The three Baltic States have lost 50% of their market volume since 2007
 
The automobile market in the three Baltic countries (Estonia, Latvia, Lithuania), that we combine for historical reasons, is one of the smallest European markets.
 
The entrance of these countries into the European Union,leading to the end of trade barriers and the provision of subsidies for infrastructure improvements have allowed the market to double in volume between 2004 and 2007 (from 40 000 units to 84,000 units).
 
The 2008 financial crisis caused the market to collapse, reaching in 2009 a sales volume of 20,000 units. The market then rose back to early 2000 levels (40 000 units in 2012).
 
The Baltic market has therefor returned to its natural level, located around 40 000 units. The entry into the European Union and the financial crisis have thus had only an accelerating effect on the market.
 
In the first three months of 2013, however, this market is up by 4% (compared to the first three months of 2012), continuing in its 2010 progression.

Per carmakers, the VW group is ahead of its competitors. Followed by Toyota, Renault-Nissan and the Hyundai-Kia groups.

 

13-17-7

 

Ford is relaunching the Escort on the Chinese market
 

Ford is reusing the name Escort lost a dozen years to name a new midsize sedan, lying between the Fiesta and the Focus. For now, this model is intended only for the Chinese market, that has a high demand for sedans with boots.

 

Ford thus unveiled at Shanghai a concept car sedan with a boot that bears the name Escort (whose origins go back to 1968 and named a sedan with a boot). The new Escort borrows its chassis from the Focus, that had driven the Escort out of Europe in the early 2000s.

 

This small Ford Mondeowill be competing with the Volkswagen Bora and Lavida, two very common models in China, and the Japanese and Korean models of the same segment.


Since 2009 Ford has a high increase in sales on the Chinese market, the Focus has become one of the most sold cars in this market (300 000 units in 2012, three-quarters of Ford's sales).


13-17-4

 

The New Zealand market has increased by 19.1% in 2012 (over 2011)
 

 - The New Zealand market (PC + LCV) has grown by 19.1% in 2012 (over 2011) to 100,794 units (against 84,630 units in 2011). This is only the third time in twenty years that this market exceeds 100,000 units.

- Toyota still remains the largest carmaker in New Zealand (for the 25th consecutive year), with a total sales volume of 21,620 units (+23.3%), including 14,992 passenger cars (+27.1%) and 6628 light commercial vehicles (15.5%), representing a market share of 21.5%. The most sold model in New Zealand is the Toyota Corolla, that summed up 5,324 sales (5.3% market share),  ahead of the Toyota Hilux pickup (4182 sales, 4.1% market share ).

- With the exception of Geely, Chinese brands have increased their sales in this market in 2012. Sales of Great Wall vehicles have increased by 86% last year to 999 units. Chery share's had increased by 32%, with 227 units. Overall, Chinese brands accounted for 1266 sales (1.2% market share).

- Let us recall that New Zealand, with a population approaching 4.5 million residents, closed its vehicle assembly plants in 1990, and has since been mainly importing vehicles from Australia, Japan, Thailand and Korea.

 

13-17-2

 

The Ukrainian market has lost 60% of its volume since 2008
 
- After bursting  sales between 2006 and 2008, the Ukrainian car market has fallen back in 2011 and 2012 to 2006 levels. It was in 2008 that the market reached a peak in sales (600,000 units), followed by the financial crisis, the market collapsed, to 162,000 units in 2009 and 163,000 units in 2010, before a small increase to 238,000 units in 2012.

- Compared to 2008, the Ukrainian market has lost 60% of its sales in four years.

- In the first two months of 2013, the market is still down by 15% (compared to the first two months of 2012) and could by the end of the year be around 200,000 units.

- By carmaker, the Hyundai-Kia group is ahead of the Volkswagen and the Renault-Nissan group. The Korean company is rarely in first position in Europe. The local AutoZAZ group is in fourth place, ahead of Toyota and GM.

- Chinese carmakers Geely and Chery are well positioned as they occupied 6.6% of the Ukrainian market in 2012, one of the best scores they achieve in Europe. Let us recall that Russian carmakers occupied less than 3% of the market in 2012.

- The ten best-selling cars in Ukraine in 2012 were the Skoda Octavia (7924 units), the Lada Samara (7378 units), the Hyundai Accent (6988 units), the ZAZ Sens (6837 units), the Renault Logan (5 795 units), the Kia Rio (5624 units), the VW Polo (5373 units), the ZAZ Lanos (5185 units), the Geely CK (4949 units) and the LadaPriora (4267 units).

13-17-5

 

The Nissan Altima is the car the most in the U.S. in March 2013
 
The Toyota Camry and Honda Accord are the two cars the most sold in the U.S. since 1997. These models are classified as mid-sized segments in this market ( European E segment ). Their Ford and Chevrolet competitors are called Fusion and Malibu.

In recent years, the competing car from the Nissan brand, the Altima, has been growing without interruption in term of sales to finally come close the Toyota Camry and Honda Accord sales,  market leaders for nearly fifteen years.

In March 2013, the Nissan Altima sales (37,763 units) have exceeded those of the Toyota Camry (37,663 units) and the Honda Accord (36,504 units) for the first time. If this trend continues, the Altima could become the most sold car in the U.S. in 2013.

Moreover, this model is more recent than the Camry and Accord that are at the end of their cycle. According to the carmaker, the Altima would have benefited  from the 2011 production problems Toyota and Honda were having, very much affected by the Japanese tsunami. Indeed, some of the Toyota Carmy and the some of the Honda Accord potential customers would have preferred to acquire a Nissan Altima, rather than waiting several months for  the delivery of the car they planned to buy initially, this phenomena would have accelerated the growth.

13-17-3

 

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