Russia PC + LUV Market Situation in 2016
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Russia PC + LUV Market Situation in 2016
- The Russian car market (PC + LUV) has managed to limit its fall in 2016 (-11% compared to 2015), after three years during which vehicle sales tumbled by almost 50%: from 3 million in 2012 to 1,6 million in 2015. The Russian market seems to have finally stabilized in 2016 (1.43 million units) and it seems, according to the figures of the last three months of the year (-2,5% in October , 0.6% in November and -0.8% in December) that this market could return to growth by 2017. The Russian government has decided to revive the automotive market by large-scale economic measures. It thus foresees a 7% increase in vehicle sales for the whole of 2017 .
- The Russian market could also benefit from a partial lifting of the economic sanctions against Russia and also the rise in oil prices, the oil and gas sector remaining critical for the Russian economy.
- By 2016, in any case, the Russian market is returning to its lowest levels recorded over the past 12 years (in the years 2005 and 2009). In this context, the Renault-Nissan group remained the market leader, with 477,000 units (266,000 Avtovaz, 117,000 Renault and 94,000 Nissan), ahead of Hyundai-Kia (295,000 units), Volkswagen (162,000 units) Units) and Toyota (119,000 units). Most manufacturers saw their sales fall in 2016, except Toyota, GAZ, UAZ, Ford and BMW. GAZ and UAZ are 100% Russian manufacturers.
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Concentration is Underway in the Japanese Automotive Industry
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Concentration is Underway in the Japanese Automotive Industry
- Concentration within the Japanese automotive industry is underway. With originally eleven carmakers (Toyota, Nissan, Honda, Suzuki, Daihatsu, Mazda, Mitsubishi, Subaru, Isuzu, Hino, Prince) the Japanese automotive industry began consolidation in the 1960s and 1970s , with the takeover of Daihatsu and Hino by Toyota, and the acquisition of the Prince brand by Nissan.
- In the 1980s and 1990s, Ford and GM gradually bought a stake in Mazda, and Isuzu and Subaru respectively. In 1999, Nissan passed under the control of Renault. In the 2000s, American manufacturers' plans to control Mazda (Ford), Isuzu (GM) and Subaru (GM) failed due to their difficulties with the financial crisis of 2008-2009 .
- Similarly, the breakup of the Daimler-Chrysler group restored its independence to Mitsubishi, who had joined the German-American group. Today, new opportunities are emerging. Mitsubishi passed under the control of the Renault-Nissan group at the end of 2016 and Toyota bought part of the capital of Subaru (16%) and Isuzu (6%). And, most recently, merger discussions are underway between Toyota and Suzuki, but have not as of yet resulted in an agreement.
- In conclusion, the Japanese automotive industry could well be limited by 2020 to two global Japanese groups namely Toyota-Suzuki and Honda, with the other Japanese manufacturers being allied with non Japanese OEMs.
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Japan PC and LUV Market Situation in 2016
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Japan PC and LUV Market Situation in 2016
- The Japanese automotive market (PC + LUV) fell by 1.5% in 2016, to less than 5 million units (4.97 million units) for the first time since 2011. This market has been stagnant since the early 2000s and is even tending towards a year over year reduction . This is due to structural rather than cyclical factors The Japanese market will never regain its levels of the 1990s (between 6 million and 8 million units per year). Therefore, in order to survive and grow, Japanese manufacturers must continue to develop their activities abroad and to export more from Japan.
- Since imports are traditionally very low in Japan, Japanese manufacturers are able to control the domestic market . In 2016, however, most of them lost market share to the Toyota (Toyota-Lexus-Daihatsu) group, which enjoys:
1. An ultra-dominant position in the Japanese market (45% of market share on average each year).
2. Financial power that allows it to propose and renew a large number of models.
3. The renewal in 2016 of two new successful models: the Toyota Prius and Siena. These two models almost doubled their sales in 2016 compared to 2015.
- In 2016, Toyota sold 2.23 million vehicles on the Japanese market, ahead of Honda (707,000), Suzuki (623,000), Renault-Nissan (534,000), Mazda (201,000), Subaru(156,000) and Mitsubishi (130,000). Imports account for 387,000 units, or 7.8% of the total market.
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Toyota Unveils the New Generation Yaris (segment B)
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Toyota Unveils the New Generation Yaris (segment B)
- Toyota has just unveiled the new generation of the Yaris (segment B) which is actually a further restyling of the model presented in 2011 and restyled at mid-life in 2014. The 2017 version thus adopts few external changes in relation to the previous version: there is a redesigned front and rear part (the vertical rear lights become horizontal), yet the platform remains identical to the previous models’.
- This product strategy is inspired by what was done at Opel for its recent Corsa and Ford for its new Fiesta. One therefore has to wait theoretically for 2023 to see a completely different Toyota Yaris appear. The most interesting novelty on the new Yaris is probably its new petrol engine 1.5l with 110hp which replaces the old 1.3l with 99hp. The new model will of course be available in a hybrid version (gasoline-electric), which accounts for nearly 40% of Yaris sales in Europe. It is not certain whether the diesel version will be renewed.
- The new Yaris competes with Japanese segment B saloons, such as the Nissan Micra, Mazda 2, Honda Jazz, and also the European market stars in this segment, such as the VW Polo, Renault Clio, Ford Fiesta, Opel Corsa and Peugeot 208. The new Yaris will be presented at the Geneva Motor Show in early March 2017 . Inovev tables on a volume of 400,000 Yaris produced each year, including 230,000 on the French site of Onnaing.
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Japan 15 Top Models in 2016
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Japan 15 Top Models in 2016
- Of the total of 4.15 million new passenger cars sold in Japan in 2016, the Toyota Prius (fully renewed last year) has regained its leading position (248,000 units), ahead of the Honda N-Box (186,000 Units) and Toyota Aqua (168,000 units). In addition, the new generation of Prius has taken nearly 50,000 customers from the less recent Aqua (called Prius C in some markets), the Aqua being a hybrid car (gasoline-electric) like the Prius.
- Of the fifteen best-selling cars in Japan in 2016, there are 4 Toyota, 4 Suzuki, 3 Honda, 2 Nissan and 2 Daihatsu. Suzuki and Daihatsu remain specialised in the midget (K-car) segment, which constituted 33% of the Japanese market last year.
- The midgets correspond to the European A car segment. Of the fifteen best-selling cars in Japan in 2016, there are 9 midgets and 6 upper segment cars (3 in segment B and 3 in segment C).
- The Toyota Corolla (segment C sedan) which is one of the best-selling cars in the world (990,000 units in 2016) is only thirteenth in the Japanese market.
- SUVs fail to penetrate the Japanese market, with a market share of only 11% in 2016, against 26% in Europe, 37% in China and 39% in the USA. Minivans account for 20% of the Japanese market. Sedans account for more than two-thirds of the Japanese market (69%).
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