 000 more than in the first scenario). This scenario is closer to the figures recorded in the years 2000-2007 that the first scenario, while remaining under 200 000 to 400 000 units.

 

15-01-3  

 

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Domestic production breakdown by group

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Domestic production breakdown by group
 

- With the constant growth of globalization, carmaker's domestic production has fallen year after year. Among the top ten global manufacturers we can now count three different types based on their implementation in their national territories and abroad (figures for 2014).


- Those who still retain a strong national presence: Hyundai-Kia (45% of its global volume in Korea), Toyota (43% of its global volume in Japan), Ford (40% of its global volume in the US), Suzuki (35% of its global volume in Japan) and PSA (35% of its global volume in France).


- Those who have a strong international presence: Renault-Nissan (7% of its global volume in France) and Fiat-Chrysler (11% of its global production in Italy). Both of these manufacturers have benefited of buyouts, the third largest Japanese automaker (Nissan) for Renault and the buyout of the third US manufacturer (Chrysler) for Fiat, hence an international presence that has become very strong.


- Finally, those that fall between these two extremes: Volkswagen (27% of its global volume in Germany), GM (22% of its global volume in the US), Honda (22% of its global volume in Japan). These three manufacturers were able to gradually reduce their strong national presence by strong growth in international operations, particularly in China.


- In the future, due to the continued growth of settlements in China and emerging countries, the share of domestic production of the top ten automotive groups will continue to decline.

 

15-01-1  

 

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  2. The French market ended 2014 below the 1.8 million PC (1/2 - overview)
  3. In 2014 for the first time ever the Hyundai-Kia group will reach the 8 million units
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