Porsche quadruples its production in fifteen years
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Porsche quadruples its production in fifteen years
- German manufacturer Porsche, a subsidiary of the Volkswagen group since 2012, has quadrupled its production in fifteen years. The production volume of the Stuttgart-based firm grew from 57 000 vehicles in 2001 to 228 000 in 2015.
- Porsche has benefited not only from growing global demand for Premium vehicles but also, most importantly, from the diversification of its range.
- In 1996, Porsche launched the convertible Boxster, and then, in 2005, the coupé Cayman, as entry-level sports cars that are less expensive than the traditional cabriolet and coupé of the 911 series, which have tirelessly restyled since 1963.
- Porsche invested the the SUV category in 2002 with the launch of the Cayenne (segment E), complemented by the Macan (segment D) in 2014. Today, SUVs represent a large majority of Porsche's production.
- Finally, Porsche invested in the sedan category in 2009 with the launch of the Panamera(segment F), which will be joined in 2017 by a smaller sedan (segment E).
- The Porsche range has gone from one single model to six models in fewer than 20 years, which explains the strong growth in its sales over this period. In 2015, Porsche sold 68 000 vehicles in Europe (compared to 57 000 in 2014), 58 000 in China (compared to 47 000 in 2014) and 52 000 in the USA (compared to 47 000 in 2014).
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What’s the impact of diesel gate on Volskwagen brand sales ?
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What’s the impact of diesel gate on Volskwagen brand sales ?
- Since Volkswagen diesel engines manipulation has come out at the end of September 2015 , what’s its impact on Volkswagen brand sales (knowing there was no impact on Audi, Seat, Skoda and Porsche)?
- Eight months went by since the information report by media. Most vehicles delivered and registered from September to December 2015 were ordered before or at the beginning of the “diesel gate”. Consequently, registrations statistics during this period are not relevant. The analysis is only of interest for the first 4 months of 2016. As no new information popped up, the effect indeed melted down over following months.
- In Europe, over the first 4 months of 2016, VW sales have grown (+1,2% compared to the same period in 2015). Even if a sharp drop in sales could be noticed in January (-4%), February and April months have offset the first month. However, VW's growth has been smaller than the market’s one over these 4 months (+8% compared to the same period in 2015) than direct competitors’ one.
- In Russia, the VW brand has decreased by 5% over the 4 months of 2016, but this score is a better one than the entire Russian market’s one (-15%).
- In China, at the exception of the first two months of 2016, which were negative, all 4 months of 2016 have shown a positive result (+5%) in a growing market (+7%).
- Finally, it is in the USA market that the VW brand suffered the biggest drop in sales. USA experienced the combined effect of the diesel gate and decline of PC USA market (-8% over 4 months 2016). Consequently, the brand sales have decreased nearly by 11% over this period.
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PSA's upcoming middle size pickup truck will be derived from the Toyota Hilux
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PSA's upcoming middle size pickup truck will be derived from the Toyota Hilux
- The upcoming middle size pickup truck announced by the PSA group last month, to be sold under the Peugeot and Citroën brands, will be derived from the Toyota Hilux, which has been one of the best-selling pickup trucks since its inception in 1968.
- This will be a third area of partnership between PSA and Toyota, following the partnership in segment A sedans (Toyota Aygo, Peugeot 107/108, Citroën C1) which has been in place since 2005, and in which Toyota is the contractor, and the partnership concerning trucks (Toyota ProAce, Peugeot Expert, Citroën Jumpy) which has been in place since 2014, PSA being the contractor.
- The category of middle size pickup trucks is attracting more and more manufacturers, as its “pioneers” Toyota, Mitsubishi, Nissan, Mazda, Isuzu, Ford and Chevrolet, are being followed by newcomers Fiat, Renault, Mercedes, Peugeot and Citroën. However, these newcomers prefer to work with the "pioneers" rather than creating a pickup truck entirely on their own.
- Fiat created its pickup truck from the Mitsubishi L200, Renault and Mercedes created theirs from the Nissan Navara, and Peugeot and Citroën are going to create theirs from the Toyota Hilux, which has also recently been updated.
- The market for middle size pickup trucks consists of 2 million vehicles annually, a number which should increase due to the broader range on offer. The Toyota Hilux alone has annual sales exceeding 600 000.
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Nissan once again top producer of electric cars in the first quarter of 2016
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Nissan once again top producer of electric cars in the first quarter of 2016
- For the whole of 2015, the brand which sold the most electric and plug-in hybrid vehicles worldwide was the Chinese manufacturer BYD (61 726 sales), ahead of Tesla (51 598 sales), Mitsubishi (48 203 sales) and Nissan (43 114 sales).
- In the first quarter of 2016, Nissan (17 113 sales) became the leader in this category, ahead of BYD (16 783 sales).
- Nissan holds the record for the most produced electric car in the world, as the Leaf has just reached its 225 000th vehicle off the production line (95 000 in Japan, 80 000 in the USA and 50 000 in Europe).
- In the first quarter of 2016, the Nissan Leaf remained the most sold electric car (16 282 vehicles) ahead of the Tesla Model S (12 420 sales), the Mitsubishi Outlander Plug-In (9 279 sales) and the BYD Tang (9 221 sales).
- By group, Renault-Nissan boosted its lead in the first quarter of 2016, with a global sales volume of 24 767, compared to 16 783 vehicles for BYD and 14 820 vehicles for Tesla. For the period from 1st January 2005 to 31st March 2016, Renault-Nissan sold 316 112 vehicles , well ahead Mitsubishi (145 573 sales), Tesla (125 091 sales), GM (114 679 sales) and BYD (104 656 sales). The Volkswagen group is well behind this with 84 517 cumulated sales.
- Europe was once again the leader in sales of electric vehicles in the first quarter of 2016 (47 139 vehicles), ahead of China (43 394 vehicles), the USA (27 611 vehicles) and Japan (12 098 vehicles).
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Top 20 of global car production by group in 2015
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Top 20 of global car production by group in 2015
- The Top 20 of global car production by group in 2015 can be examined in two different ways:
-1) According to the Western ranking, which lists car production at Chinese factories by Chinese assemblers under the production of each Western manufacturer. This ranking is the most widely used in the Western world.
-2) According to the Chinese ranking, which lists the production of each Western manufacturer at Chinese factories under the production of Chinese assemblers. This ranking is mostly used in China.
- The two rankings differ significantly, as the first one only contains only three Chinese manufacturer-assemblers (15th, 16th and 20th place), while the second contains six Chinese manufacturer-assemblers, figuring higher in the ranking, as is to be expected (7th, 10th, 11th, 14th, 17th and 20th place).
- In addition to this, Western manufacturers produce many vehicles in China which are at a disadvantage in the second ranking, as this production is listed under that of the Chinese assemblers. It is for this reason that Volkswagen is no longer second, but fifth and GM is no longer third, but fourth. However, Renault-Nissan is no longer fourth, but second and Hyundai-Kia is no longer fifth, but third. Toyota ranks first in both the rankings.
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