The Toyota Yaris Cross remains the most produced car in France in 2023
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The Toyota Yaris Cross remains the most produced car in France in 2023
- Toyota has an assembly plant in the north of France, built in 1999. This factory located in Onnaing, which takes the name Toyota Motor Manufacturing France, has started producing the Yaris (B segment sedan) first generation in 2001. Today, we are in the fourth generation of the Yaris, but most of it is produced now in the Czech factory of Kolin, where the Aygo X is also produced. The end of the Peugeot 108 and Citroën C1 (which were clones of the Toyota Aygo) freed up capacities in Kolin and made the transfer of the Yaris possible. The Onnaing factory not having sufficient production capacity to fully produce the Yaris and the Yaris Cross at the same time, the new one being a SUV-type car launched in 2021 and derived from the fourth generation of Yaris.
- A third car has arrived on the assembly lines of the Onnaing factory, it is the Mazda 2 which is a rebranded fourth generation Toyota Yaris.
- In total, the Toyota Onnaing factory produced 273,788 vehicles in 2023, a new production record, the previous dating back to 2007 with 262,243 vehicles. This volume is broken down in 200,025 Yaris Cross – which therefore remains by far the most produced car in France of all brands in 2023 – and 73,763 Toyota Yaris/Mazda 2.
- Note that 91.4% of cars produced in Onnaing in 2023 are equipped with full hybrid engines (FHEV), a proportion that has been constantly increasing for around ten years. For the Yaris Cross, 95% are FHEVs.
French brands only represents 39% of the French market in 2023
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French brands only represents 39% of the French market in 2023
- French brands have been declining on the French market for more than 40 years. But the decline of national brands in their domestic market is a phenomenon that we observe in all European countries as well as in North America. The only countries where we do not observe this phenomenon are Japan, South Korea and especially China where Chinese national brands have for several years been making strong progress in terms of market share, reaching the point of representing 55% of the Chinese PC market in 2023 compared to 50% in 2022, 45% in 2021 and 40% in 2020.
- Concerning the French market, several factors have worked against French brands. The first factor dates from the creation of the Common Market at the end of the 1950s which opened the borders and allowed the first massive imports of foreign cars. The second factor was the disappearance of two major French brands (Panhard in 1967 and Simca-Talbot in 1987) and the arrival on the European market of Japanese, then Korean, then finally Chinese brands. Finally, the arrival of the Dacia brand (a subsidiary of Renault) in the 2000s took a good share of Renault's customers. For example, in 2023, Dacia sales represent 56% of Renault sales in France in terms of passenger cars, compared to 55% in 2022 and 46% in 2021.
- It is interesting to note that the share of French brands decreased from 96% in 1960 to 78% in 1970, 77% in 1980, 61% in 1990, 59% in 2000, 54% in 2010, 49% in 2020, 41 % in 2022 and 39% in 2023. If we include Dacia, the share of French brands decreased from 59% in 2010 to 55% in 2020, 50% in 2022 and 48% in 2023. However, it should be mentioned that French brands grew strongly in other European markets, thus offsetting their decline in their domestic market.
Swedish market is stable in 2023
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Swedish market is stable in 2023
- The Swedish automobile market (passenger cars) remained stable in 2023, with a volume not exceeding 289,665 units compared to 288,004 in 2022 and 300,983 in 2021. Compared to previous years (2015-2020), the market Swedish is on an middle trend because we are far from volumes above 350,000 units as during this period. We are rather talking about the volumes reached between 2005 and 2013, if we ignore the years 2008-2009 which were marked by the economic crisis started in North America in August 2008.
- The Swedish automobile market, which today represents a tenth of the German market, is characterized by several very specific differences compared to other European countries:
1. It is one of the only European markets where the Volvo brand (owned by the Chinese Geely since 2010) is one of the most widely distributed carmakers, which is logical since Sweden is Volvo's country of origin.
2. It is one of the rare European countries which has a very strong presence of electric cars (38% of the market compared to 16% in the European market) and Chinese cars (6% of the market compared to 2.7% in the European market).
- It is also the second country behind Norway in terms of electric cars (85% of the market in 2023).
- Despite the strong presence of Volvo (14% market share), it is the Volkswagen group which remains the leader in the Swedish market in 2023 (with 26% market share), thanks to its five major brands. Tesla already represents 7% of the Swedish market.
The US market increases by 12.2% in 2023 compared to 2022
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The US market increases by 12.2% in 2023 compared to 2022
- The US automobile market (passenger cars + pick-ups) experienced a revival in 2023, with an increase of 12.2% compared to 2022, with a volume of 15.6 million vehicles, which is a high level compared to the last twenty years. However, the US market has exceeded the level of 16 million vehicles registered fifteen times, notably between 1999 and 2007, and between 2014 and 2019. It is also interesting to point out that the US market had exceeded 17 million units in 2017, 2018 and 2019.
- The sales volume of the Big Three (GM, Ford, Chrysler) declined significantly between 1999 and 2009 – several brands were also eliminated during this period, such as Plymouth, Oldsmobile, Pontiac or Mercury – falling from 12 million sales in 1999 to 5 million in 2009, representing a drop of 58%.
- Between 2010 and 2015, the volume of the Big Three gradually increased from 5 million to 8 million vehicles sold. And again, this volume was gradually reduced to 6 million units in 2023. The market share of the Big Three therefore only represents 40% of the US market in 2023 compared to 45% in 2010, 60% in 2005 and 70% in 2000.
- This loss of influence of the Big Three was mainly for the benefit of Japanese and Korean carmakers. Japanese carmakers now capture 35% of the US market and Korean carmakers 11%. The remaining 14% is occupied by European carmakers (especially German) with 10% of the US market and Tesla with 4% of the US market.
UK market grows by 17.9% in 2023 compared to 2022
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UK market grows by 17.9% in 2023 compared to 2022
- The British automobile market (passenger cars) experienced a clear recovery in 2023, of around 17.9% compared to 2022, with a volume of 1,903,054 units compared to 1,614,063 in 2022, 1,647,181 in 2021 and 1,631,064 in 2020. However, this volume of new cars registered is still very far from the volumes recorded between 2015 and 2019, which were well above 2 million units.
- The British automobile market, after having declined significantly between 2016 and 2020 due in particular to Brexit (losing almost a million vehicles in 2020 compared to 2016), did not continue to decline after this date, but stabilized before reversing the trend in 2023 (thus recovering a third of the volume lost between 2016 and 2020).
- The ranking by carmaker shows that the Volkswagen group is well ahead of all its competitors in 2023, with 24% market share, with its various brands (Volkswagen, Audi , Skoda, Seat, Porsche). The Stellantis group takes the second place behind Volkswagen, with 12% market share. The Korean Hyundai-Kia is performing well with 10% of the market. The BMW group benefits from its British brand Mini to achieve a market share of 8%. Ford, former leader of this market, now only occupies 8% of the market, due to a product policy which has ended the Fiesta, Focus and Mondeo sedans as well as the B-Max, C-Max, S-Max and Galaxy MPVs.
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