Assessment of Japanese Sales (PC+LUV) over the first 6 months of 2015

Details
Assessment of Japanese Sales (PC+LUV) over the first 6 months of 2015

 

- The Japanese automotive market (PC + LUVs) fell by 11% to 2.68 million units in the first half of 2015, against 3 million in the same period last year. Sales of passenger cars decreased by 12.3% (2.25 million units) while those of light utility vehicles fell only by 3.3% (0.43 million units).

- Midgets (K cars) represented 37.5% of the Japanese market for PC in this period (850 000 units), slightly down compared to the same period last year. Cars (1.4 million units) thus represent 62.5% of the Japanese market for PC of which only 12% of SUV (170 000 units). Japan is a country where the proportion of SUV sales is the lowest since the latter does not exceed 10% of the overall market (the figure reaches over 20% in Europe and more than 30% in USA). This finding is surprising in as much as Japan manufactures many SUV (for export).

- The Toyota group (-10% to 1.125 million units) holds 42% of the Japanese market, being both present in the Midget category (Daihatsu) and in the car category (Toyota, Lexus). In second place Honda (-18% decreased to 394 000 units), ahead of Suzuki (-15.6% decreased to 341 000 units), Nissan (-15.3% decreased to 333 000 units), Mazda (+ 14.5% to 139 000 units), Subaru (stable at 88 000 units), Mitsubishi (-20.4% decreased to 75 000 units) and Isuzu (+ 4.5% to 36 000 units).

- By model, the Toyota Prius C dominates the Japanese market (121 000 units), ahead of the Honda N-BOX (107 000 units), Daihatsu Tanto (88 000 units), Nissan DAYZ (87 000 units), Daihatsu Move (75 000 units), Honda Jazz (67 000 units) and Suzuki Alto (61 000 units). 

15-19-8-1  
15-19-8-2

 

 

Contact us: info@inovev.com 

Assessment of Chinese Sales (PC+LUV) over the first 6 months of 2015

Details
Assessment of Chinese Sales (PC+LUV) over the first 6 months of 2015

 

- The Chinese automotive market (PC + LUVs) increased by 1.4% in the first half of 2015, to 11.85 million units (against 11.68 million the previous year). So there has been a slowdown in growth for several years now (13.9% in 2013, 6.9% in 2014 and less than 3% in 2015). Sales of passenger cars rose by 4.8% (reaching 10.10 million units) while that of light utility vehicles was down 14.4% (1.75 million units).

- The VW Group remained the market leader (-5.6% to 1.74 million units), followed by GM (+ 3.1% to 1.66 million units), Hyundai-Kia (-5.8% to 0.81 million units), Changan (+ 17.4% to 0.70 million units), Toyota (+ 8.4% to 0.46 million units), Renault-Nissan (+3 , 6% to 0.45 million units), Ford (+7.7% to 0.43 million units) and Honda (+ 16.7% to 0.42 million units). Independent Chinese manufactures together accounted for 48% of PC + LUVs market, but only 39% of the PC market. PC nevertheless increased by 11% compared to last year. By local assembler, the DFM group (1.57 million) was ahead of the SAIC group (1.53 million units) and FAW (1.23 million).

- SUVs are constantly growing and now represents 22% of the PC + LUV market and 26% of the PC market.

- By model, the Wuling Hongguang small MPV remained the leader (-15.7% to 313 000 units), ahead of the VW Lavida sedan (-12.1% to 183 000 units), the Great Wall H6 SUV (+ 20.2% to 172 000 units), the recent Baojun 730 sedan of the GM group (158 000 units), which made a dramatic breakthrough, the VW Santana sedan (-5.8% to 153 000 units), the VW Jetta (-1.7 % to 150 000 units), Nissan Sylphy sedan (-1.7% to 143 000 units), Hyundai Elantra the (+ 4.7% to 141 000 units) and the Toyota Corolla sedan (+ 57.7% to 138 000 units).

15-19-6-1  
15-19-6-2

 

 

Contact us: info@inovev.com 

Production assessment of the 10 global groups in the first half of 2015

Details
Production assessment of the 10 global groups in the first half of 2015

 

- The assessment of global production (PC+LUV) of the leading 10 automotive groups in the first half of 2015 compared to the first half of 2014 reveals a strengthening of the VW group that is steering away from its two challengers Toyota and GM. In 4th place, the Renault Nissan group manages to stay in front of the Hyundai-Kia group that actually benefited from record high growth in the first half of the year. In 6th place, the Ford group steers further away from FCA (that recorded the highest decrease amongst it competitors, Honda (decreased), PSA (increased in the first half of the year) and Suzuki (stayed stable).


- Changes in the market have had a huge impact on production levels of these different groups. The increase of European, American and Korean markets has led to the increase of Hyundai-Kia (+7.4%) and to a lesser extent that of Renault-Nissan (+2.1%). PSA (+4.9%) mainly benefited from the increase of the European market where it is one of the leading players. The decrease of FCA (-7%) is mainly due to the decrease of the Brazilian and Argentine markets. Honda (-3.1%) and Toyota’s decrease (-4.9%) is mainly due the fall of the Japanese market. The unchanged/small decrease of Ford (0.1%), VW (-0.2%) and GM (-1.3%) groups is mainly due to the slowdown of the Chinese market where these three manufactures are well established. The decrease of the Russian market has had a negative impact on all of these groups. The effect of new model launches had a positive impact for Hundai-Kia, PSA and Renault-Nissan.


