The global automotive market declined by 0.3% in 2018
The global automotive market (passenger cars + light commercial vehicles) fell by 0.3% in 2018 to 92.9 million units from 93.2 million units in 2017. This is the first time since 2009 that the global automotive market has declined.

It turned negative from September 2018 onwards, when the Chinese market (the world's largest automotive market), fell by more than 10% between September and December, while the European market (the world's second largest automotive market), fell at the same time, largely due to the not always well prepared upgrading of newly marketed models to WLTP standards.

In addition, other markets, such as Canada, Mexico, Argentina, Turkey, Australia, South Africa and countries in the Middle East, including Iran, also experienced a sales decline in the fourth quarter.

The global automotive market therefore fell by 5% to 10% between September and December, and 2019 looks difficult, as the United States is expected to experience an automotive market decline this year.

This trend is part of a slowdown in global growth, which can be explained in particular by the trade war between China and the United States, the new economic sanctions against Iran, but also by localized debt crises. Only India, Brazil and Russia are still making progress.


    
 

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The distribution of sales in Europe in 2018 by manufacturer and model
The European 29 countries automotive market PC registrations were almost stable in number in 2018, although the first eight months recorded positive figures and the last four months negative figures. In this context, which manufacturers managed to increase their sales in 2018?

The Toyota group‘s sales increased the most (+5.9%), thanks to the success of its SUV CHR, ahead of the Geely group, which grew by 5.5% thanks to the success of the SUV Volvo XC40. The Hyundai-Kia group grew by 4.2% thanks to the success of its Stonic and Kona SUVs. SUVs as a whole have increased from 30% of the European market in 2017 to 35% in 2018.

The Volkswagen and PSA groups remained stable (+0.4% and +0.5% respectively). The other manufacturers are down.

The Ford group recorded a decrease of 3.6%, the Daimler group a decrease of 2.4%, the Fiat-Chrysler group a decrease of 2.2% (-20% for the Lancia brand), the Tata group (Jaguar-Land Rover) a decrease of 1.4%, the Renault-Nissan group a decrease of 1.4% (-13% for the Nissan brand), the BMW group a decrease of 0.9%.

The Volkswagen group remains the European market leader, with a 24.0% market share, ahead of the PSA group (16.0%).

The best-selling model in Europe remains the Volkswagen Golf (3.3% market share), followed by the Renault Clio (2.2%), Volkswagen Polo (2.0%), Ford Fiesta (1.8%), Volkswagen Tiguan (1.7%) and Peugeot 208 (1.6%).


    
 

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Volkswagen Group achieves record sales in 2018
The Volkswagen group (Volkswagen, Audi, Skoda, Seat, Porsche, Bentley, Lamborghini, Bugatti, MAN, Scania) broke its world sales record in 2018, with a volume of 10.83 million vehicles, an increase of 0.9% compared to 2017. The breakdown of the group's top five brands is as follows: 6,244,900 Volkswagen (+0.2%), 1,812,500 Audi (-3.5%), 1,253,700 Skoda (+4.4%), 517,600 Seat (+10.5%) and 256,300 Porsche (+4%).

The Volkswagen group remained the world's leading manufacturer, including heavy goods vehicles ( PC+LCV+HD), while Renault-Nissan remains the world's leading manufacturer of light vehicles (PC+LCV).

The volume achieved by the Volkswagen group in 2018 is in any case a performance because the group has suffered seriously from the upgrading to WLTP standards of the models newly marketed from September onwards. The manufacturer compensated with the launch of new SUVs, such as the VW T-Roc, Seat Arona and Skoda Karoq, which pushed up their growth. In 2019, the VW T-Cross and Skoda Kamiq will be launched.

The Volkswagen group's main markets in 2018 were Europe (40% of its worldwide sales) and China (39%), where the manufacturer’s sales grew (+0.5%) while the Chinese market as a whole fell (-2.8%). The group’s sales increased in Brazil (+30.4%), Russia (+19.8%), the United States (+2%) but declined in Mexico (-15.6%).


    
 

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Inovev forecasts 50,000 new Cadillac XT6 per year
At the Detroit Motor Show, Cadillac presented its new E-segment SUV, the XT6, which completes the manufacturer's SUV line-up, currently comprising the XT4 (C-segment), XT5 (D-segment) and Escalade (Full Size). With a length of 5.05 m (compared to 5.18 m for the Escalade), the new XT6 is clearly inspired by the Audi Q7, BMW X7, Volvo XC90 and Mercedes GLS, which will be its main competitors on the American market.

In 2018, 37,000 Audi Q7s, 32,000 Volvo XC90s and 22,000 Mercedes GLSs were sold in the US market. The BMW X7 had not yet been launched. By way of comparison, the Cadillac Escalade sold 25,000 units.

This is the first time Cadillac has tackled this type of model, as the Escalade is in a completely different category. The new XT6 benefits from a modern multi-link suspension while the Escalade has an archaic rigid rear axle, like pick-ups or trucks. The weight is also reduced, since it does not exceed 2 tons compared to 2.5 tons for the Escalade. Finally, the engine is a 3.6-litre V6 developing  310 hp , with a nine-speed automatic transmission, rather than the” un sober” 6.2-litre V8  426 hp of the Escalade.

The new Cadillac XT6 should be manufactured in the same plant as the XT4 and XT6, i.e. the Spring Hill plant in Tennessee. Inovev  forecasts a volume of 50,000 sales per year of the new XT6.


    
 

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The Korean market (PC+LCV) grew by 1.1% in 2018
The Korean automotive market (PC+LCV) grew by 1.1% in 2018, to 1,813,051 units (compared to 1,793,256 units in 2017), one of the three best figures of the decade for this market. However, with the slowdown in global growth, the sales volume expected in 2019 is likely to be lower.

In 2018, the Korean market consisted of 44.5% sedans and 38.5% SUVs, confirming the decline in the influence of sedans and the strong and growing demand for SUVs, as elsewhere in the world.

Last year, the Hyundai-Kia group launched two successful B-segment SUVs, the Hyundai Kona and Kia Stonic, which are both locally and globally successful. At the end of the year, Hyundai launched the top-of-the-range Palisade SUV, which is mainly intended for the North American market. Imports of foreign vehicles now represent 17% of the Korean market (compared to 14.4% in 2017), whereas in the past it was one of the most reluctant markets for imports. Daimler and BMW are the two largest importers in Korea.

The Hyundai-Kia group remains by far the market leader in Korea, with a market share of 55.9%, ahead of Mahindra (Ssangyong; 6.0%), Renault-Nissan (Samsung; 5.4%), GM Korea (ex-Daewoo; 4.1%), Daimler (3.9%) and BMW (3.3%).  GM Korea has collapsed, losing half its market share in one year, which raises questions about its future.


    
 

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