Tesla is gradually reaching one million sales per year
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Tesla is gradually reaching one million sales per year
- The production volumes of the Californian carmaker Tesla are in line with its objectives, as they could exceed 850,000 units over the whole 2021 year, compared to 510,000 in 2020 and 365,000 in 2019. At this rate, they could reach one million units by 2022, making Tesla one of the world's fifteen largest carmakers for the first time in its history.
- This expected 67% increase in Tesla's global production in 2021 is largely due to the ramp-up of the carmaker Chinese plant in Shanghai. This plant will produce 400,000 vehicles in 2021 (Model 3 and Model Y), i.e. nearly half of Tesla's worldwide production, while the American plant located in Fremont could produce up to 450,000 vehicles this year (Model 3 and Model Y, but also Model S and Model X), a figure close to the maximum capacity of the plant.
- It is obvious that if Tesla wants to meet the growing demand for its models, it needs a third factory, the one expected in Germany, near Berlin. Given that Tesla's sales in Europe will reach between 130,000 to 135,000 units in 2021, the Berlin plant could be calibrated for 150,000 units per year and even 300,000 per year if the carmaker confirms the expansion of its range with the Model 2 sedan, a model comparable in dimensions to a Volkswagen ID3.
- Currently, Tesla's European market is supplied mainly by the American plant in Fremont, which could clear 100,000 units per year (transferred to Berlin) to support the production of the battery electric pick-up already unveiled but not yet industrialized. The market for this pickup will in fact be mainly located in the United States. The Tesla plant in Shanghai mainly supplies the Chinese market (295,000 sales in the first nine months of 2021).
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France set an objective of 2 million electric and hybrid vehicles produced by 2030
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France set an objective of 2 million electric and hybrid vehicles produced by 2030
- The French government has announced a production target for carmakers established in the country. The government wishes carmakers produce 2 million battery electric (BEV) and hybrids (HEV and PHEV) vehicles in France in 2030, which represents almost all of the production capacity currently installed in the country for thermal, electric and hybrids vehicles, and the entire production in France, according to Inovev.
- In 2019, France produced 2,181,294 light vehicles (PCs + LUVs), 88% of which were equipped with purely thermal engines (petrol or diesel). In 2020, production plunged to 1,291,095 units, due to the coronavirus crisis and the relocations of Renault Clio, Peugeot 208 and Peugeot 2008 then produced in France, in part or in full. Of this total, 76% of vehicles produced in France were fitted with a thermal engine. In 2021, Inovev forecasts a production of 1,584,302 light vehicles in France, of which 75% are equipped with thermal engines.
- There has therefore a decline in thermal engine vehicles since 2019, but these still represent 75% of the production in France. In a period of nine years (between 2022 and 2030), this figure would have to gradually drop from 75% to 0%, meaning a 8% decrease each year, while between 2020 and 2021, he lost only 1%. It would take an unprecedented acceleration in thermal reduction over the next few years.
- Renault has confirmed a production capacity of 400,000 electric cars at Douai, Toyota a production capacity of 300,000 hybrid cars at Onnaing. A capacity of 1,300,000 additional electric and hybrids vehicles remains to be installed between PSA, Renault and Toyota over the next 9 years.
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MG launches a third model in Europe: the SUV Marvel R
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MG launches a third model in Europe: the SUV Marvel R
- SAIC, the largest Chinese carmaker (including vehicles assembled in joint ventures), which produces hundreds of thousands of vehicles each year in joint ventures with Volkswagen and General Motors groups, had bought the Rover brand in 2005 (renamed Roewe) and in 2006 the MG brand, both former brands of the British Leyland conglomerate which was the first British carmaker in the 70s before sinking in the 80s and going bankrupt in 2005.
- The Roewe and MG brands have therefore become Chinese brands of the SAIC group, just like Maxus, which arrived later, in 2011. Maxus was also from the British Leyland group, this brand being named LDV.
