- The 2015 edition of the Geneva auto show was an opportunity to review the new models announced for the European market for 2015. Beyond the concept cars introduced, it is interesting to analyse which carmakers were present, which segments and bodies have carmakers targeted and especially when these models will be launched.

- First observation, Inovev have selected 25 new products presented in the show while the organisation have announced close to 100 premieres. Of the 25 models that may be marketed, 12 were from European carmakers, 8 from Japanese, 3 from Korean, 1 from an American and 1 from a Chinese.

- Second observation, the most represented segments were segments: C (10 models) followed by B (6 models), E (4 models), D (3 models), A and F (1 model each) in a current European market dominated by segments C and B.

- Third observation, sedans (12 models) and SUV (10 models) are the two bodies largely represented during this show.

- Finally, if the majority of new models (15) are expected for 2015, 10 models should be marketed in 2016.

- In the following analysis, you will find the latest review by brands of new models presented the Geneva Motor Show

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- With nearly 6,05 million of vehicles (PC+UV) in 2014, the German car production came close to its 2011 record  (6,12 million units). Growth year on year compared to 2013 still proves to be humble (+ 2.5%).

- Several factors explain this low growth. Firstly, the German market itself has only experienced a modest growth in 2014 (+ 2.9%), and it is known that the share of local production in total registrations in the German market is still large (over 20 %).

- Furthermore, the growth of the European market in 2014 mostly benefited to Renault-Nissan, Mitsubishi, Mazda, and benefited less to German manufacturers.

- Finally, while German exports to China have continued to increase in 2014 (60 000 units), those shipped towards other emerging markets have declined, especially to Russia (-23 000 units) and Ukraine (- 17 000 units), seeing as their markets collapsed last year.

- Likewise as for France, Germany has for decades, relocated part of its production of high-volume vehicles, for instance the VW Polo are made in Spain, the VW Up in Slovakia, the Audi A1 in Belgium, the Audi Q3 in Spain. GM relocated much of its production abroad a long time ago, and these relocations have grown in recent years. Ford also outsourced a lot before relocating the production of its Fiesta, Focus and C-Max in Germany.

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- Ford is aiming to promote Thailand as a strategic production base in Asia along with China and India. In October 2014, Ford plans to manufacture 180,000 units of Eco Cars annually. Although there is concern over overcapacity due to large-scale investments in Eco Car production, Ford intends to step up automobile launches in Thailand including models in the currently popular SUV segment. Apart from strengthening the local market, the automaker also plans to increase export to other ASEAN countries, Australia, New Zealand and elsewhere in an effort to improve utilisation rate.

- While Ford’s market share in Thailand remained at around 1-3 percent between 2009 and 2013, share rose 0.5 percentage point to 4.4 percent in the first eleven months of 2014 from the same period of 2013 driven by the Eco Sport SUV and Ranger one-top pickup truck, boosting share despite an overall cooling down of the market. Although the automaker's five percent market goal is set for the short to medium term, the planned release of the fully-remodeled Everest in 2015 may enable Ford to realize its goal.

- Ford is currently restructuring its local production structure in an effort to use Thailand as a production hub ofone-ton pickup trucks and small automobiles. Production of the Fiesta was transferred from Auto Alliance Thailand (a joint venture between Ford and Mazda located in Rayong province) to Ford Thailand Manufacturing (FTM) Plant No. 2 in June 2014. FTM's annual production capacity is planned to be increased by 50,000 units prior to the start of Eco Car manufacturing.

Contact us: info@inovev.com 

Contact us: info@inovev.com