Chinese carmakers now account for 10% of the Iranian Market

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Chinese carmakers now account for 10% of the Iranian Market
 

- The Iranian market has experienced a strong growth in 2014, as oftoday the market will reach between 850 000 and 900 000 units over the year, forecasts from August had predicted from 750 000 to 800 000.


- These levels are still far from those reached in 2011 (1 650 000 units) or even those reached in 2012 (1 350 000), we are almost moving away from the poor levels of 2013 (715 000). In 2015 production levels expect to reach the one million threshold once more, unless the country experiences any major crisis.


- In this positive trend for the Iranian market, local production is also increasing, thanks to two local manufactures Khodro and SAIPA that produce their own vehicle but that also manufacture licensed vehicles from other carmakers. Moreover these two local carmakers manufactured 600 000 units over the first 9 months of the year, of which 240 000 were CKD PSA vehicles (for Khodro) and 24 000 CKD Renault vehicles (for SAIPA).


- The most impressive growth of 2014 is that of Chinese carmakers on this market (60 000 sales out of 670 000 total units sold over the first 9 months of the year).These Chinese vehicle account for 10% of the market while they only represented 8% of the market in 2013 and represented less than 2% in 2011. These brands (such as Lifan and Chery) benefited from the loss of power of European and Korean manufactures during the market drop and are now well established in this country.  

 

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The Ford Craiova plant is running low until the arrival of the future Ka

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The Ford Craiova plant is running low until the arrival of the future Ka
 

- The Ford plant located in Craiova (Romania) is currently running at 50% of its capacity until the arrival of the future Ford Ka. In fact, the only model that is currently manufactured in this factory is a segment B MPV namely the B-Max which currently hasn't met its expected success. It has sold at only 45 753 units in the first ten months of 2014 (for a production of 45 876 units). Ford will not reach more than 50 000 sales this year, which represents half of the manufacturer's objectives for this model.


- The B-Max sold only in Europe competes with SUVs from the B segment, such as the Renault Captur, Peugeot 2008 or Opel Mokka. It was launched at the time the compact MPV market collapsed (Renault Modus, Opel Meriva). Its sales figures have only reduced since its launch in 2012.


- The plant in Craiova, could however see its production volume increase with the launch of the replacement for the Ford Ka that will be produced at this site starting from 2016 at a rate of 65 000/75 000 units per year according to Inovev.


- This future urban car (segment A) will no longer be designed and produced under the Fiat umbrella (unlike the current version made in Tichy), but will once again become a 100% Ford product, such as the first generation launched in 1996. The future Ka could be like the 4-door version sold since last summer in Brazil.

 

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SOP of PC in Malaysia between 2015 and 2017

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SOP of PC in Malaysia between 2015 and 2017
 

- Malaysia’s product development regarding the launches of EEV-compliant (Energy Efficient Vehicle) models is growing very rapidly starting with the release of the first Perodua model, the Axia, in September 2014. The EEV program covers all vehicle models regardless of engine displacement; therefore, a wide range of passengers cars are expected to be launched from small to medium/large size.


- It is highly possible that the fully-remodeled Toyota Viva, which is scheduled to be launched at the end of 2014, will be EEV-compliant as well. In addition, Proton plans to release the volume-selling Saga’s fully remodeled version in 2015, adding an EV model to its lineup. Toyota also announced the launch of the locally-produced Camry Hybrid at the end of 2014.


- The national carmaker Proton is speeding up the launch of global strategic models, small SUVs and other products. A small SUV based on the Iriz called the Irox will be released in 2015.


- Looking at small SUVs, Honda is expected to launch the HR-V and Perodua is forecasted to release a new model based on the next-gen Terios within the next 1-2 years, possibly leading to increased market competition. 

 

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Mazda unveils its SUVs from segment B: the CX-3

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Mazda unveils its SUVs from segment B: the CX-3
 
- Mazda’s current range consists mainly of three sedans : Mazda 2 (segment B), Mazda 3 (segment C) and Mazda 6 (segment D), of two MPVs : Mazda 5 (segment C) and Mazda 8 (segment D) ; of three SUVs : CX- 5 (segment C) CX-7 (segment D) and CX-9 (segment E), alongside the MX-5 roadster and the BT-50 pickup . Together all these vehicles reached more than 1.3 million units manufactured in 2013.

- To extend its range of SUVs towards lower segments (segments that are currently experience high growth worldwide), the Hiroshima manufacturer unveiled its CX-3 SUV from segment B.

- 4,27m long, 1.76 wide and 1.55 m high, the CX-3 is based on the platform of the recent Mazda 2 (named SKYACTIV). This new SUV will compete with the the Renault Captur, Nissan Juke, Fiat 500X, Opel Mokka and Jeep Renegade.

- The new CX-3 has a 2-liter petrol engine with direct injection 120hp already found on the Mazda 3 and Mazda 6 (and CX-5) and a diesel engine of 1500 cc 105hp already available on the Mazda 2.

- Produced in Hiroshima, Japan, the CX-3 has global ambitions. It will be launched in Europe in June 2015. Mazda aims to sell 200 000 per year, knowing that the CX-5 has sold about 300 000 sales in 2014 (the US market having a larger demand for SUVs from segment C more than SUVs from segment B). 
 

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SOP of PC in Thailand between 2015 and 2017

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SOP of PC in Thailand between 2015 and 2017
 
- Thailand’s vehicle market is expected to see an increase in small vehicle launches through to around 2017 before the beginning of the country’s Eco-car Phase Two program. While the program puts forth stricter overall emission of carbon dioxide and fuel efficiency goals, commodity tax rate is lowered from the current 17% to 14% which is expected to trigger market recovery. In the Eco-car Phase Two program, members of the phase One program (Toyota, Honda, Mitsubishi, Nissan and Suzuki) as well as new players such (GM, Mazda, Ford, VW and China’s SAIC) are planning to take part.

- The number of participants is expected to increase from 5 to 10. As part of the phase One program, Honda, Mitsubishi and Nissan launched hatchback and sedan models, while Toyota and Suzuki released only hatchbacks. Toyota launched the fully-remodeled Yaris as an Eco-car in October 2013 followed by Suzuki’s Celerio in May 2014. Mazda plans to release the Eco-car program-compliant news Mazda2 in 2016. Ford plans to release an Eco-car model between 2016 and 2019, possibly the next-gen Fiesta or Ka (full remodeling is expected in 2015 in Europe and India).

- GM’s Eco-car model is most likely to be the Spark (full remodeling is scheduled in 2015 in Korea) or the Sonic. Although no details are available, VW is preparing to set up a plant in Thailand, while China’s SAIC make also plans to release an Eco-car model. As for the existing members of the program, Nissan and Honda intend to launch fully-remodeled products namely the March and Brio in 2015 and 2016 respectively.

- Before the introduction of a new tax system starting in January 2016, 1-ton pickup trucks are launched one after another. The Triton-based Pajero Sport SUV is planned to be fully remodeled in 2015. Mazda plans to launch the BT-50 with partially-remodeled engine in 2015. Toyota plans to release the fully-remodeled version of the IMV series Hilux Vigo and Fortuner in 2015. 
 

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