The European market of hybrid vehicles (HEV) in 2016

 

The European market of HEVs (Hybrid Electric Vehicles) has been declining for several years
(in the same way as the US market has), probably because part of potential customers turned directly toward PHEVs (Plug-in Hybrid Electric Vehicles) or BEVs (Battery Electric Vehicles).

While in 2015 the market of electric vehicles (BEVs +  PHEV) in Europe totaled 189,000 units (+ 80% compared to 2014) and it is likely to reach 227,000 units in 2016 (+ 20% compared to 2015), the market of HEVs  fell 3% in 2015 and 2% in 2016.
It will barely exceed 200 000 units in 2016 against 220,000 in 2014.

Thus in 2016, for the first time, the sales volume of electric vehicles (BEVs + PHEVs) will exceed that of HEVs.
The arrival of the new Hyundai Ioniq and Kia Niro onto the market could however reverse the trend in 2017.

The European market of HEVs is dominated by the Toyota group, with 95% of sales in 2016.
The strategy of the Japanese group for Europe was indeed to promote at maximum this type of engine, rather than rely on diesel vehicles, PHEVs or BEVs. Three Toyota  cars sold in Europe are now equipped with a hybrid engine.
The most popular models are the
Yaris and Auris, which represent 60% of hybrid sales in Europe.

16-24-7   

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Mercedes and BMW disclosed their BEV development plan

 

Mercedes and BMW presented their development plans for BEVs (Battery Electric Vehicles).

Mercedes has announced the creation of a new range, EQ, solely dedicated to BEVs
The carmaker’s aim with this range of BEVs is to  develop an offer at the same price as the equivalent thermal models.
Mercedes plans to launch 10 different models of BEVs between 2020 and 2025. According to the carmaker, this BEV range should account for about
500,000 sales in 2025. Currently, Mercedes has only one BEV marketed under its own brand, the Electric Drive (ED) B-Class, of which 2 000 units were sold worldwide in the first half 2016.
It is to note that BEV  models of Smart will not be included into the EQ range.

BMW for its part intends to develop its range of electric vehicles with both BMW and Mini brands. The already sold  i3 and i8
(10 000 units have been sold worldwide in the first half of 2016) will be backed by an electric Mini in 2019, an electric SUV X3 in 2020 and an electric i5 (midrange sedan) in 2021. Within five years, BMW will therefore have developed five different BEVs.

Within five years, BMW will have five different BEV models in its range. The carmaker does not communicate on its side on sales forecast but stresses it will develop in parallel its range of PHEVs (Plug-in Hybrids Electric Vehicles) of which 10 000 units have been sold worldwide in the first half 2016.

16-24-6   

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Ford has definitively stopped its production in Australia

 

The Ford group produced its last car in Australia on October 7, 2016. The carmaker announced three years ago it would stop producing cars in its Australian plants, officially considered unprofitable.

This judgment follows that made by Mitsubishi in 2008, a year ahead of those that will be made by General-Motors (Holden) and Toyota which also decided to permanently stop their production in Australia.

The Australian market (about 1 million vehicles per year) will be from 2018 entirely supplied by imports, mainly from Asia, South Africa, North America and Europe.

A quarter century later, the Australian automobile production has ended up following the same path as that of New Zealand, neighbouring country of Australia, which gave up its car industry in the early 90s.

Ford created its first automobile plant in Australia in 1925. The most iconic and best-selling model was the D/E-segment sedan Falcon launched in 1960 and whose generations succeeded until 2016. This was the last model manufactured by the brand in Australia, alongside the Territory (2004-2016), a compact SUV based on the Falcon, which has been for ten years the best-selling SUV in the Australian market.

After the closure of Ford, GM and Toyota plants, the Australian market could see a total reshuffle of cards at the brand level.

16-24-5   

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Nissan will stop the Note production at Sunderland from 2017

 

While the future production of 100,000 Nissan Juke on the Sunderland UK site is not at all guaranteed (see Inovev’s analysis  "Nissan unveils a new  B-segment SUV: the Kicks"), the Japanese carmaker has announced it would stop producing the Note on this site from spring 2017.

The production of the first generation of the Note (a B-segment MPV) started in Sunderland in 2006.
The second generation was launched in 2013 but its sales have strongly declined.
Consequently its production  declined gradually from 107 000 units in 2006, down to to 40 000 units in 2016.
This compact van has certainly suffered from a fierce competition from compact SUVs that were developed from the 2010s.

The Note is also manufactured in Japan (for Asian markets) and Mexico (for US markets).
It is therefore quite possible that the Note continues to be sold in Europe, this time coming from the Mexico plant in the same way as Honda HRV  which is also produced in Mexico and whose European sales are very close to the Nissan Note’s in Europe (25 000 units and 28,000 units respectively, on the cumulative nine months 2016).

The production of the Note in Mexico has also declined: from 90 000 units in 2014 down to 70 000 in 2015 and 50,000 in 2016.

The transfer of European production of the Note to Mexico could improve the situation of the Mexican site.

16-24-4   

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The hybrid Hyundai Ioniq and Kia Niro challenge the hybrid Toyota

 

The Toyota group has become the largest manufacturer of HEVs (Hybrid Electric Vehicles), far ahead of its competitors.
Since 2012, over one million units are produced annually in its plants. Toyota has sold 9.5 million hybrid vehicles in total since the launch of the first generation Prius in 1997.

The Hyundai-Kia group wants to enter this HEV market currently dominated by few players, in order to meet in an easier way anti-pollution standards in the various world regions. In order to attain the new environmental constraints the Korean group Hyundai-Kia, in the same way as the Japanese Toyota group, will launch several models specifically designed as HEV, as well as hybrid models derived from thermal models.

Two hybrid models built on the same platform were launched in 2016, the Hyundai Ioniq (C-segment sedan) and Kia Niro (C-segment SUV). They share the same 1.6l 105hp petrol engine and the same44hp  electric motor (149hp in total) and will soon be available in plug-in version (like the Toyota Prius, and also like the Kia Optima which is equipped with a 2.0l150hp petrol engine).

Both models will be followed by other hybrid models over the coming years as Hyundai-Kia plans to market 25 different hybrid models by 2020.

Hyundai-Kia sold 62,000 hybrid vehicles worldwide in 2015 (43,000 Hyundai and 19,000 Kia). In 2016, this figure is expected to approach 100,000 units. The group aims to sell 300,000 hybrid vehicles a year, compared with 1.4 million units expected by Toyota.

16-24-2   

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