The Bulgarian market has lost 55% of its sales compared to 2008

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The Bulgarian market has lost 55% of its sales compared to 2008
 
- The Bulgarian car market is the smallest European market, if we leave out the Baltic countries . This market was particularly affected by the 2008-2009 crisis , rising from 45,000 units in 2008 (record registrations for this market) to 20 000 units in 2012.

- However, it has a volume twice as large as that recorded before the entry of Bulgaria into the European Union.

- The Bulgarian market then was around 10,000 units per year. It was then boosted by its entry into the European Union.

- An massive arrival of used cars has disrupted the new car market, such as in Hungary and Romania.

- Per carmaker the VW group (as in many European countries) is ahead of  other car groups (with a market share of 23%), such as Renault-Nissan (16%), GM (13%) and PSA (12%) .
 
- Let us remember that Bulgaria had no automobile industry for decades until the arrival last year of the Great Wall Chinese manufacturer who installed a small assembly plant in Lovech.

- The recent establishment has not yet pleased the Chinese carmaker who has sold less than half a thousand vehicles in 2012 on an overall market of 20 000 units.

13-16-2

 

In 2012 the Australian market has beaten its record

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In 2012 the Australian market has beaten its record
 

- The Australian market (VP and LUV sales on Australian soil) broke its record in 2012, approaching the threshold of 900,000 units (against 800,000 in 2011 and 790,000 in 2005).


- Affected only slightly by the 2008-2209 financial crisis (the market having lost only 100,000 units in two years), the Australian market started to grow again from 2010 onwards to finally set a record.


- By carmaker, the Toyota Group (also a producer in Australia) is the leader in 2012 with a 19% market share. The Hyundai-Kia group, which has made significant progress over the past five years, has made second place with 13% market share.


- The GM (via the brand Holden) and Ford groups have lost much influence, with respectively 11% and 7% of the market. Together they have done less well than Toyota in 2012.


- Japanese carmakers have a strong presence in Australia, since they account for more than half of the market (52%) in 2012.


13-15-7

 

The 2012 production levels of the NAFTA region have decreased back to the 2006 levels

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The 2012 production levels of the NAFTA region have decreased back to the 2006 levels
 

- NAFTA (USA-Canada-Mexico) PC + LUV 2012 production have reduced back to the 2006 levels, ie. 16 million units, following the collapse caused by the 2008 and 2009 financial crisis . However, the distribution by country and by groups has changed between 2006 and 2012.


- Breakdown by country: 

§The U.S. produced 65% of the NAFTA production in 2012 against 72% in 2006.

§Mexico produces 19% of the NAFTA production in 2012 against 12% in 2006.

§Canada produced 16% of the NAFTA production in 2012 against 16% in 2006.


- The 7% lost by the USA have been collected by Mexico. Canada's production has remained stable.


- Breakdown by group : 

§GM, Ford and Fiat-Chrysler produced 53% of the NAFTA production in 2012 against 64% in 2006.

§Japanese groups (including Nissan) generated 32% of the NAFTA production in 2012 against 28% in 2006.

§Koreans (Hyundai-Kia) produced 5% of the NAFTA production in 2012 against 2% in 2006.

§Finally, the Germans produced 8% of the NAFTA production in 2012 against 4% in 2006.

§The 11% lost by GM, Ford and Fiat-Chrysler were collected by Japanese groups (4%), German groups (4%)and Korean groups (3%).

13-15-5

 

The Australian production has dropped by half since 2004

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The Australian production has dropped by half since 2004
 
- The Australian car production has dropped by half since between 2004 and 2012 (from 400 000 units per year to 200 000 units in 2012), while over the same period, the Australian market had increased by 20% (from 750 000 units in 2004 to 900 000 units in 2012).

- The Australian market importations are growing rapidly, mainly from Japan, China, Korea, and Thailand, but also from Europe and South Africa. From 350 000 units in 2004, their imports rose to 700,000 in 2012, doubling their volume size in eight years.

- Two reasons explain this trend: 
1.Carmakers deem unprofitable assembling vehicles on Australian soil (too costly). There are only three carmakers left (GM, Ford, Toyota), Mitsubishi stopped it's production in 2008.
2.The range of vehicles produced locally is too small in relation to the demand of the Australian market.

- Given these two reasons, the Australian production can only decline over the next few years and Australia could eventually become a country without any automobile industry.

13-15-8

 

30% of Japanese vehicles sold in the U.S. are imported from Japan

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30% of Japanese vehicles sold in the U.S. are imported from Japan
 
- With the constant increase in sales of Japanese carmakers in the U.S. over the past twenty years, the production of the latter is more and more located on American soil. And the majority of Japanese models sold in the U.S. are manufactured locally, such as the Toyota Camry and Corolla, the Civic or Honda Accord and the Nissan Altima.
 
- However, the share of imports from Japan has remained more or less stable with 5.6 million vehicles (PC + LCV) sold in the U.S. in 2012, 30% were imported from Japan (1.7 million units).
 
- This consistency is due to new production capacities introduced on a regular basis by the Japanese, but who do not follow the growing demand of the U.S. market.
 
- The exchange rate between the dollar and the yen (detrimental to the Japanese currency) forces the Japanese to accelerate the decrease in exports from Japan, and to increase their production capacity in the NAFTA region (USA-Canada-Mexico) .

- The task will last a long time, the NAFTA region being by far the largest export area of Japan (39% of total exports), followed by Europe (18% of exports) and Asia (12% of exports).

13-15-6

 

  1. The Smart Fortwo has succeeded in establishing itself as a “trendy” city car
  2. The South African market has not yet found back its 2005-2006 levels
  3. The Czech and Slovak markets have resisted well to the 2008-2009 crisis
  4. In China, DS is a completely different brand from Citroën
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