- With the gradual opening of the Korean market (particularly following custom agreements between Europe and South Korea), the Hyundai-Kia group suffers more and more from the pressure of its foreign competitors. Despite a Korean PC + LCV market increase (+7% over the nine months of 2014), the share of the Hyundai-Kia group market declined in 2014, to less than 70% (against nearly 77 % in 2009).

- The last three months are rather interesting: 69.7% market share in July, 68.4% in August and 67.3% in September. The Hyundai-Kia group has been losing 1 point of market share every month since the summer.

- However, the first Korean manufacturer (fifth worldwide manufacturer) offset the decline in its domestic market by an increase in its market share in the BRIC countries (Brazil, Russia, India and China). Thus, Hyundai-Kia strengthens its third place in China (9% market share) with sales up by 8.2% (9 months 2014 / 9 months 2013). In India, the Group maintained its second place (16% market share) with sales up by 8% over the nine months of 2014. In Russia, despite declining sales (-4.4% in 9 months 2014), the group's market share is growing (15% market share) since the Russian market has as a whole declined much more (-13%). In Brazil, Hyundai-Kia is still a small manufacturer, but its market share grows month after month (sales up 13% over the first nine months of 2014). Its HB20 model was the fourth best-selling model in September (nearly 10 000 units).

- On the other hand, the market share of the Korean group stagnated in mature markets, such as the United States (8% market share) despite sales increase of 8% over the nine months in 2014 and in Europe (6% market share) despite sales up 1.5%.

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- Ford, the 6th largest worldwide automotive group, unveiled its product plan for the American market. In 2014, the Ford group is expected to produce nearly 3 million vehicles (PC + LCV) in North America (USA, Canada, Mexico). For coming years, Ford has decided to renew key models of the American market (via the Ford and Lincoln makes). Ford is launching in 2014 the replacement of two legendary models: the F-Series pickup (700 000 units per year) and the Mustang sports car (100 000 units).

- In 2015, Ford will launch the next generation of the Edge SUV (200 000 units) and its Lincoln version named MKX (20 000 units). In 2016, Ford will launch the next generation of its large Lincoln, the MKS (20 000 units), currently based on the Ford Taurus. That same year, the American manufacturer will renew the large Ford Expedition SUV (70 000 units) and the Lincoln version named the Navigator (10 000 units), as well as the Super Duty F (200 000 units).

- In 2017, Ford is expected to replace two key models of its US range : the Fiesta (150 000 units) and Focus (300 000 units). That same year, the manufacturer should replace two other major models of the SUV category: the Escape (375 000 units) and the Explorer (230 000 units). At the end of 2017, the manufacturers' range will be completely renewed in North America, if we include the restyling of the Ford Fusion (known as the Mondeo in Europe) introduced in 2012 and thus still considered as a recent model. It is not certain that the Ford Taurus will be replaced, given the low sales of this model.

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- In 2014, China's automobile production will grow by over 10% and will remain the world's largest producer. Nine leading groups stand out and account for 70% of China's automobile production representing 15.5 million units in 2014.

- However, these nine manufacturers can be classified into three distinct groups: leaders (VW and GM), one follower (Hyundai-Kia) and finally a squad composed of Changan (only Chinese manufacturer in the top 9), Toyota, Renault-Nissan, Honda, Ford and PSA.

- By themselves, VW (with nearly 30 models produced) and GM (with nearly 20 models, including GM Wuling) will exceed 7.5 million cars produced in China in 2014, i.e. one-third of the Chinese production of PC.

- The Hyundai-Kia group benefits from its proactive policy of opening plants and increasing its local production capacity (nearly 2 million cars produced in 2014) probably at the expense of Japanese manufacturers.

- The next six manufacturers represent between 0.8 and 1.2 million cars manufactured this year.

- However, the analysis of market shares shows that VW is increasing while most other manufacturers maintain their market share. This means that production volumes are increasing following the pattern of the local market without really standing out or taking market share from their competitors.

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