Overview of the Chinese market in 2015
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Overview of the Chinese market in 2015
- The Chinese automotive market experienced in 2015 a growth of 4.3% while it was down for five straight months, between April and August. It is the tax cuts on small cars that helped revive the market from September. This is a new record that has been achieved by the Chinese market, with nearly 25 million units (24.5 million to be exact), but the market growth observed in 2015 is the lowest in three years. The next few years should confirm the slowdown.
- This more moderate growth recorded in 2015 coincides with a country's economic growth that is now lower than before, to the point that some analysts even speak of a "Chinese crisis".
- By brand, Volkswagen (12.6% market share, -1.6%) remains the leader of the Chinese market, far ahead of Wuling (6.1% market share, -7.8%), Changan (5.3% market share , + 14.4%), Hyundai (5.0% market share, -5.1%), Nissan (4.9% market share, up 6.1%), Buick (4.9% market + 12.9%), Toyota (4.8% market share, +5.6%), Honda (4.7% market share, + 23.1%), Ford (4.1% of the market, +8, 6%) and Great Wall (3.6% market share, + 23.0%). Among the ten best-selling brands, only Volkswagen, Hyundai and Wuling are down compared to 2014. The largest increases were recorded for Honda , Great Wall, Changan and Buick.
- The ten best-selling models in 2015 are: WulingHongguang (655 531 units), VW Lavida (379 069), Great Wall Haval H6 (373 229), Nissan Sylphy (334 087), Baojun 730 (321 069) , Toyota Corolla (300 641), Hyundai Elantra (280 339), VW Sagitar (279 892), VW Jetta (274 932), Buick Excelle GT (269 703). Volkswagen ranked three models in the top 10.
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Renault begins the production of vehicles in China
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Renault begins the production of vehicles in China
- The Renault-Nissan group is present in China since 2000 through the Nissan brand that produced and sold more than one million vehicles in China in 2015. Renault sold 15 000 models in 2015, all importedfrom the Renault-Samsung plant in Korea. The year 2016 marks a change insofar as the Renault brand becomes in turn a producer in China: it has just started manufacturing the Qajar in its new plant in Wuhan, built in partnership with the local assembler Dongfeng. This plant has a capacity of 150 000 vehicles per year, which will be doubled in the medium term, if the success of the brand is confirmed on an already crowded market which already is showing signs of weakness.
- For now, the current capacity of 150 000 units per year will be used to manufacture the Qajar(SUV from segment C ) and the future Koléos (SUV from segment D) which should start in the Wuhan plant in the second half of 2016.
- Renault invests in China to produce two mid-range SUV, a growing category in the country. The next stage will be achieved by making two electric sedans, one derived from the Fluence ZE (C segment), the other in a lower category (segment A or B) and will be expected to be the first electric model at a low price from non-Chinese origin. With these four models, the Renault brand should reach 1% of the market in 2020, 300 000 sales out of a total of 30 million units.
- For comparison, the Peugeot brand sold 407 000 vehicles in China in 2015 (1.9% market share) and Citroën sold 323 000 vehicles (1.5% market share). With 1 036 000 vehicles sold, the Nissan brand occupies 4.9% of the Chinese market. With 2 066 000 vehicles sold, Volkswagen holds 12.6% of the Chinese market.
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Overview of the Canadian market in 2015
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Overview of the Canadian market in 2015
- The Canadian automotive market grew by 2.7% in 2015, reaching a volume of 1.90 million vehicles (1.18 million LCV and 0.72 million PC). With this volume approaching 2 million vehicles, the Canadian market has reached a new high, although the country's production volume is shrinking every year, which means that Canada must rely more and more imports, mainly from the United States and Mexico where production volume tends to progress.
- Canada is also the market in the NAFTA region, which increased the least in 2015, seeing as the US market grew by 5.7% and the Mexican market by 19.5%.