- MG was the first brand of the SAIC group to enter the European market. After the ZS, a fully electric B-segment SUV, and the HS (or EHS), a PHEV C-segment SUV, MG is launching its third model in Europe, the Marvel R. It is a D-segment SUV 100% electric priced from 40,000 euros to 49,000 euros, making it the cheapest electric SUV in this segment. The model has dimensions comparable to those of a Peugeot 5008 (4.67 m in length). The model is available in two engines, one with 180 hp two-wheel drive allowing a range of 370 km and the other with 288 hp four-wheel drive allowing a range of 400 km (with a battery capacity of 70 kWh).
- Launched in 2018, under the Roewe Marvel RX brand, it has been marketed on the European market since early October 2021. Produced in China, in Pukou (Jiangsu province), it has so far not been very successful in China, as less than 8,000 units should be produced in 2021. We cannot therefore expect large volumes in Europe either, for a brand that is still very little known. Inovev forecasts less than 5,000 units for this model in Europe in 2022.
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The future Mazda 2 will take over the body of the Toyota Yaris
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The future Mazda 2 will take over the body of the Toyota Yaris
- The satellite brands of the Toyota group, namely Suzuki, Mazda and Subaru, in which Toyota holds minority stakes, increasingly take over Toyota's bodies and engines, which allows substantial savings in design and industrialization, but dilutes their brand image a little more.
- The Suzuki Swace and Across launched last year are rebadged Toyota Corollas and RAV4s, while the Subaru BRZ shares its body with the Toyota GT86. Mazda is adopting the same type of policy as its next Mazda 2 (B-segment sedan) will be just a rebranded Toyota Yaris, with the same powertrains, gasoline and hybrid as the original model.
- One of the major advantages of taking over Toyota's engines is the availability of plug-in or non-plug-in hybrid engines, a type of engine that neither Suzuki, Subaru nor Mazda had.
- This type of engine, which is increasingly in demand, also enables carmakers to meet stringent CO2 emissions standards and avoid heavy fines. It is obvious that Suzuki, Subaru and Mazda did not adapt to these constraints early enough. As for Fiat, which was experiencing the same kind of problem, these three Japanese carmakers had to find a partner in order to be able to pass environmental standards. But the policy of rebadging is a double-edged sword, as this policy often ends in the elimination of brands that rebrand models of other brands. The future Mazda 2, which will succeed a model in strong decline since 2010, will be officially presented in March 2022.
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Toyota became the third brand sold in Europe in 2021
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Toyota became the third brand sold in Europe in 2021
- With 600,000 vehicles sold over the 9 months of 2021, Toyota became the third brand sold in Europe, behind Volkswagen (1,150,000 units) and Peugeot (just over 600,000), and ahead of BMW, Renault and Mercedes, while in 2020, the Japanese brand was still eighth in the general classification.
- The success of the new generation of the Toyota Yaris (144,774 sales over 9 months) partly explains this spectacular increase. The Yaris is in fact in 2nd place at European level over the first 9 months of 2021, behind the Volkswagen Golf (168,618 sales). While the Toyota range is much more compact than BMW, Audi or Mercedes ones, the Japanese brand manages to be a leader of the European market, ahead of these three German brands. Indeed, the Toyota range is organised mainly around the Aygo, Yaris, Corolla, Camry, CHR, RAV4 and Prius. New models like the Yaris Cross and Corolla Cross are launched onto the market, which will logically increase the carmaker's sales volume in Europe, to end the year at the second rank, ahead of Peugeot.
- Traditionally, UK has been Toyota's largest market in Europe, with the exception of 2020, where the French market was first.
- The second characteristic specific to Toyota is the significant share of hybrid powertrain (HEV) in the carmaker's sales, with 56% in 2020 and 62% in 2021. This share has steadily increased in recent years. It was only 32% in 2014 and 42% in 2017. Toyota is the most "hybridized" brand behind the Lexus brand, which exceeds 95% of hybrid sales, but which is also part of the Toyota group.
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