BMW and Mercedes each sold 2.5 million vehicles in 2023
- Details
BMW and Mercedes each sold 2.5 million vehicles in 2023
- The BMW group (BMW, Mini, Rolls-Royce) sold 2,555,341 vehicles worldwide in 2023 (i.e. +6.5% compared to 2022). This volume is broken down into 2,253,835 BMW branded vehicles (+7.3%), 295,474 Mini vehicles (+0.9%) and 6,032 Rolls-Royce vehicles which broke its sales record. Sales of battery electric vehicles (BEV) reached 376,183 units last year. This volume represents 15% of the carmaker's total sales, which is counting on a proportion of 20% in 2024 and 25% in 2025. Today, the product range of BEVs is made of 15 different models.
- By geographic region, the BMW group sold 943,000 vehicles in Europe in 2023 (+7.5%), 825,000 in China (+4.2%) and 396,000 in the United States (+9.4%). BMW's growth remains lower than the global market in 2023 (+12.9%).
- The Mercedes group (Mercedes, Smart) for its part sold 2,491,600 vehicles worldwide in 2023 (i.e. +1.5% compared to 2022) including 2,043,800 passenger cars (+0%) and 447,800 light utility vehicles (+8%). Sales of battery electric vehicles (BEV) reached 240,600 units last year, or 10% of the carmaker's total sales, a proportion lower than the BMW group. However, the product range of BEVs from the Stuttgart carmaker is also made of 15 different models as for BMW group. Mercedes reports that the Maybach versions (competitors of Rolls-Royce) saw their sales increase by 19% last year. By geographic region, the Mercedes group sold 939,000 vehicles in Europe in 2023 (+7.3%), 771,000 in China (-2.0%) and 373,000 in the United States (+1.0%). Mercedes' growth remains well below the global market in 2023.
Renault + Dacia in 2023 = Renault in 2005
- Details
Renault + Dacia in 2023 = Renault in 2005
- It was in 1999 that Renault bought the Romanian company Dacia (created in 1966), to make it a subsidiary producing low price cars based on simpler design and more basic equipment, a formula which gradually evolved towards vehicles being closer and closer to the latest generation of Renault models. It was in 2005 that Renault management decided to market Dacia models throughout Europe. First it was the Dacia Logan, then appeared the Sandero hatchback derivative of the Logan, then the Duster SUV and the Lodgy minivan. If the Lodgy was not a hit on the European market, the Sandero and Duster enjoyed great success throughout Europe, with the Sandero becoming one of the three best-selling models in Europe in the early 2020s.
- In terms of market share, has the Dacia brand contributed a lot to the Renault, meaning, have Dacia's sales added to those of Renault or has Dacia cannibalise the Renault customer base? The analysis of the market share in France and Europe shows that the market share of the Renault + Dacia group remained stable between 2005 and 2023, and therefore that the Dacia brand has taken part of the Renault customer base. Renault's market share has fallen significantly in France and Europe while Dacia has increased significantly, with the two market shares tending to converge.
- However, this assessment must be qualified because the decline in Renault's market share in France and Europe can also be explained by the fall in sales of its C (Megane) and D (Laguna, Talisman) segment sedans, and by the sales drop of its C (Scenic) and D (Espace) segment MPVs, models that do not compete with Dacia.
The Volkswagen group sold 9.24 million vehicles in 2023
- Details
The Volkswagen group sold 9.24 million vehicles in 2023
- The Volkswagen group (Volkswagen, Audi, Skoda, Seat, Cupra, Porsche, Bentley, Lamborghini) sold 9.24 million vehicles worldwide in 2023, representing an increase of 11.3% compared to 2022. The share of battery electric vehicles (BEV) in its deliveries did not exceed 8.3% (771,000 units), which says a lot about the road ahead if the carmaker wants to become 100% electric in 2030 or even 2035. Compared to 2022, however, BEV sales increased by 34.7%.
- It is above all the rebound in the European market (3,775,000 sales, +19.7%) and the US market (993,000 sales, +17.9%) which has enabled the Volkswagen group to have a good momentum, while in China, its sales remained stable (3,236,000 sales, +1.6%) in a market at +10.6%. South America, for its part, represented 518,000 sales (+9.4%).
