The BMW Group sold 2.32 million light vehicles in 2020
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The BMW Group sold 2.32 million light vehicles in 2020
- The BMW group (BMW, Mini, Rolls-Royce) sold 2.32 million light vehicles (passenger and utility) in 2020, down 8.4% compared to 2019. The BMW brand sold 2.06 million of vehicles (-5.2%), the Mini brand 260,000 (-18.4%) and the Rolls-Royce brand 3,708 units.
- The BMW brand held up better than the Mini brand because the group's increased sales in China with mainly BMW models. The group's sales in China (606,831 sales) indeed increased by 11.2% in 2020 compared to 2019, while they fell in Europe (-19.1% to 847,481 sales) and in the United States(-15% to 306,870 sales), its two other main markets. These three markets represent 76% of the group's sales in 2020.
- The BMW group lost fewer sales in 2020 than its competitor Mercedes, and therefore the Munich carmaker remains ahead of the Stuttgart carmaker at the worldwide level and remains the 11th world carmaker ahead of Daimler 12th.
- BMW Group sales of electric cars (BEVs) and plug-in hybrids (PHEVs) counted for 195,979 units last year, including 36,720 BEVs (BMW i3 and Mini E). In 2021, the BMW iX and iX3 will be added as well as the i4s. On the plug-in hybrid side, BMW is in the process of generalizing this type of engine over practically its entire range, from the 3 Series to the 7 Series and the Mini Countryman. Sales of plug-in hybrid vehicles represented 159,259 units in 2020, up 56.7% compared to 2019.
- The BMW Group’s top-produced model in 2020 is the BMW 3 Series, which was sold at 490,000 units.
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2020 global sale of light vehicles by automotive groups
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2020 global sale of light vehicles by automotive groups
- The global automotive market for light vehicles (passenger and utility) fell by nearly 14% in 2020, due to the consequences of the coronavirus crisis. In this context, the Toyota group regained the world’s leading position in terms of volume from the Volkswagen group, which lost 1.6 million sales last year against 1.2 million for the Japanese. The German carmaker suffered from the fall of the European market more than any other carmaker, consequence of its dominant position in this market (25% market share in a region which lost 4 million sales in 2020).
- The Renault-Nissan group, which keeps its third place, lost more sales than Volkswagen (2.4 million vehicles), in particular due to large-volume models at the end of their life cycle.
- The GM group loses 900,000 sales in 2020 but narrowly keeps its fourth place ahead of the Hyundai-Kia group, fifth, which loses almost as many sales (850,000 units). The Honda group, in sixth position, lost only 800,000 sales in 2020 and thus stood out from the Ford group, seventh, which for its part lost 900,000 sales, in particular by removing its sedans from its North America production program.
- The FCA group, which is now behind the Ford group in eighth place, loses 850,000 sales, doing better than its new partner PSA, ninth, which loses 1 million sales in 2020. Suzuki, tenth, loses 550,000 sales. Next came the Premium carmakers BMW and Daimler, which lost few sales (respectively 200,000 and 250,000 units). Behind, the Chinese Geely and Changan are the only ones to increase their sales in 2020 among the top 15 world carmakers.
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The Mexican market (PC + LUV) fell by 28% in 2020
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The Mexican market (PC + LUV) fell by 28% in 2020
- The Mexican market for light vehicles (passenger cars - PCs - and light utility vehicles - LUVs) fell by 28% in 2020, to 949,353 units against 1,319,000 in 2019, due to the coronavirus crisis, which is a very poor result as the world market shrank by almost 14%.
- The Mexican market returns to the 2014 level, after uninterrupted growth observed between 2014 and 2017. The decline recorded in 2018 and 2019 was amplified in 2020 by the Covid-19 crisis, but we can expect a relaunch of the Mexican market in 2021, which should return to a volume of approximately 1.2 million units. In this context, SUV sales represented 25% of the Mexican market in 2020, compared to 24% in 2019.
