SOP of PC in Indonesia between 2015 and 2017

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SOP of PC in Indonesia between 2015 and 2017
 

- The 22nd Indonesian International Motor Show (IIMS) was held between September 18th and 28th, at the Jakarta International Expo. While last year’s event focused on vehicles that comply with Indonesia’s Low Cost Green Car program (LCGC), this year, the emphasis was on volume-selling MPV and SUV models. While the market strategy of Honda, that produces its core products locally, and Toyota among others that relies on importation are different, it was obvious that all carmakers put an emphasis on MPVs and SUVs.


- According to Inovev’s local partner, the vehicle that attracted the most attention was Honda’s HR-V. Honda’s core product, is intended to go into local production and will be launched within the year. Other Japanese carmakers exhibited imported models only, Toyota’s Rav4, Mitsubishi’s Delica and Nissan’s X-Trail took center stage at each carmaker’s booth. While all three models currently imported, may switch to local production it is likely to depend on future sales and market development.


- As a core market of MPV’s, production of the Toyota Innova MPV is scheduled to take place in Indonesia, scheduled to start production in the last quarter of 2015. Meanwhile, Mitsubishi announced a plan to start operations of a new plant in the first half of 2017 with an annual production capacity of 160 000 units. The facility is intended to be used to manufacture a newly-developed small MPV. It is believed that the small MPV will be based on the Mirage a small sized vehicle.


- Kia announced a plan to set up a plant in the ASEAN with an annual production of over 200 000 units. If Kia establishes the production of the Morning (another small vehicle) in Indonesia, and sets it at a price that can compete with LCGC models it may be able to penetrate the market.

 

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SOP of PC in Korea between 2015 and 2017

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SOP of PC in Korea between 2015 and 2017
 
- Carmakers in Korea are increasing the number of launches of fuel-efficient products. While the share of imported vehicles is on the rise, local carmakers are introducing models with diesel engine, DCT(Dual-Clutch Transmission) and other technology as well as strengthening their presence in the hybrid and plug-in hybrid as well as their presence in the plug-in hybrid electric vehicle sector where imported vehicles hold a significant share. In addition, models in the highly popular SUV segment are still being launched.

- The Hyundai-Kia group implemented its powertrain strategy on volume-selling models. For instance, for the Sonata, the diesel and plug-in versions are planned to be added in 2015.

- Kia plans to release an electric version of the K3 in 2016. The K5’s hybrid and plug-in versions are scheduled to enter the market in 2015.

- GM Korea plans to release the fully-remodeled versions of the Spark and Cruze small strategic vehicles in 2015.

- Renault-Samsung will launch the new SM3 in 2015, followed by the fully-remodeled SM5 and QM5 in 2016.

- Ssangyong Motor intends to release the X100 a small Crossover, jointly developed with India's Mahindra & Mahindra, in 2015.
 

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Ford launchs the new F-150 pickup

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Ford launchs the new F-150 pickup
 
- Ford introduces the new F-150 pick-up, a year after its main competitors launched their pickups, the Chevrolet Silverado and GMC Sierra. The Ford F-150 has been the best-selling model in the US for 32 years.

- As the previous model, the new F-150 will be produced on the historic plant of River Rouge (Michigan), near Detroit, and also in the Kansas City (Missouri) plant, at the beginning of 2015. The two sites will together produce 700 000 units per year, mainly for the United States and Canada.

- The new F-150 will be 350 kilos lighter through the use of an aluminum chassis and an EcoBoost petrol engine with smaller displacement but more powerful (V6 2.7 litres 325hp, V6 3.5 litres of 365hp and a V8 5 litres of 385 hp).

- During the first 9 months of 2014, the previous Ford F-150 still keep its US market leadership place with 557 000 units sold, far ahead of the Chevrolet Silverado (382 000 units) and the Dodge Ram (320 000 units). It is to be noted that the longer versions Ford F-250 and F-350 will be launched in two years and will be produced in another plant, Louisville (Kentucky), with a production of 200 000 units per year.

- Today, the Ford F-Series range represents the third of the Ford group's production in North America. Replacing these models is crucial for the US carmaker.
 

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Comparison of PC bodies in the six main European markets

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Comparison of PC bodies in the six main European markets
 

- Inovev has analysed the PC breakdown by body (all segments) in the six main European markets (Germany, UK, France, Italy, Spain and Belgium). It shows that in 2014 Sedans remained predominate on these six markets, and is still ahead of SUVs and MPVs, although the gap between Sedans and SUVs getting thinner and thinner each year.There is a real similarity in these six markets regarding the body breakdown, although Sedans are especially predominant in England (where the share of company cars is the largest), ahead of Germany (67% sales), Spain and Italy (66% of sales), Belgium (62% of sales) and France (61% of sales).


- The average share of Sedan sales in the six main markets (which account for over 77% of sales from Europe 29 countries) is equal to 66%, which represents two out of three vehicles. This proportion has declined significantly in 10 years.


- In 2014, SUVs account for 20% of the European market, 23% in France where they are most present in proportion (mainly due to the success of Renault Captur and Peugeot 2008), 21% in Spain and Italy, 20% in England and Belgium and only 18% in Germany.


- As for the MPV, they represent 11% of the European market, with 13% in France, Belgium and Spain, 11% in Germany and Italy and only 8% in England. The sales transfer between SUV and MPV was the most significant in France.


- As for PC derivatives of light utility vehicles (Microvan), they account for only 2% of the European market.

 

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Study of PC segmentation in the six main European markets

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Study of PC segmentation in the six main European markets
 
- Inovev has analysed the passenger cars segmentation of the first six European markets (Germany, UK, France, Italy, Spain and Belgium). It shows that in 2014 B and C segments were the leading segments (72% over all 6 markets).

- When you combine A + B segments (small cars) and C + D (medium car), we get the following result: France obtained the most homogeneous distribution over all segments (53% for A + B and 45% for C + D), while Germany has the largest differential (29% A + B and 60% C + D). The United Kingdom (43% for A + B and 50% C + D), Spain (39% for A + B and 58% C + D), Italy (62% A + B 35% C + D) and Belgium (37% A + B and 56% C + D) are in between the distribution of France and Germany.

- Italy is the market which buys the most smaller models, while Germany is the country that buys mainly large models.

- Where are the segments A, B, C, D, E are the most represented? Segment A reaches its highest level in Italy (success of the Fiat Panda and 500), the B segment in France (success of Renault with the Captur and Clio and Peugeot with the 208 and 2008), the C segment in Spain (success of the Seat Leon), and finally the segments D, E and F are the most represented in Germany (success of the VW Passat, BMW 3/4/5/6/7, Audi A4 / A5 / A6 / A7 / A8 , Mercedes C / E / S).
 

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