Sales of electric vehicles in Europe in Q1 2015
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Sales of electric vehicles in Europe in Q1 2015
- Among the three largest European markets (Germany, Britain, France), sales of 100% electric vehicles and plug-in hybrid in Europe in the first half of 2015 reveal a dominance of the UK market for this type of vehicle:
- UK: 14 838 electric vehicles sold.
- France: 10 427 electric vehicles sold.
- Germany: 9 653 electric vehicles sold.
- Regarding sales in Europe of hybrid vehicles in the first half of 2015 we notice a clear dominance of the French market for this type of vehicle:
- France: 27 402 hybrid vehicles sold.
- UK: 23 065 hybrid vehicles sold.
-Germany : 11 023 hybrid vehicles sold.
- In total, if PHEV and BEV are added, the French and British markets are very closed (37 829 units against 37 903 respectively), while the German market is far behind (20 676 units). These three countries produce also hybrid and electric vehicles: Renault Zoe and Toyota Yaris Hybrid in France, Nissan Leaf and Toyota Auris hybrid in UK, e-VW Golf, BMW i3 and Premium hybrid cars in Germany.
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Global sales of Premium carmakers
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Global sales of Premium carmakers
- By analysing the sales figures of three German Premiums brands, leaders in their market globally, we see that it is Audi which has become for many years the premium brand the most produced and sold in the world, ahead of BMW and Mercedes, while it was still in third place before 2009.
- The progression of the VW group's premium brand is due to two main factors: the first is due to a strong presence in China which enabled the brand, during the crisis of 2008-2009, to maintain its level of sales worldwide while other major markets were in crisis. BMW and Mercedes brands, less present in China did not benefited from the same dynamic. The second factor relates to the expansion of the Audi range(segments and bodies) which was greater than for the other Premium carmakers, including the arrival of Q5, A5, A1, Q3.
- However, Mercedes has made a comeback since 2014 and 2015 remains to be determined. None of the three brands today really takes the ascendancy over another because the sales numbers are very close.
- The top four markets for Audi in 2014 are: China (31% of sales), Germany (16%), the USA (11%) and Great Britain (10%). For BMW, the first four market share are: the USA (21%), China (17%), Germany (15%) and Great Britain (9%). For Mercedes, the top four markets are: the USA (20%), Germany (16%), Great Britain (9%) and China (9%).
- Their four main markets account for 67% of total worldwide sales for Audi, 63% for BMW and 54% for Mercedes, whose sales are globally better distributed across the globe.
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Renault begins the production of its Duster based pickup
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Renault begins the production of its Duster based pickup
- Renault has started the production of its Oroch Duster pickup, based on the Dacia Duster . This vehicle, intended for the South American market, started its production in September 2015 in the carmaker’s Brazilian plant, located in Curitiba.
- The pickup is a popular body on South American soil and Mexico since this category should sell nearly 650 000 units in 2015. The pick-up category accounts for nearly 15% of sales in Argentina in 2015 and in Brazil it should sell close to 180 000 units (first market in South America in terms of volume for pickups).
- In 2014, the FCA group was the leading pick up carmaker in South America and Mexico, with nearly 175 000 units in 2014, ahead of VW (134 000 units), GM (114 000 units) and Toyota (106 000 units ). The Renault-Nissan Group sold in 2014 just under 30 000 pickup.
- The Oroch Duster pickup is positioned between two segments: that of a half-ton models (Fiat Strada, VW Saveiro) and that of a ton models (Nissan Navara, Ford Ranger, VW Amarok). The model of the Renault brand (absent on the pickup market until today) is a compact pickup derived from the locally famous Duster SUV (there were 80 000 units sold last year). It has 4 doors and 5 seats, with a skip at the back that can support a maximum load of 650 kilos. Therefore, the Oroch is longer than the Duster pickup by forty centimetres.
- The Oroch Duster comes with a four-cylinder gasoline engine 1.6-liter or 2.0-liter. The carmaker has so far not evoked a future European market launch. The pickup market is indeed still very limited on this continent, although at the end of 2016 Renault plans to produce its Alaskan one ton model (based on the Nissan Navara).
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FCA presents its 2016-2018 product plan
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FCA presents its 2016-2018 product plan
- The FCA-product plan for 2016-2018 was communicated in recent weeks. These new models will be marketed both in North America and on the European continent. These two regions represent the two largest markets for the FCA group (respectively, 1.7 million and 700 000 vehicles in the first nine months of 2015), ahead of South American and Asian markets.
- In 2016:
- For Europe and North America, Fiat 124 spider (based on the Mazda MX5), the new Jeep Compass, the new Dodge Journey (Fiat Freemont in Europe), the Alfa Giulia (segment D sedan).
- For Europe only, the Fiat Tipo (C segment sedan - European version of the Aegea presented in 2015).
- For North America only, the Chrysler Town & Country and Dodge Caravan, a Chrysler 100 (which will be based on Fiat 500X / Jeep Renegade).
- In 2017:
- For Europe and North America and the new Jeep Wrangler pickup, Alfa SUV (segment D).
- For Europe only, the Fiat Punto (segment B).
- For North America only, the new Dodge Ram pickup.
- In 2018:
- For Europe and North America, the new Alfa Alfetta (sedan segment E).
- In North America only, the Dodges subcompact (based on the Chrysler 100), new Dodge Charger and Dodge Challenger. A 2-door convertible based on the Challenger should be launched the same year, it would take the old name Barracuda (formerly attributed to a Plymouth model). Note that within the commercial vehicle segment the Dodge Ram, FCA will complete its Promaster (Ducato) and Promaster City (Doblo) range of vans by a rebadged Iveco Daily.
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Chinese brands excel in central west China; Japanese improve share in northeast
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Chinese brands excel in central west China; Japanese improve share in northeast
- In China, looking at sales by brand origin, Europeans fell nationwide while Japanese and Chinese increased. VW sales dropped 10.4 percent in the first seven months of 2015, driving down overall European sales. Positive growth of Japanese brands was driven by good performance of most automakers. Honda increased sales mainly in the SUV segment, while Toyota in the C segment. Japanese share went up in the entire country, but increase in share was especially remarkable in northeast China.
- All newly-launched Chinese SUV brands increased sales, indicating particularly strong demand for SUVs in China. Great Wall Motor's Haval brand realized an outstanding growth of 86.6 percent. The brand's H6 model, marketed with an entry price of 99,800 CNY, has become a hit model.
- Chinese models increased share in all of China; however, their growth was especially notable in west and central China. Korean brands dropped in all of China except the northeast part of the country.
- Looking at sales by segment in the first seven months of 2015, SUVs posted positive growth in all regions, but especially in west China, up 31.7 percent, taking the largest share in the passenger vehicle market in the region. The C-MPV segment expanded as well. In contrast, the D, C, B and A segments declined along with the B-MPV segment which represents small utility vehicles. Sales volume of the E and other high-end segments remained the same as in the previous year.
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