- By carmaker, the Renault-Nissan group (-27% of sales in 2020 compared to 2019) remains the leader in the Mexican market, with nearly a quarter of the market (23.3%) thanks to its Nissan brand. This carmaker is ahead of GM (-29.1%) which still holds 15.8% of the market, Volkswagen (-30.7%) which has lost a lot of influence over the decades and now only holds 13.3% of the market. Hyundai-Kia (-25%), which is a recent player in this market, quickly established itself (11.1% of the market). Next come Toyota (8.1%), FCA (5.2%), Honda (5.2%) and Mazda (4.9%).
- Ford has now only 4% of the Mexican market, and it is possible that this carmaker will exit this market in the coming years, to fit in with its strategy of focusing on most profitable markets. Ford has already exit the Russian market recently and is gradually moving back from the South American market.
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Sedans, coupes and convertibles represent less than 10% of the American carmakers in the NAFTA zone
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Sedans, coupes and convertibles represent less than 10% of the American carmakers in the NAFTA zone
- The demand decline for sedans in the North American market in favor of SUVs began in the early 2000s and then accelerated after the financial crisis of 2008-2009. Consequently, the market share of passenger cars (sedans, coupes, convertible according to the US classification) fell to 25% of total US registrations in 2020.
- It also represents less than 10% of the three American carmakers (GM, Ford, Chrysler) production in the NAFTA zone. This share represents only 9% of GM and Ford production in 2020, and even 8% of Chrysler. And in this share, coupes and convertibles (Ford Mustang, Chevrolet Camaro, Chevrolet Corvette, Dodge Challenger) represent a significant part as they are equal to a third of the volume of passenger cars from these three carmakers. And this share will certainly increase further as several sedans were phased out by GM and Ford in 2020.
- Contrasting with the American carmakers, the three largest Japanese carmakers located in the NAFTA zone see their sedans still represent a good part of their production today, over 30%. At Toyota, the share of passenger cars in its NAFTA production represents 31% in 2020, 39% at Honda and even 49% at Nissan. Note that the vast majority of these cars are sedans, as there are no Japanese models competing with the Ford Mustang, Chevrolet Camaro and Dodge Challenger, these being the heirs of a typical American tradition dating back to the 1960s.
- American carmakers have therefore openly left the sedan market to Japanese carmakers, focusing on the SUV and pickup market, more profitable segments according to them.
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The Canadian market (PC + LUV) fell by 18.6% in 2020
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The Canadian market (PC + LUV) fell by 18.6% in 2020
- The Canadian market for light vehicles (passenger cars - PCs - and light utility vehicles - LUVs) shrank by 18.6% in 2020, due to the coronavirus crisis, which is a poor result as the global market shrank by almost 14%.
- The Canadian market, which had recorded uninterrupted growth between 2009 and 2017, going from 1,500,000 units to 2,000,000 units, suddenly turned around from 2018, and the coronavirus crisis in 2020 only amplified the decline.
- The Canadian market is characterised by a very high motorization rate (nearly 700 cars per 1,000 inhabitants), close to that recorded in the United States. The Canadian vehicle park is therefore saturated, and current sales are only intended to replace existing vehicles.
- Canada has seen its automobile production reduce year after year, due to the relocation of some carmakers to the United States or Mexico. Canada's production volume went from 2.5 million vehicles in 2014 to 2 million in 2018 and 1.5 million in 2020.
- By carmaker, the Ford group (-16.9%) maintains its leading position in the Canadian market, with a stable market share of 15.1%, ahead of the GM groups (-14.9% in sales and 13.8% % of market share), Toyota (-19.7% in sales and 12.2% of market share), Hyundai-Kia (-11.9% in sales and 11.7% of market share), FCA (-19.9% in sales and 11.3% of market share), Honda (-25.7% in sales and 8.8% of market share) and Renault-Nissan (-34.4% in sales and 5.6% of market share).
- SUV sales have grown from 47% of the Canadian market in 2019 to 49% in 2020.
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