The Australian market (PC + LUV) fell by 13.9% in 2020
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The Australian market (PC + LUV) fell by 13.9% in 2020
- The Australian automotive market for light vehicles (passenger cars – PCs and light utility vehicles - LUVs) fell 13.9% in 2020, to 882,401 units compared to 1,025,000 in 2019, which is in line with the global market trend. This is the first time since 2009 that the Australian market has returned to below one million registrations.
- Without any automobile industry since 2017, Australia imports all its vehicles, like Switzerland or Norway. The country's deindustrialisation in the automotive sector also seems to have played a role in the purchase of cars because the Australian market has experienced uninterrupted decline since 2017, and the coronavirus crisis has only amplified the phenomenon in 2020. Caution therefore remains for the next few years.
- In this context, the Toyota group consolidates its dominant position in the Australian market, with a 23.9% market share and a stagnation in sales (-0.9%). As a local carmaker, Toyota had already succeeded in supplanting traditional carmakers like Ford and Holden (GM) about ten years ago. Today, GM is diving into the depths of the rankings as the automaker decides to phase out its old Holden brand. The Hyundai-Kia (13.2% market share), Mazda (9.3%) and Volkswagen (7.4%) groups largely supplant Ford in 2020 (6.5%).
- SUV sales rose from 46% in 2019 to 51% in 2020, one of the highest rates recorded in the world.
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Honda group sold 4.34 million vehicles in 2020
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Honda group sold 4.34 million vehicles in 2020
- The Honda group (Honda, Acura) sold 4.34 million light vehicles (passenger cars – PCs and light utility vehicles - LUVs) in 2020, down 15.7% compared to 2019.
- The Japanese carmaker is in pare with declining sales in most of its markets, especially in its largest, such as the United States
(-16.3%) or Japan (-14.3%), but China experienced stable sales. On the other hand, Europe (-33.9%) shows that Honda is completely losing interest in this market, which admittedly only represents 2% of its worldwide sales. The Honda group remains the sixth largest carmaker in the world in 2020, ahead of Ford, FCA and PSA.
(-16.3%) or Japan (-14.3%), but China experienced stable sales. On the other hand, Europe (-33.9%) shows that Honda is completely losing interest in this market, which admittedly only represents 2% of its worldwide sales. The Honda group remains the sixth largest carmaker in the world in 2020, ahead of Ford, FCA and PSA.
- Among the Honda group's worldwide sales, the Premium Acura brand (sold mainly in North America) recorded 163,000 sales in 2020, compared to 195,000 in 2019, which represents a decrease of 16.4% year-on-year. Acura remains very far from Lexus (719,000 sales), a Toyota subsidiary, but is ahead of Infiniti (116,000 sales), a Nissan subsidiary.
- The Honda group's worldwide sales in 2020 break down as follows:
• China is becoming its first market, with 1.66 million sales, or 38% of its global sales (against 31% in 2019).
• The United States is becoming its second market, with 1.35 million sales, or 31% of its worldwide sales (as in 2019).
• Japan remains its third market, with 619,000 sales, or 14% of its global sales (as in 2019).
• These three markets represent 83% of the Honda group's worldwide sales in 2020 (compared to 76% in 2019).
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Hyundai-Kia Group sold 6.35 million light vehicles in 2020
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Hyundai-Kia Group sold 6.35 million light vehicles in 2020
- The Hyundai-Kia group (Hyundai, Kia, Genesis) sold 6.35 million light vehicles (passenger and utility) in 2020, against 7.19 million in 2019, which represents a decrease of 11.7%. Despite this significant drop, the Korean group remained the fifth largest carmaker in the world, behind Toyota, Volkswagen, Renault-Nissan and General-Motors. However, the gap with the GM group has never been thinner and it is possible that the Hyundai-Kia group will overtake the American carmaker as early as 2021.
- The sales of the Korean group break down into 3.5 million vehicles for the Hyundai brand and 2.5 million vehicles for the Kia brand, the remaining being made up of vehicles of the Genesis brand which is the premium brand of the carmaker, such as Lexus for Toyota or Infiniti for Nissan.
