Category Blog

Details: Published: 06 September 2022

Ford introduces the new Mondeo

- Ford is going to try and revive its European range of D-segment vehicles (sedan and estate versions) that have declined significantly in recent years. This decline is mainly due to the crisis (customers turning towards lower segments) and secondly because of the competition from other premium manufacturers (Audi, BMW, Mercedes) and from SUVs that have a growing market share throughout Europe.

- Most mainstream manufacturers face the same difficulties as Ford in this segment in Europe. In 2013, Renault sold only 17 500 Laguna, Citroen sold 23 500 C5 , Peugeot sold 54 000 of its 508 models, Opel sold 74 500 Insignia and Ford sold 46 500 Mondeo. Since 2008, Ford has seen the sales of the Mondeo divided by four.

- The new Mondeo uses the body of the American Fusion that has been on the market for two years and is based on the new C/D global platform. Ford waited for the shut down of the Genk plant in late 2014 in order to start marketing it in Europe. The new Mondeo has been manufactured for a few weeks now in the Valencia plant, Spain (alongside the Kuga, the Transit Connect and the S-Max/Galaxy which will be launched in January 2015). Ford expects to produce 100 000 units per year in the plant, excluding units manufactured in Russia (8 000 units planned), China (70 000 units), Mexico (350 000 units) and in the USA (80 000 units). The new Mondeo will be equipped with a 1.5 or 2.0 Ecoboost petrol engine or a diesel Ecoboost 1.6 TDCI or a 2.0 TDCI. A 3-cylinder petrol 1.0 Ecoboost will also be available in 2015, alongside a petrol hybrid version.

Contact us: info@inovev.com

Details: Published: 06 September 2022

Chinese carmakers (without JV) dropped to 28% market share in China in 2014

- The market share of Chinese carmakers (without JV) regarding PC fell in 2014. Indeed, in the first eight months of the year, they accounted for 28% of the domestic market, while they held 33% in 2012 and 30% in 2013. A few years ago, the Chinese government set a target of 40% market share but they will not achieve this goal in the short term under current circumstances.

- In continuous decline for several years, 100% Chinese brands are not however all in the same boat. Some brands do better than others. In the first eight months of 2014, Changan (+ 23.3%) and Dongfeng (+28.8%) are growing, while other brands such as Beijing (-15.0%), Brilliance (-30, 8%), BYD (-19.3%), Chery (-7.4%), FAW (-20.2%), Geely (-27.8%), Great Wall (-9.6%), JAC (-23.1%) and Lifan (-18.3%) have declined. Changan consolidates its position as the leading manufacturer among 100% Chinese carmakers, ahead of Great Wall, Dongfeng, Chery, BYD, Geely and FAW.

- Chinese carmakers (without JV) globally suffer from the comparison and competition from foreign manufacturers whose products better meet the new requirements of Chinese consumers. Exponential development of brands and models without real market analysis (several models in the same segment with the same bodies are marketed by the same carmaker), make products catalogues difficult to understand. In addition, since the introduction of new standards for exhaust emissions in 2010, Chinese manufacturer don’t all meet the new requirements, which is leading to decline in sale volumes even though the market is still increasing.

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Details: Published: 06 September 2022

Nissan launches the Sentra on the Russian market

- The Nissan Sentra is a C-segment vehicle, the production of the new generation began in 2013 in Mexico in order to supply the North American market (USA, Canada, Mexico). The Japanese manufacturer has announced its launch on the Russian market where the Sentra will replace the former Tiida imported from Mexico.

- The new Sentra sold in Russia will be assembled at the Renault-Nissan-AvtoVAZ plant in Izhevsk, east of Moscow. The plant that once produced Moskvitch and Kia vehicles (2005 to 2011), was bought by the French-Japanese group and since 2012 it produces the Lada Granta and started producing the Renault Logan since 2014. The Nissan Sentra will be the third model of the group to be assembled on the site of IZH.

- The beginning of its marketing is scheduled for November 2014. The current Tiida has sold at an average of 10 000 copies per year in Russia. For the Sentra, we can rely on a much larger volume given the progress of the Russian market and the volumes produced by its competitors, such as the Skoda Octavia (with 40 000 units in 2014) and the Toyota Corolla (50 000 units 2014).

- The new Sentra is the fifth Nissan vehicle to be assembled in Russia, after the Teana (St Petersburg), X-Trail (St Petersburg), Almera (Togliatti), Terrano (Moscow). The Sentra will be followed by the Qashqai planned for the first half of 2015. Without including the very recent On-Do and Mi-Do that will be sold under the Renault-Nissan Datsun brand.

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Details: Published: 06 September 2022

Production forecast in Turkey for 2015 (PC + LUV)

- The Turkish automotive production increases like the Turkish market, in spurts. But it still remains fairly independent of the local market as the country imports 70% of registered vehicles, mainly from continental Europe.

- Nevertheless, Turkey exports 75% of its production, mainly to continental Europe. So it is very susceptible to be affected by changes in the European market .

- Low production levels in 2009, 2012 and 2013 are mainly explained by both the low level of the European market and the low level of the Turkish market (which had declined by 10% in 2012).

- If Inovev foresees a reboot in production in Turkey by 2014 (+ 19%) and 2015 (5%), it is mainly because the European market is showing signs of recovery and that several manufacturers will increase their production volumes in this country: Hyundai has produced the i10 there since 2013 (100 000 units per year) and is starting the production of the new generation i20 (which should exceed the sales level of the previous generation), Renault manufactures increasingly more Clios (at the expense of the French plant of Flins), Toyota that has been manufacturing the Corolla since 2013 (100 000 units per year), Ford that offset the transfer of the Transit Connect to Valencia in Spain, with the Transit Courier and the arrival of part of the Transits formerly manufactured in Southampton in England (this site closed in 2013).

Contact us: info@inovev.com

Details: Published: 06 September 2022

Production

Production forecast in Russia for 2015 (PC + LUV)

- Since 2009, the overall Russian car production has been on the rise. Admittedly, in 2013 and 2014, the automobile production volume of Russia declined somewhat (-1.2% in the first 7 months of 2014 after falling by 2.1% in 2013). The decrease in production is still lower than that recorded by registrations (-10% over the first 7 months of 2014 after falling 5.4% in 2013), in a country where almost 100% of the vehicles manufactured locally are sold on the local market.

- The reason for this gap between production and registrations is explained by the fact that the Russian government has decided to limit the number of imports into Russia and manufacture more new models in Russia (including foreign vehicles) . Geopolitical tensions over Ukraine have only accentuated this policy.

- Imports have thus decreased 30% over the first 7 months of 2014 and the phenomenon is still accelerating. In 2013, imports had declined by 10% compared to 2012. As a result, production is expected to fall by only 5% in 2014.

- Based on a more modest decline of the Russian market in 2015 and the continuation of the sharp drop in imports, Inovev provides a 12% increase in production in 2015. It could even exceed the level of 2012, thanks to the arrival of several new models on local assembly lines, like the Ford Fiesta, Nissan Sentra , Nissan Qashqai, and Datsun Mi-Do.

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