Mercedes could lead the Premium market in 2016
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Mercedes could lead the Premium market in 2016
- In 2015, in terms of sales, BMW was the leading Premium brand in the world.
The Bavarian brand sold 1,905,234 vehicles, while Mercedes has sold 1,871,511 and Audi 1,803,250.
The Bavarian brand sold 1,905,234 vehicles, while Mercedes has sold 1,871,511 and Audi 1,803,250.
- In the first quarter of 2016, a change took place in this ranking: Mercedes overpassed BMW and has become leader, with 483,487 units sold, against 478,743 for the Bavarian brand and 455 750 for Audi.
- It is the growing popularity of compact models of Mercedes (135,747 units of Class A, Class B, CLA, GLA were manufactured in the first quarter 2016 against 115,009 in the first quarter 2015, which represents a 18% increase) and increasing production of Mercedes in China (70,147 units in the first quarter 2016 against 48,351 in the first quarter 2015, which represents an increase of 45%) that enabled Mercedes to take the lead on BMW and Audi.
- Mercedes plans to maintain its leadership.
It has announced a comprehensive plan-product. The brand will replace a dozen models between 2017 and 2019, will launch new models and offer up to 35 different body styles in its 2020 catalog (against 30 for BMW and 20 for Audi, at the same date).
It has announced a comprehensive plan-product. The brand will replace a dozen models between 2017 and 2019, will launch new models and offer up to 35 different body styles in its 2020 catalog (against 30 for BMW and 20 for Audi, at the same date).
- The four principal markets for Mercedes , which account in 2015 for 59 % of its global sales are: the United States (20% of sales), Germany (15%), China (14%) and UK (10% ).
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PSA and Dongfeng announce the creation of a new common platform
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PSA and Dongfeng announce the creation of a new common platform
- PSA and its Chinese partner (and shareholder) Dongfeng announced the creation of a new common platform, named e-CMP.
This new platform will allowed both carmakers to design and market from 2019 a global range of 100% electric vehicle from B and C segments, for Peugeot, Citroën DS and Dongfeng. For now, none of these brands produce 100% electric vehicle, neither in China nor Europe.
This new platform will allowed both carmakers to design and market from 2019 a global range of 100% electric vehicle from B and C segments, for Peugeot, Citroën DS and Dongfeng. For now, none of these brands produce 100% electric vehicle, neither in China nor Europe.
- This platform is to be added to the CMP1, a common platform recently announced and dedicated to the B segment vehicles, equipped with thermal and hybrid engines for Peugeot, Citroen, DS and Dongfeng and marketed from 2018.
- It is now likely that the EMP2 platform used since 2013 by PSA for C and D segments models, could evolve to a common platform Dongfeng-PSA (probably named CMP2), which allowed Dongfeng to use this platform for its own C and D segments models.
- PSA and Dongfeng will therefore have at term three platforms: CMP1, CMP2 and e-CMP.
- The new platform e-CMP indicates the plausible end of the agreements between PSA and Mitsubishi (started in 2010) for the marketing of common electric cars (Mitsubishi i-Miev, Peugeot Ion, Citroën C-Zero). Since then, PSA sold 15,000 units of the Peugeot Ion and Citroën C-Zero, while at the same time, Renault has sold 50,000 units of the Zoe.
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Mercedes started its new assembly plant in Brazil
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Mercedes started its new assembly plant in Brazil
- The Brazilian new assembly plant of Mercedes (for Passenger Cars), announced in November 2013, finally started operations in March 2016.
Located in Iracemapolis (near Sao Paulo), this plant has a capacity of 20 000 units per year, making it a small plant.
Located in Iracemapolis (near Sao Paulo), this plant has a capacity of 20 000 units per year, making it a small plant.
- The Premium market in Brazil is still very modest.
Most vehicles sold in the country are from generalist brands and lower segments (A – B and C segments).
Most vehicles sold in the country are from generalist brands and lower segments (A – B and C segments).
- Mercedes has nevertheless begun to assemble the C-Class (sedan from the D-segment) since late March, and will start to assemble the GLA (SUV from the C -segment) from end of June.
- The start of the Mercedes plant occurs when the Brazilian market collapses: this market has indeed fallen by 15% for PC in 2015 (following a decline of 9.5% in 2014) and still dropped by 26.5% in the first quarter 2016.
- However, Mercedes remains optimistic, on the basis that it recorded highest sales in this market since 2014.
Mercedes really believes in the potential of this great market with a low motorisation rate (125 vehicles per 1 000 inhabitants).
Mercedes really believes in the potential of this great market with a low motorisation rate (125 vehicles per 1 000 inhabitants).
- In 2017, the Brazilian market should increase.
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Volkswagen will build a new plant in China with FAW
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Volkswagen will build a new plant in China with FAW
- While in 2015 the Volkswagen Group was overpassed by the GM group in China (with 3.46 million units against 3.52 million units for GM), it became the first carmaker in the country for the first semester of 2016 (with 1.28 million units against 1.27 million units for GM).
- This performance follows the robust growth of the Chinese automotive market and the announcement by the Volkswagen management to build a new assembly plant in China. This plant located in Tianjin and built with FAW will enable the VW group to increase its capacity by 300,000 units per year.
- The capacities of the German group in China are today 4.26 million units per year. They will therefore reach 4.56 million units in 2018, when the new Tianjin plant will be operating. Let us remind that Volkswagen's objective is to produce and sell 5 million vehicles per year in China from 2020.
- It will therefore be necessary to build a plant of 300,000 units per year and another one of 150 000 units per year (or two plants of 300 000 units per year) in order to achieve this objective. Last year, VW produced in China 3.5 million vehicles in total: 1.5 million vehicles with FAW and 2.0 million vehicles with SAIC.
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Volvo unveiled the first models based on the platform CMA
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Volvo unveiled the first models based on the platform CMA
- While the first Volvo models with the platform SPA (Scalable Product Architecture) dedicated to the segment E models were launched in 2015 (XC90) and 2016 (S90 / V90), the first Volvo models with the new platform CMA (Compact Modular Architecture) dedicated to the C-segment models will be launched in 2017. Two concepts anticipating future V40 and XC40 C segment were unveiled this month.
- These two models will replace the current V40 sedan, launched in 2012. One will be a classic 5-door sedan (as the current V40), the other will be a brand new compact SUV with 5 doors and derived from the sedan.
- Volvo did not have until now a SUV from the C segment. Actually, the Swedish brand controlled by Geely had only two SUVs from the upper segments, the XC60 (D segment) and XC90 (E segment). But, SUVs from the C segment C represent today the largest share of sales of SUV in Europe, and this segment/body is growing strongly.
- Volvo will equip its two new models with a gasoline engine, a diesel engine, a plug-in hybrid and a BEV version. These models will also launch an all-new 3-cylinder petrol engine.
- Both models will be produced at the Belgian plant of Volvo (Gent) at a rate of 150 000 units/year (100 000 units for the sedan V40 and 50,000 for the SUV XC40).
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