- Global sales of the Hyundai-Kia group in 2020 break down as follows:
• The USA remains its largest market, with 1.225 million units, or 19% of its worldwide sales (compared to 18.5% in 2019).
• Korea is its second market, with 1.133 million units, or 18% of its global sales (up from 17.5% in 2019).
• Europe is its third market, with 842,000 units, or 13% of its worldwide sales (compared to 15% in 2019).
• China is its fourth market, with 699,000 units, or 11% of its global sales (compared to 14% in 2019).
- These four markets represent 61% of the Hyundai-Kia group global sales in 2020, against 65% in 2019, the Korean group having indeed increased its market share in Latin America and Russia.
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Global Electric Car Sales in 2020
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Global Electric Car Sales in 2020
- In 2020, the global market for battery electric (BEV) and plug-in hybrid (PHEV) vehicles shows an increase of 41.4% compared to 2019, to 3,124,793 units (including 2,141,311 BEVs and 983,482 PHEVs) against 2,209,831 in 2019 and 2,018,247 in 2018. This strong sales increase was achieved while the world automotive market fell by nearly 14% in 2020. The market share of these vehicles therefore reached 4,1% of global sales in 2020 (2.8% for BEVs and 1.3% for PHEVs) against 2.5% in 2019 and 2.2% in 2018.
- 85% of BEV and PHEV sales are made in Europe (1,364,813 units) and China (1,271,958 units). The United States (350,000 units) and more over Japan (30,000 units) continue to have little demand for electric vehicles. But it is possible that the new American administration will push local carmakers to produce more electric vehicles following the return of USA in the Paris Climate Agreement.
- Tesla dominates the global electric car market in 2020, with 499,535 sales (16% of the total BEV + PHEV and 23% of the total BEV), ahead of the Volkswagen groups (421,591 units including 227,394 BEVs), SAIC (272,210 units including 243,201 BEV), Renault-Nissan (226,975 units including 172,673 BEV) and BMW (195,979 units including 36,720 BEV).
- By model, the Tesla Model 3 consolidates its first place in 2020, with 365,240 sales (or 17% of the total BEV), ahead of the SAIC Wuling Hong Guang Mini EV (127,651 units), Renault Zoé (100,431 units) and Tesla Model Y (79,734 units).
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Daimler Group sold 2.2 million light vehicles in 2020
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Daimler Group sold 2.2 million light vehicles in 2020
- The Daimler group (Mercedes, Smart) sold 2.2 million light vehicles (passenger and utility) in 2020, down 7.5% compared to 2019. Sales reached 2.16 million units for Mercedes (excluding heavy utility vehicles) and 38,391 units for Smart.
- The Mercedes brand sold 145,865 battery electric (BEV) and plug-in hybrid (PHEV) vehicles last year, including around 115,000 PHEVs and 31,000 BEVs. The Mercedes EQC sold at 28,936 units in 2020 (including nearly 4,000 in China), accounting for the bulk of the brand's BEV sales last year. This model will be accompanied by the EQV, EQA, EQB, EQE and EQS in 2021, which will significantly increase the share of electric vehicles in the brand's production. As for plug-in hybrids (PHEV), Mercedes has generalized this type of engine over practically its entire sedan, SUV and MPV range, from A-Class A to S-Class. At Smart, almost all of the 38,391 units sold were BEVs, as the brand had stopped to sell its thermal engine models at the end of 2019. Smart production should be transferred from Europe to China in 2022.
- The Daimler Group's top-produced model in 2020 was the Mercedes GLC SUV which was sold at 320,000 units.
- By region, Europe remained the most important market for the Daimler group, with 811,312 units in 2020 (-24.7%) including 784,183 Mercedes (738,236 passenger cars and 45,947 light utility vehicles) and 27,129 Smart. Europe is ahead of China, which is increasing (644,911 sales; + 7.9%) and the United States, which is declining (322,929 sales; -9.9%).
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