What is the state of delocalisation by German manufacturers?
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What is the state of delocalisation by German manufacturers?
- While French and Italian manufacturers delocalised a great deal of their production in the 2000s, German manufacturers have limited their delocalisations, prefering to concentrate their manufacturing base in Germany.Delocalisation is based on the principle of tranferring an entreprise's operations, capital and jobs from one country to another in order to take advantage of more favourable economic conditions (notably lower costs). With this principle in mind, we examine the European delocalisations of the Volkswagen, Mercedes and BMW:
-1) Volkswagen has long since delocalised the production of the Polo to Spain. More recently, VW has concentrated production of the Up-Mii-Citigo in Slovakia, the Caddy in Poland, large MPVs in Portugal (Sharan-Alhambra) and large SUVs in Slovakia (Touareg-Q7). Audi has delocalised part of its production to Hungary (A3), to Belgium (A1) and Spain (Q3).
-2) Mercedes has long since delocalised its Vito/V Class to Spain. More recently, Mercedes delocalised part of its production to Hungary (B Class, CLA). Large SUVs are all manufactured in the United States, the primary market for this type of vehicle, but this does not count as delocalisation in the truest sense.
-3) BMW is currently the German manufacturer which has delocalised the least, but production of all large SUVs is still carried out in the United States as this is the main market for this type of vehicle. These are therefore not true delocalisations.
- In 2015, VW delocalised 32% of its European production, Daimler 25% and BMW 0%.
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100% Chinese brands see their market share increase in China
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100% Chinese brands see their market share increase in China
- In the Chinese passenger car market, foreign carmakers who manufacture in China as part of joint ventures (JV) with local manufacturers/assemblers still account for two thirds of total registrations, as was the case a decade ago.
- It should, however, be noted that these foreign manufacturers had already reached as much as 72% of the market for passenger vehicles in 2014, thanks to their sedans, but also to some extent their SUVs. In the same year, the share of 100% Chinese manufacturers in the passenger vehicle market fell to 28%, even though the Chinese government had set them a target to gain a 40% share of the market.
- It was the strong growth in sales of SUVs offered by Chinese 100% manufacturers which allowed these manufacturers to increase their market share substantially in 2015 and 2016 (1st quarter). Sales of electric cars also contributed modestly to this growth. From 28% in 2014, the market share of 100% Chinese manufacturers grew to 32% in 2015, and to 36% in the first quarter of 2016, returning to 2006-2007 levels.
- This trend shows no signs of decelerating over the course of the next few months, as around twenty new SUVs were unveiled at the Beijing Motor Show by 100% Chinese manufacturers.
- Inovev believes that the latter could indeed reach the goal of a 40% share of the market from 2017.
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Production of Electric and Plug-In Hybrid vehicles in Europe in 2015
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Production of Electric and Plug-In Hybrid vehicles in Europe in 2015
- Europe manufactured 177 438 Electric and Plug-In hybrid vehicles in 2015, compared to 140 493 in 2014 and 64 879 in 2013. Of these 177 438 vehicles manufactured in 2015 (+26.3% compared to 2014), 109 308 were 100% Electric vehicles (+8.2% compared to 2014) and 68 130 were Plug-In hybrids (+72.6% compared to 2014).
- Electric and Plug-In hybrid vehicles therefore account for approximately 1% of European automobile production, which is still a very marginal level. But their production has been growing constantly since 2010 and at a faster rate than overall automobile production.
- The most produced 100% Electric (BEV) models in Europe in 2015 were the BMW i3 (27 000 vehicles), Renault Zoe (19 000 vehicles), Volkswagen e-Golf (17 000 vehicles) and Nissan Leaf (15 000 vehicles).
- The most produced Plug-In hybrid vehicles (PHEV) in Europe in 2015 were the Volkswagen Golf GTE (17 000 vehicles), Audi A3 e-tron (12 500 vehicles), Volvo V60 (10 000 vehicles) and Mercedes C Class (5 000 vehicles).
- By brand Volkswagen is the European leader in Electric and Plug-In hybrid vehicles (42 000 vehicles), ahead of BMW (32 500 vehicles) and Renault (31 000 vehicles). By group, Volkswagen is once again the European leader (60 000 vehicles), ahead of Renault-Nissan (48 000 vehicles) and BMW (32 500 vehicles).
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In which European countries are most light utility vehicles manufactured?
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In which European countries are most light utility vehicles manufactured?
- 35 light utility vehicles (below 3.5 tonnes) are currently manufactured in Europe.
- Turkey is the leading country for LUV production in this region, with the Ford Transit, Transit Custom, Transit Courier, the Fiat Doblo and Fiorino, and its derivatives the Opel Combo, Peugeot Bipper and Citroën Nemo (470 000 vehicles in total in 2015).
- France has once again become the second biggest producer country in the region, with the Renault Kangoo, Trafic and Master, their derivatives the Mercedes Citan, Opel Movano and Nissan NV400, as well as the Peugeot Expert, Citroën Jumpy and their derivatives the Fiat Scudo and the Toyota Proace (430 000 vehicles in total). The relocation of the Renault Trafic allowed France to regain the position of second biggest producer country in 2015.
- Spain is the third biggest producer country in the region, with the Mercedes Vito, Ford Transit Connect, Citroën Berlingo, Peugeot Partner, Nissan NV200, Nissan Navara, Nissan Cabstar and Iveco Daily (400 000 vehicles in total).
- Germany is the fourth biggest producer country in the region, with the Mercedes Sprinter, Volkswagen Transporter, Volkswagen Crafter and Volkswagen Amarok (275 000 vehicles in total).
- Finally, Italy is the fifth biggest producer country in the region, with the Fiat Ducato, Peugeot Boxer and Citroën Jumper (235 000 vehicles in total). These five countries represented 90% of LUV production in Europe in 2015.
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In which European countries are segments A, B, C, D, E and F manufactured ?
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In which European countries are segments A, B, C, D, E and F manufactured ?
In which Euopean countries are segment A, B, C, D, E, and F cars manfactured?
- Segment A cars are those with low margins for their manufacturers. They are therefore produced essentially in low-cost countries in Eastern Europe: the Czech republic, Poland, Slovakia, Slovenia and Turkey represent 73% of all segment A car production in Europe.
- Segment B cars are mostly produced in Western Europe: Spain, France, Germany, Great Britain and Italy represent 67% of the total production of segment B cars in Europe.
- Segment C cars are produced mostly in Western Europe: Germany takes the lead thanks to the VW Golf. Germany, Spain, Great Britain and France represent 72% of total segment C car production in Europe.
- Segment D cars have a high margin for manufacturers. They are produced mostly in Western Europe: Germany alone represents 65% of total segment D car production in Europe.
- Segment E cars have a high margin for manufacturers. They are produced mostly in Western Europe : Germany alone accounts for 58% of total segment E car production in Europe.
- Segment F cars have a high margin for manufacturers. They are produced mostly in Western Europe: Germany alone represents 57% of all segment F car production in Europe.
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