- By manufacturer, the FCA group (15.4% of the market, + 1.1%) continues to lead the Canadian market (thanks to the Chrysler branch), ahead of the Ford group (14.5% market share, -4.8% ). Followed by the GM group (13.9% market share, + 5.4%), Toyota (11.0% of the market, + 4.1%), Hyundai-Kia (10.7% market share, -2.2 %), Honda (9.4% of the market, + 2.9%), Renault-Nissan (6.9% market share, +12.6%), Volkswagen (5.5% market share, 8.8 %), Mazda (3.8% market share, -0.5%) and Subaru (2.5% market share, 10.9%). The largest increases go to the Renault-Nissan and the Volkswagen groups. Groups Hyundai-Kia, Mazda and Ford saw sales decline.
- The ten best selling models in the Canadian market in 2015 are: Ford F-Series (115 148 units), Dodge Ram (89 371), Honda Civic (64 950), GMC Sierra (53 727), Ford Escape (47 726), Hyundai Elantra (47 722), Toyota Corolla (47 198), Dodge Caravan (46 927), Chevrolet Silverado (46 407), Toyota RAV4 (42 246).
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Reduction of production overcapacity in Europe in 2015
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Reduction of production overcapacity in Europe in 2015
- With the progress of the European car market (29 countries) in 2015 of 9.4% (PC + LCV), European plants have seen their utilization rates increase sharply last year. This utilization rate reached 81%, down from 74% in 2014 and 68% in 2013. It is thus closer to the rates achieved before the crisis of 2008-2009, including that of 2007 which was of 85% .
- By country, Germany that holds the best utilization of its plants (91%), ahead of Great Britain (90%) and Belgium (87%) which closed several of its plants. The countries that saw their rates rise sharply are Belgium (through the elimination of existing capacities: Genk), Slovenia (arrival of the new Renault Twingo and Smart Forfour), Sweden (thanks to the elimination of existing capacities: Trollhättan plant), Italy (arrival of the Jeep Renegade and Fiat 500X) and Spain (arrival of the Opel Mokka and Ford Mondeo, Galaxy, S-Max).
- By manufacturer, Tata Motors (Jaguar / Land Rover) holds the best utilization of its plants (101%). To increase its capacity, the manufacturer, which benefited from the success of its SUV and its new Jaguar XE, will build a factory in Slovakia. The BMW Group (93% utilization rate) rents the Nedcar plant in the Netherlands to increase capacity (production of the Mini). Followed by Hyundai-Kia, Daimler, Volkswagen, Geely, Renault-Nissan who benefit from the success of their SUV (Hyundai Tucson, Kia Sportage, Mercedes GLC, VW Tiguan, Volvo XC90, Nissan Qashqai, Renault Qajar). The Carmakers who saw their rates rise sharply in 2015 are GM and Ford through removing some of their capabilities in Europe (Bochum plants and Genk).
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Renault and PSA return to Iran to produce new models
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Renault and PSA return to Iran to produce new models
- In 2015, Iran produced 1.08 million vehicles, most of which were sold on the local market. Peugeot models (206, 405) remain the most popular models on the Iranian market, even if they are not fitted with original PSA parts . They accounted for 350 000 sales last year, 36% of the market. Renault models (Tondar) accounted for 30 000 sales (3% of the market). SAIPA meanwhile sold 320 000 vehicles (32% of the market) and Iran Khodro 150 000 units (14% of the market). On top, imports, especially from China: reached a little over 100 000 units (11% market share), up sharply compared with previous years.
- Due to the scheduled end of the economic sanctions against Iran, the two French manufacturers have announced their new redeployment strategy in this market:
- From 2017, Peugeot will produce annually 200 000 recent models (208, 301, 2008) with Iran Khodro.
- From 2017, Renault will produce annually 200 000 recent models (Logan, Sandero, Duster, Kwid) with SAIPA.
- These vehicles will be marketed in Iran and will not be exported.
- Negotiations are also underway with Volkswagen, Mercedes and Fiat.
- The Iranian government expects an Iranian car market and a production of 2 million vehicles of all brands in 2020. The latter intends not to reinstall a monopoly of French manufacturers in the Iranian market, as it did in the past, and now expects a market share of 20% for French manufacturers and 20% also for Chinese manufacturers, the rest being shared both between local brands Khodro and SAIPA Iran, and also between German and Korean manufacturers.
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