DS Begins the Complete Renewal of its Product Line with DS 7
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DS Begins the Complete Renewal of its Product Line with DS 7
- The DS brand, PSA Group’s premium market subsidiary unveiled its first SUV produced in Europe, the DS 7 Crossback ,at the 2017 Geneva Motor Show. This D segment vehicle, which is built on the EMP2 platform of the Peugeot 3008 and 5008, will be produced on the French site of Mulhouse (for the European market) and also on the Shenzhen site (for the Asian market), alongside the more compact DS 6 ,marketed in China since 2014.
- The SUV DS 7 Crossback marks the beginning of the complete renewal of the European range of the DS brand. At the end of 2018 ,this model will be followed by the launch of the DS 3 and SUV DS 3 Crossback sedan (production on the French site of Poissy) which will replace the DS 3 launched in 2009. Then at the end of 2019, the brand will launch DS 4 and SUV DS 4 Crossback (production on the French site of Mulhouse) that will replace the DS 4 launched in 2010. In addition, at the beginning of 2019 the brand is expected to launch the DS 9 sedan (production on the French site of Mulhouse or Rennes) , replacing the DS 5 launched in 2011.
- In 2020, the European DS range will be completely renewed and will consist of 3 sedans (DS 3, DS 4 and DS 9) and 3 SUVs (DS 3 Crossback, DS 4 Crossback and DS 7 Crossback). According to Inovev, this renewal of the DS range will increase brand volume from 70,000 units produced in Europe in 2016 to 210,000 units in 2020, thus tripling product volume.
- The renewal of the Chinese DS product range will be reviewed in an upcoming article.
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South Africa Automotive Market (PC+LCV) in 2016
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South Africa Automotive Market (PC+LCV) in 2016
- The South African car market (PC + LCV) is very cyclical. After increasing between 2003 and 2006, it began to decline in 2007, and this decline increased in 2008 and 2009. After increasing between 2010 and 2013, it began to decline in 2014, increasingly so in 2015, and even more so in 2016. Total sales dropped to 550,000 units last year (-11%), compared to 650,000 units in 2013. In fact, this market has never managed to exceed its record level of 2006.
- Most manufacturers saw their sales slump in 2016, except for Mazda, which saw its sales rise. Toyota remains leader in the South African market (117,000 units , -4.9%) ahead of Volkswagen (92,000 units , -11.4%), Ford (74,000 units , -5.9%), Renault- Nissan (60,000 units, -12%), Hyundai-Kia (53,000 units , -8%). These five locally-producing manufacturers account for 74% of the South African market (22% for Toyota, 17% for Volkswagen, 14% for Ford, 11% for Renault-Nissan and 10% for Hyundai-Kia).
- The top ten models on the South African market in 2016 were the Toyota Hilux pick-up (35,000 units), Ford Ranger pick-up (32,000), VW Polo Vivo (29,000), VW Polo(23 000) Toyota Corolla (17 000) Toyota Quantum (15,000), Toyota Etios (13,000), Nissan NP200 pick-up (13,000), Isuzu D-Max pick-up (12,000) and Chevrolet pick-up (12,000). Five pickups are therefore in the top 10 sales. The other five models are mainly B and C segment sedans.
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Argentine Automotive Market (PC+LCV) in 2016
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Argentine Automotive Market (PC+LCV) in 2016
- The Argentine automotive market (PC + LCV) is on the rise again in 2016 (+ 7%), after falling in 2014 and 2015. The Argentine market reached almost 675,000 sales in 2016, compared with 630,000 in 2015. This level remains well below that of 2013, which peaked at 940,000 units.
- Most major manufacturers saw their sales increase in 2016, with notable exceptions such as Volkswagen. Volkswagen, however remains market leader (110 00 units – 4.7%) outdistancing Renault-Nissan (104 000 units , +34,8%), GM-Chevrolet (97,000 units , + 19.7% ), Ford (88,000 units + 1.9%), PSA (84,000 units + 34.8%), FCA (76,000 units , + 11.8%) and Toyota (74,000 units , + 18.8%). These seven manufacturers account for 94% of the Argentine market. The other manufacturers are far behind, like Daimler (12,000 units + 2.6%) or Honda (10,000 units , + 85.6%).
- The top ten models in 2016 were the Toyota Hilux pick-up (31,000 units), Fiat Palio (27,000), VW Gol (26,000), Renault Clio (24,000), Toyota Etios (23,000) Chevrolet Classic (22 ,000) Ford Focus (21,000), Peugeot 208 (19,000) Ford Fiesta (18,000), and VW Amarok pick-up (17,000) ie essentially segment B sedans and pick-ups.
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PSA has acquired General Motors ‘ European Subsidiaries'
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PSA has acquired General Motors ‘ European Subsidiaries'
- PSA group has finalised the acquisition of GM's European subsidiaries (Opel, Vauxhall). The PSA group will move from a volume of 3.15 million vehicles sold worldwide in 2016 to 4.3 million in 2017, while remaining the 9th largest world manufacturer, just behind Fiat-Chrysler and Honda. The GM group , on the other hand will lose one place globally, in 2017 moving from 3rd to 4th place.
- The table on the next page describes the current and future platforms of the Opel range, model by model. The objective of PSA is to build 100% of the Opel-Vauxhall range on PSA platforms , transitioning as each Opel model is renewed :
• 2017: Crossland moves to PSA's PF1 platform.
• 2018: the Combo will move to PSA's PF2 platform, the Grandland will move to PSA's EMP2 platform.
• 2019: the Corsa will move to PSA's CMP1 platform, the Zafira will move to PSA's EMP2 platform.
• 2020: the Mokka will move to PSA’s CMP1 platform.
• 2021: Astra will move to PSA's EMP2 platform.
• 2023: The Insignia will move to PSA's EMP2 platform.
• 2024: the LCVs Vivaro and Movano will move to PSA’s EMP2 platform.
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Turkey Automotive Market (PC+LCV) in 2016
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Turkey Automotive Market (PC+LCV) in 2016
- The Turkish car market (PC + LCV) remained at the same level in 2016 as in 2015. Sales in Turkey were slightly lower than one million units (984,000 units in 2016 vs 968,000 units in 2015). According to Inovev, the Turkish market should fall by nearly 5% in 2017 to 940 000 units.
- Many manufacturers saw their sales increase in this market between 2015 and 2016, with notable exceptions for Ford, FCA, PSA and BMW. Volkswagen Group remains in the lead (207,000 units + 3.8%), despite the fact that it does not manufacture any vehicles in Turkey, unlike the following four manufacturers: Renault-Nissan (201,000 units , + 6.8%) Ford (110 000 units , -7.6%), FCA (109,000 units -4.3%) and Hyundai-Kia (71,000 units + 0.7%). These five manufacturers account for 70% of the Turkish market (21% for Volkswagen, 20% for Renault-Nissan, 11% for Ford, 11% for FCA and 7% for Hyundai-Kia).
- The top ten models on the Turkish market in 2016 were Fiat Tipo (38,000 units), Toyota Corolla (33,000), Opel Astra (32,000), Renault Clio (31,000), Ford Transit Courier(30, 000) , VW Passat (29,000), VW Polo (28,000), Ford Transit (27,000), Fiat Doblo (26,000) and Renault Symbol (25,000). Tipo, Clio, Transit Courier, Transit, Doblo and Symbol are manufactured in Turkey. Imports account for more than 68% of the Turkish market.
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