Ford to produce the Fiesta in Russia as of 2015

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Ford to produce the Fiesta in Russia as of 2015

- Ford currently has two plants in Russia, one in the west, in St. Petersburg, which assembles the Focus and Mondeo and the other located much further east, in Yelabuga (NaberezhnyeChelny). The second plant has recently started to assembled the Kuga, the Explorer and S-Max (following the agreements between Ford and Sollers a local assembler).


- In 2013, the two plants assembled 89 300 vehicles, but in 2014, due to the collapse of the Russian market (Ford vehicles manufactured in Russia are sold locally), they will produce only between 50 000 and 60 000 units, a decrease of over 30%.


- It is in this context that Ford announced the arrival in 2015 on the Yelabuga assembly lines, of the Fiesta (segment B) which completes the the manufacturer's range in the Russian market, by adding a model to the entry level model, whlle waiting for the arrival of the future Ecosport which may be assembled on the same site.


- Ford sells mainly the Focus in Russia (62 000 copies in 2013), but the American manufacturer wants to expand its range by betting on higher sales of small models in the Russian market. Kia has thus sold 90 000 Rio (segment B) in 2013, while Ford sold 8 000 Fiesta, all imported from Germany. In addition, Ford manages to protects itself from the Russian threat to restrict car imports from Europe.


14-27-7  


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Jaguar unveils the new sedan XE (segment D)

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Jaguar unveils the new sedan XE (segment D)

- Jaguar the British manufacturer (owned by Tata Motors) unveiled its new sedan from segment D, the XE. The vehicle in the carmaker’s range is in the segment below that of the XF and will compete with Premium sedans firmly established on the world market, such as the BMW 3 Series, Audi A4, Mercedes C-Class and incidentally the Volvo S60 and Lexus IS.


- The new XE model replaces the old Jaguar X Type range launched in 2001 in a sedan body and in an estate version in 2004 (the first Jaguar estate in history)  its total production reached 369 000 units, up until 2009, the date of its removal from the market (i.e. an average 45 000 units per year).


- While the old X Type was manufactured in Halewood on the platform of the Ford Mondeo, the new XE will be built in Solihull (this will be the first Jaguar to be produced on the historic site of Land Rover) on a new aluminium platform that will used on other models produced on this site, including the future Jaguar and Land Rover SUV.


- The XE will be equipped with 4-cylinder fuel and diesel engines (Ingenium type) and the V6 taken from the XF. It measures 4,67m long (against 4,96m for the XF), 1.85m wide and 1.41m high.


- Inovev expects a production of 50 000 vehicles in Europe. In comparison, the BMW 3 Series is produced at almost 400 000 units and Mercedes C-Class and the Audi A4 between 250 000 and 300 000 units. Jaguar XE could also be produced in China in the new Jaguar Land Rover plant in Changzhou (a plant with a capacity 80 000 Land Rover and 30 000 Jaguar).


14-27-5  


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Turkish market Forecast for 2015 (PC + LUV)

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Turkish market Forecast for 2015 (PC + LUV)

- The Turkish market (PC + LUV) traditionally progresses in fits and starts. The market collapse of 2001-2002 was followed by a restart period in 2003-2004 that lead to another period of decline in 2005-2008. Finally a new period of prosperity took over between 2009 and 2013.

- In 2014, the market is expected to lose nearly 28% of its volume and to return to levels reached in 2006, this market decline is explained by various factors, including rising interest rates and restrictions on bank loans, that thus weigh on consumers. Furthermore the weakness of the Turkish lira has resulted in increased prices of imported vehicles (in 2014, 70% of vehicles sold were imported).

- For 2015, the growth of the Turkish economy is expected to reach 4% (according to the OECD), and will especially benefit from the slow European recovery. The prospects for car sales still remain dependent on borrowing costs and the access to these loans.

- However, the Turkish market has shown in the past that it had the ability to bounce back from periods of heavy decline. The medium-term outlook remains positive and Inovev anticipates a slight market recovery of around 9% in 2015 to reach 700 000 units.

14-27-4  


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Ford to build two new plants in China

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Ford to build two new plants in China

- Ford the American carmaker currently has two plants in China (manufacturing  passenger cars) located in Chongqing. In these two plants, Ford manufactures models sold in China, such as the Fiesta (48 608 units in 2013), Focus (402 476 units), Ecosport (60 405 units), Mondeo (70 583 units), Kuga (97 404 units), S Max (1220 units) for a total of 680 696 units in two saturated plants (with a capacity of 300 000 units per plant). In partnership with the Chinese carmaker Changan, the first plant started manufacturing in 2002 and the second plant started in 2009.

- Ford also has another plant in China (for light commercial vehicles), located in Nanchang, which started its production in 2002 and manufactures the Transit. This plant is the result of a partnership with the Chinese carmaker Jiangling (JMC).

- In 2014, Ford will sell 800 000 PC in China and given the strong sales of Ford in the PC market, the manufacturer is going to double its local production capacity from 600 000 at 1 200 000 PC per year.

- The first new Ford plant will be opening in the fourth quarter of 2014, also in Chongqing and still with Changan and the second will open in 2015 in Hangzhou (also with Changan). These plants will produce, the following passenger cars: the Ford Focus sedan (past and present), the future Escort (segment C), the Fiesta, the Mondeo, the S-Max MPV and Ecosport SUV, the Kuga and the Future Edge.

14-27-6  


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Spanish market forecast for 2015 (PC + LUV)

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Spanish market forecast for 2015 (PC + LUV)

- The Spanish car market experienced a drop of more than 50% of its sales volume between 2007 and 2013 going from 1.8 million units to 0.8 million. The end of the scrapping schemes that lasted for ten years and that helped develop the Spanish market to a level never reached in the past, have also increased its fall.

- The new Pive plan (established since 2012) has accelerated the growth of a market that began a reboot in 2013 and continues to grow in 2014 (+20% in 2014 compared to 2013).

- In 2015, growth is expected to be lower (depending on the duration of the Pive plan), and stand around 4% to reach a market of just over one million units. Even if consumer and business confidence has increased (the country is emerging from a recession), economic growth in 2015 will remain under 1% according to various economic institutes.

- The Spanish market will remain highly dependent on the Pive plan as long as the country's economic growth isn't stable and long lasting.

- In 2014, 77% of vehicles sold in Spain are imported from abroad.

14-27-2  


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  1. Russian market forecast for 2015 (PC + LUV)
  2. French market Forecast for 2015 (PC+LUV)
  3. Italian market forecast for 2015 (PC + LCV)
  4. German market Forecast for 2015 (PC + LUV)
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