15-19-3  

 

 

Contact us: info@inovev.com 

Assessment of Chinese Production (PC+LUV) over the first 6 months of 2015

Details
Assessment of Chinese Production (PC+LUV) over the first 6 months of 2015

 

- In the first half of 2015, Chinese production (PC+LUV) increased by 2.6% reaching 12.1 million units (against 11.8 million units last year). We can hence see a slowdown in Chinese growth (+17.7% in 2012, +7.3% in 2013, +5,4% in 2014 and less than 3% in 2015). Production of passenger cars was up by 6.4% reaching 10,3 million units) while those of light utility vehicles went down by 14,9% (1.8 million units). The change in Chinese production follows the changes in the Chinese market, whose growth has also slowdown since 2012.


- The VW Group remained the leader in terms of production (+ 2.7% to 1.86 million units), followed by GM (+ 5% to 1.84 million units), Hyundai-Kia (-3.1% to 0.83 million units), Changan (+ 8% to 0.66 million units), Toyota (+ 5.4% to 0.46 million units), Renault-Nissan (-4.9% to 0, 45 million units), Ford (+ 11.6% to 0.44 million units) and Honda (-3% to 0.42 million units). Independent Chinese manufacturers together accounted for 47.5% of production PC and LUVs, but only 32.5% of PC production. However, PC increased slightly compared to last year.
For Joint Ventures, the SAIC Group remained the leader (1.65 million units) ahead of DFM (1.55 million) and FAW (1.3 million).


- SUVs are constantly growing and currently represent 12% of the PC and UV production and 14% of PC production.


- By model, the WulingHongguang small MPV remained the leader (-18% to 324 000 units), ahead of the VW Lavida sedan (-2% to 199 000 units), the VW Jetta sedan (up 18% to 176 000 units), the Baojun 730 the recent sedan of the GM group (175 000 units), which made a dramatic breakthrough, the SUV Great Wall H6 (+ 23% to 174 000 units), the VW Santana sedan (-2% to 162 000 units), the Hyundai Elantra sedan (+ 10% to 148 000 units), the VW Sagitar sedan (-2% to 147 000 units) and Nissan Sylphy sedan (-2% to 146 000 units).


15-19-5-1  
15-19-5-2

 

 

Contact us: info@inovev.com 

What development plans are possible for the DS brand globally?

Details
What development plans are possible for the DS brand globally?

 

- Sales of the DS brand (PSA group) have further declined in 2014 (109 000 global sales, decreasing 6%) after having already reduced in 2013 (116 000 global sales against 117 000 in 2012). Over the first 6 months of 2015, sales reached 55 000 units, which bodes for 106 000 sales for the entire year 2015.

- The French Premium brand saw development and expansion issues in the first years of its launch (for better understanding, Inovev includes the Citroen DS3, DS4 and DS5 under the DS brand since 2010).

- The split of DS sales globally for 2014 is: 84 000 units in Europe (77% of sales), 23 000 in China (21% of sales) and 2 000 in other regions (2% of sales). In the first half of 2015 sales seem to be better spread out between the different markets, Europe accounting for 73% of sales and China accounting for 25%.

- By model, the DS3 represented 49% of global sales, the DS4 represented 18%, the DS5 represented 30% and the DS6 only 3%.In the first half of 2015 these shares changed slightly: DS3 represents 48% of sales, the DS4 17%, the DS5 16% and the DS6 represents 19%... Thanks to China. The DS6 is in fact only sold in China (it is also the only SUV of the brand) where it is moderately successful. Having said this, global sales volumes of the DS brand are closer to those of Jaguar (75 000 units) and Lancia (75 000 units) than those of BMW (1,8 million units), Audi (1,7 million units) or Mercedes (1,5 million units).

- What development plans are possible for the DS brand globally?
1.Renew the current range . The three models currently sold in Europe were launched in 2009 (DS3), 2010 (DS4) and 2011 (DS5) which means that at the latest these vehicle should be replaced is respectively 2015, 2016 and 2017. Unfortunately, the DS4 and DS5 have just had a facelift, which means that they won’t be replaced for another couple of years. The DS3 will have to be replaced by late 2016.
2.Harmonise the range. China is already marketing a DS5 Saloon which is different to the European DS5 and a SUV DS6. These models should be marketed in Europe and other models (especially the SUV) should come and extend the range. Unfortunately the DS product plan has nothing planned until 2016 and very few models before 2018.
3.It is true that it took Audi 30 years before becoming a renowned Premium brand, but for the DS brand the next couple of years will be tough, since it will have make do with its current models. The DS3 will not be able to support the brand single handily. Unless DS comes up with a new strategy like that of Mini by building a whole new range based on the DS3, which seems like a high risk plan.
4.Target other markets. Even if it is hypothetical to target the US, other markets are potentially interesting for a premium brand. The Chinese market does not guarantee a double-digit growth in the coming years and the European market is very long to enter for a new brand.

15-19-4  

 

 

Contact us: info@inovev.com 

  1. Comparison of Premium brands across the globe
  2. Assessment of US sales (PC+UV) for the first six months of 2015
  3. The US EV market (100% Electric+Hybrids) for the first 6 months of 2015
  4. Assessment of UK sales (PC+UV) for the first six months of 2015
Inovev platforms  >
Not yet registered ?
By keeping on browsing, on this site, you accept the use of cookies and TCU (Terms and Conditions of Use) of Inovev site (www.inovev.com)
Ok