PC Global production is expected to reach 90 million units in 2020

PC Global production is expected to reach 90 million units in 2020. Inovev grouped in its calculations PC based on the European car classification and incorporated North American vehicles considered as "light trucks" (minivans SUVs and crossovers), but which are recorded as PC in all other regions of the world. The ranking is thus globally harmonized.


Since 2005, except for two years of global financial crisis in 2008 and 2009 car production has grown steadily between 3% and 6% per year. Nevertheless two catching ups took place, one in 2010 (+23.6%), which followed two years of decline (-2.6% in 2008 and -10.8% in 2009), the other in 2014 (+7.0% provided by Inovev) following a year 2013 marked by a growth two times lower than in 2012.


Inovev nevertheless expects a slowdown in global car production starting from 2015 (+4.3%) which should gradually decline to about 2% per year starting from 2018.


In this context, the automotive industry will continue to move from the West (Europe) to the East (Asia), with China accounting for 25% of world production in 2013 will represent 30% in 2019. Europe (EU) accounted for 20% of world production in 2013 will account for 19% in 2019.


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The production of Europe’s major groups by segment

The analysis of the production breakdown in 2013 by segment of key European automobile groups (Volkswagen, Renault-Nissan, PSA, BMW, Daimler, Geely, Ford, GM, Fiat-Chrysler) leads to several observations.
1. One manufacturer (Volkswagen) offers a number of models ranging from segment A to segment F, with a segment allocation consistent with the request of the European market. This manufacturer currently accounts for 25% of the market.
2. Only BMW has a balanced segmentation with an average allocation of nearly 25% between segments C and E.
3. Five manufacturers (Renault-Nissan, PSA, Ford, GM, Fiat-Chrysler) offer a range of models based on segments A, B, C (entry-level and lower middle range). For Renault-Nissan 52% of its production is exclusive to segments A and B, PSA carries 56% of its production in these same segments, but the record is held by Fiat-Chrysler that allocates 90% of its production to segments A and B.
4. Among the five manufacturers mentioned above, only Ford and GM retain a share greater or equal to 10% for segment D (upper middle range), while they removed their models from segments E and F a long time ago.
5. Other premium manufacturers (Daimler, Volvo) have a strong presence in segments D and E. These represent 51% of European production for Daimler and up to 80% for Volvo.


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Volvo increases the capacity of its Swedish plant of Gothenburg

The manufacturer Volvo Cars (subsidiary of Chinese company Geely) has now two plants, one in Belgium (Ghent) and one in Sweden (Gothenburg). The manufacturer has decided to increase the production capacity of its plant in Gothenburg, from 250 000 to 300 000 vehicles per year.

In 2013, the company produced 161 335 vehicles (V60, V70, XC70, S80, XC90), against 180 802 in 2012, which represents only a 65% utilization rate, but the carmaker believes that with the arrival of new models planned for 2015 on its SPA modular platform (future XC90, XC70, V70 and S80), the demand for these models is expected to increase substantially compared to current generations.

Volvo will therefore increase its production capacity in Gothenburg as the carmaker plans to replace in the same year four models that are currently produced on site, they will be marketed in Europe, North America and China, in its three major markets.

Volvo also believes it can benefit from the growth of global demand concerning premium brands, a category the Swedish carmaker is positioned on. Today, Volvo is the world's fifth largest premium brand behind BMW, Audi, Mercedes and Lexus.


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The evolution by body of the European car market (17 countries)

We have analysed the evolution segment by segment of the European passenger car market (17 countries) between 2000 and 2013. It is also interesting to analyse the evolution by body type of the European car market (17 countries).

Indeed, conventional bodyworks (sedan, estate, coupe, convertible) accounted for 90% of the European car market in 2000 and only represented 70% in 2013.

In terms of volume, the drop is even more staggering: 13 million units in 2000 and only 8 million in 2013.

What kind of body increased between 2000 and 2013, representing 30% market share in 2013 against only 10% in 2000?

It is without a doubt Minivans and MPV (segments A, B, C, D, E) and SUVs (segments A, B, C, D, E, F), the latter (including crossovers) took a bite out of the share of minivans as of the years 2007-2008.

Reaching a peak in 2006 (15% of the market), MPV gradually declined to 10% in 2013, whereas the SUV market increased from 3% in 2000 to 17% in 2013.

This represents a volume of 2 million SUVs in 2013 (against 0.4 million in 2000) and 1.2 million MPV (against 1.1 million in 2000). Minivans (Renault Kangoo, Citroen Berlingo, Peugeot Partner, VW Caddy, Fiat Doblo, Opel Combo, etc. in their PC versions) are still a marginal type of bodywork in Europe (less than 200 000 in 2013).


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The evolution segment by segment of the European car market (17 countries)

The European car market 17 countries experienced a decline of 2% in 2013 compared to 2012, a smaller decline in 2012 compared to 2011. Since 2007 this market has decreased by 22%.


When analysing the evolution of the European market segment by segment between 2000 and 2013, we can see that the volume of each and every segment has declined, but segment D declined more than others (-41.7%). Only segment F maintained its levels between 2000 and 2013 (stable). Segments C and B , however, only declined slightly and remain well ahead of other segments.


C and B segments have increased their penetration rate between 2000 and 2013 (from 34.7% to 38.8% for segment C and from 25.8% to 30.5% for segment B). Segments D and E saw a decrease in their market share (from 18.9% to 13.3% for segment D and from 10.4% to 7.4% for segment E). The segments A and F remained quite stable (from 9.6% to 9.3% for segment A and from 0.6% to 0.7% for segment F).


To sum up, the gap between segments B-C and segments A-D-E-F increased significantly between 2000 and 2013. Besides known factors (rate of use, congestion, purchase prices ...), diversification of bodies (essentially MPV and SUV / Crossover) has probably enhanced the attractiveness of vehicles from segments B and C.


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