- The Volkswagen group sold 472,000 BEVs in Europe last year, but only 192,000 in China, the most electrified market in the world. In this market, the German carmaker is well behind BYD and Tesla.
- By brand, Volkswagen sold 4.87 million vehicles worldwide in 2023 (+6.7%) including 394,000 BEVs, Audi sold 1.9 million (+17.4%) including 178,000 BEVs. Skoda sold 867,000 vehicles (+18.5%) including 82,000 BEVs and Seat-Cupra 519,000 (+34.6%) including 45,000 BEVs, a strong increase thanks to the new Cupra brand. Porsche, for its part, delivered 320,000 vehicles (+3.3%), which constitutes a new record for the brand, while the luxury brands Bentley and Lamborghini did not exceed 23,700 sales, down 3%. Globally, the Volkswagen group remains in second place behind the Toyota group and ahead of Hyundai-Kia.
The Renault group sold 2.24 million vehicles in 2023
- Details
The Renault group sold 2.24 million vehicles in 2023
- The Renault group sold 2,235,345 vehicles worldwide in 2023 (+9% compared to 2022), after four consecutive years of decline. This sales volume is broken down into 1,548,748 Renault brand vehicles (+9.4% compared to 2022) and 658,321 Dacia brand vehicles (+14.7% compared to 2022). The carmaker adds to these volumes 21,980 Renault Korea (-57%), 4,328 Alpine (+22%) and 1,968 Eveasy (-72%) which is a JV with the Chinese Jiangyin (JV Jinbei-Huasong) which is highly threatened.
- Since 2022, the Lada brand is no longer owned by Renault and production in Iran has been stopped. As a result, the Renault group has (re)become a medium-sized carmaker, more modest than the BYD, Suzuki, Mercedes or BMW groups. After four consecutive years of decline (from 2019 to 2022), the Renault group's global sales return to growth in 2023, but compared to the 3,884,295 vehicles sold in 2018, the drop in volumes still reaches 42.4% compared to this year.
- Of the 1,548,748 vehicles sold by the Renault brand in 2023, 75% were passenger cars (1,156,895 units) up 6.3% compared to 2022 and 25% were light utility vehicles (391,853 units) up 19.9% compared to 2022.
- Sales of battery electric vehicles (BEV) reached 146,500 units (6.5% of the total) including 84,700 Renaults and 61,800 Dacias.
- Europe (EU + UK + EFTA) represents 69% of the Renault group's sales in 2023 (sales up 19.3%), with France as the leading country (25% of global sales) followed by Italy, Turkey, Germany and Spain. In order to progress globally, Renault plans to launch eight new models in 2024 and 2025, including the 100% electric R4 and R5 which should succeed the Renault Zoé. For its part, Dacia will launch next year the Duster III and Bigster, both with thermal and hybrid engines, and the 100% electric Spring II which will be relocated to Europe and no longer manufactured in China.
Global market grew by 12.9% in 2023 compared to 2022
- Details
Global market grew by 12.9% in 2023 compared to 2022
- According to Inovev, the global automobile market increased by 12.9% in 2023 compared to 2022. This revival of the global market last year is, however, a modest catch-up from the period 2020-2022 which had seen sales of new vehicles collapse, for several successive and additional reasons, such as the COVID crisis (2020), the semiconductor crisis (2021 and 2022) and the supply chain crisis (2022). These three years resulted in the loss of between 30 million and 40 million vehicles in total, but the catch-up in 2023 only offset a small part of this volume, i.e. 10 million vehicles, returning to a level reached in 2019 but which was already lower than those of the years 2016-2017-2018. The volume of new vehicle registrations barely exceeds 82 million units in 2023, compared to 84 million in 2016, 86 million in 2017 and 86 million in 2018.
- The most dynamic countries in 2023 were Turkey (+56.0% due to anticipations of purchases before an increase in tariffs and taxes in 2024), Russia (+36.3% after a collapse of 58 .8% in 2022) and Mexico (+25.4%) but their relatively low overall volume has not really influenced global growth.
- It is mainly China (+12%), the United States (+12.1%) and Europe 29 countries (+13.7%) which – due to their large volume – have influenced the global growth, with these three regions representing 70% of global passenger cars and light commercial vehicles sales.
- According to Inovev, the recovery of the global automobile market is expected to continue in 2024, with a volume of approximately 84 million units.
Inovev platforms >