Overview of the US Market in 2015 - Models
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Overview of the US Market in 2015 - Models
- The US car market is segmented as follows: 57% of LUV and 43% of PC. Overall, the PC category fell by 2.3% in 2015 while LUV increased by 12.8%.
- The analysis of the TOP 20 models sold in the LUV category reveals that SUVs body represents the majority of sales (54.7%), followed by Pick-Ups (40.5%), while MPV represent less than 5% of the market.
- In the category of PC, the Top 20 is ruled by Japanese brands (36.4% of sales - excluding Nissan), while American brand models account for 25.4% of sales (excluding Chrysler). Brands under European control (including Nissan and Chrysler) represent 21.6% of the TOP 20 and Korean brands represent 16.6% of the market.
- However in the category of LUV, and thanks to the sales of Pick-ups, US brands are the most represented in the TOP 20 (44% of sales), followed by Japanese-controlled brands (31% of sales) and European (25% Sales). It should be noted that Korean brands are absent from the TOP 20.
- By model, despite a stagnation in sales, the Toyota Camry remains the leader of the PC market. In the category of LUV, the Ford F-Series dominates the market, with a sales growth of 3.5% compared to 2014.
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NAFTA Vehicle Production Analysis - Introduction – 1/6
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NAFTA Vehicle Production Analysis - Introduction – 1/6
- In the NAFTA region, the dominant vehicle market is of course the USA. This market was until ten years ago mainly supplied by local production and through production coming from Canada. With the growth of Mexico and its car production, the ranking of the three countries in the area is toppled.
- Indeed, the question arises about the ranking of Mexico against Canada and the United States in providing vehicles for the largest market in the region. Has Mexico become the relocation country for the production of American vehicles? Are American carmakers that usually produce vehicles in Canada, turning to Mexico? These are the questions that we seek to answer in the following analyses.
- To achieve this, we must analyse the evolution of production volumes in each country of the region, the influence of American carmakers and also analyse production transfers between the three countries in the NAFTA region.
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Renault wants to produce in Palencia plant 50% of Kadjar and 50% of Mégane models
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Renault wants to produce in Palencia plant 50% of Kadjar and 50% of Mégane models
- The Renault plant in Palencia (Spain), which has a production capacity of 300,000 cars a year, has become the site dedicated to the production of sedans, station wagons and coupes bodies of the Mégane since the mid-90s, to support the overloaded plant of Douai (dedicated to the production of MPVs Scenic and Grand Scenic).
- 30% of the Mégane produced in Palencia (only plant for these models) are sold on the French market. However, the French market experienced a sharp decline between 2011 and 2013 (-18%), as well as the European market (-9%). In addition, conventional sedans and MPVs have been challenged by the growth of SUVs.
- Consequently, Palencia plant experienced a trouble period. Thus, from 95% in 2005, the utilisation rate of the plant gradually fell to 71% in 2012, 57% in 2013 and 44% in 2014. The arrival of Kadjar in 2015 (C segment SUV designed on a platform shared with the 2016 Mégane) turn round the trend: the utilisation rate is slightly higher than 70%.
- In 2016, the start of the new Mégane and the increase of Kadjar sales should allow Palencia plant to regain its higher level. Renault announced that it wanted a production share of 50% of Megane and 50% of Kadjar on this plant, which is equivalent to 150 000 units of Kadjar and 150 000 units of Mégane in 2016. The production of the future Scenic (based on the same platform as Mégane and Kadjar) in Douai (France), is also estimated to 150,000 units in 2016. Thus, for Renault, its C segment products range should now be well distributed in 2016: 33% of sedans and station wagons, 33% of SUVs and 33% of MPVs.
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NAFTA Vehicle Production Analysis - Production in Mexico – 2/6
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NAFTA Vehicle Production Analysis - Production in Mexico – 2/6
- Production (PC + LUV) in Mexico increased from 1.6 to 3.5 million units in 10 years, with an average growth of over 11% per year. In 2015, car production in the country increased by 7% compared to 2014.
- In 2015, US-controlled companies (GM and Ford without Chrysler) remained the largest producers in Mexico, with 32% of the total production in the country (against 36% in 2005). Followed by carmakers under French control (Renault-Nissan) with 22% in 2015 (against 22% in 2005), Italian (FCA) with 15% in 2015 (0% in 2005), Japanese (Toyota, Honda and Mazda) with 14 % in 2015 (3% in 2005) and German (VW) with 13% in 2015 (against 39% in 2005 when Chrysler then under the control of Daimler).
- By volume, US-controlled companies produced 1.1 million vehicles (against 600 000 in 2005). Companies under French control produced 800 000 in 2015 (360 000 in 2005), Italian 550 000 in 2015 (0 in 2005), the Japanese 500 000 (50 000 in 2005) and German 460 000 (650 000 in 2005).
- In a country whose global production is increasing since 2005 (outside of periods of crisis), the share of US carmakers is less important in 2015 than it was in 2005. Indeed, US companies have seen their influence decrease, mainly due to the growth of Japanese carmakers.
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Insight of the US market in 2015 - Carmakers
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Insight of the US market in 2015 - Carmakers
- In 2015, the US car market recorded its highest level, with a volume of 17.47 million vehicles (PC + LUV) including 7.57 million units of passenger cars (PC) and 9.9 million units of light utility vehicles (LUV – US definition). The analysis of registrations data since 2004 highlited that three periods can be distinguished: from 2004 to 2007, an average market of 16.6 million units, from 2011 to 2008 (economic crisis period), with an average market of 12 million units and from 2012 to 2015 (recovery period) with a average market of 16 million units.
- The US market remains the second largest market, behind the Chinese market (estimated by Inovev to reach 24.5 million units) but ahead of European market – 29 countries (estimated by Inovev at 16 million units).
- Carmakers groups under American control (GM, Ford and Tesla) represents the largest share of US sales (32.7% of sales), followed by groups under European control (including Renault-Nissan and FCA) with 29,3% of sales and groups under Japanese control with 29.1% of sales.
- GM group (Chevrolet-Buick-GMC-Cadillac) remains the leader of the American market with 17.6% of market share, ahead of Ford (Ford-Lincoln), with 14.9% of the market, Toyota (Toyota-Lexus-Scion), with 14.3% of the market and the FCA (Chrysler-Dodge-Jeep-Fiat-Alfa-Maserati), with 12.8% market share. Other carmakers represents less than 10% of the market. It is to note that German carmakers (VW, BMW, Daimler) all together grabbed 8% of the US market (the same as Hyundai-Kia) and that only German carmakers to have stagnated in 2015.
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