Reduction of production overcapacity in Europe in 2015
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Reduction of production overcapacity in Europe in 2015
- With the progress of the European car market (29 countries) in 2015 of 9.4% (PC + LCV), European plants have seen their utilization rates increase sharply last year. This utilization rate reached 81%, down from 74% in 2014 and 68% in 2013. It is thus closer to the rates achieved before the crisis of 2008-2009, including that of 2007 which was of 85% .
- By country, Germany that holds the best utilization of its plants (91%), ahead of Great Britain (90%) and Belgium (87%) which closed several of its plants. The countries that saw their rates rise sharply are Belgium (through the elimination of existing capacities: Genk), Slovenia (arrival of the new Renault Twingo and Smart Forfour), Sweden (thanks to the elimination of existing capacities: Trollhättan plant), Italy (arrival of the Jeep Renegade and Fiat 500X) and Spain (arrival of the Opel Mokka and Ford Mondeo, Galaxy, S-Max).
- By manufacturer, Tata Motors (Jaguar / Land Rover) holds the best utilization of its plants (101%). To increase its capacity, the manufacturer, which benefited from the success of its SUV and its new Jaguar XE, will build a factory in Slovakia. The BMW Group (93% utilization rate) rents the Nedcar plant in the Netherlands to increase capacity (production of the Mini). Followed by Hyundai-Kia, Daimler, Volkswagen, Geely, Renault-Nissan who benefit from the success of their SUV (Hyundai Tucson, Kia Sportage, Mercedes GLC, VW Tiguan, Volvo XC90, Nissan Qashqai, Renault Qajar). The Carmakers who saw their rates rise sharply in 2015 are GM and Ford through removing some of their capabilities in Europe (Bochum plants and Genk).
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Overview of the Canadian market in 2015
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Overview of the Canadian market in 2015
- The Canadian automotive market grew by 2.7% in 2015, reaching a volume of 1.90 million vehicles (1.18 million LCV and 0.72 million PC). With this volume approaching 2 million vehicles, the Canadian market has reached a new high, although the country's production volume is shrinking every year, which means that Canada must rely more and more imports, mainly from the United States and Mexico where production volume tends to progress.
- Canada is also the market in the NAFTA region, which increased the least in 2015, seeing as the US market grew by 5.7% and the Mexican market by 19.5%.
- By manufacturer, the FCA group (15.4% of the market, + 1.1%) continues to lead the Canadian market (thanks to the Chrysler branch), ahead of the Ford group (14.5% market share, -4.8% ). Followed by the GM group (13.9% market share, + 5.4%), Toyota (11.0% of the market, + 4.1%), Hyundai-Kia (10.7% market share, -2.2 %), Honda (9.4% of the market, + 2.9%), Renault-Nissan (6.9% market share, +12.6%), Volkswagen (5.5% market share, 8.8 %), Mazda (3.8% market share, -0.5%) and Subaru (2.5% market share, 10.9%). The largest increases go to the Renault-Nissan and the Volkswagen groups. Groups Hyundai-Kia, Mazda and Ford saw sales decline.
- The ten best selling models in the Canadian market in 2015 are: Ford F-Series (115 148 units), Dodge Ram (89 371), Honda Civic (64 950), GMC Sierra (53 727), Ford Escape (47 726), Hyundai Elantra (47 722), Toyota Corolla (47 198), Dodge Caravan (46 927), Chevrolet Silverado (46 407), Toyota RAV4 (42 246).
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Overview of the Russian market in 2015
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Overview of the Russian market in 2015
- The Russian car market fell for the third consecutive year, with a volume of 1.6 million PC + LCV. This market fell to a level two times lower than in 2012, where it had approached for the first time the 3 million units threshold. The year 2015 was even more catastrophic than 2014, since it is now approaching the very low level reached in 2009 (1.5 million units).
- Only a policy of incentives for the purchase of new vehicle could revive the Russian market in 2016, which is suffering in particular from the decline in prices of raw materials, particularly oil (since Russia is a major oil producer).
- By manufacturer, the Renault-Nissan group (32.3% of the market with 16.8% for Lada, -32.2%) remains the leader of the Russian market, far ahead of Hyundai-Kia group (20.3% of the market , -13.5%). Followed by the Volkswagen group (10.6% market share, -35.9%), Toyota (7.4% market share, -34.6%), GM (5.4% market share, -61.5%) Daimler (3.1% market share, -16.7%), Ford (2.4% of the market, -41.5%), Mitsubishi (2.2% of the market, -55.2%), BMW (1.8% market -22.6%) and Mazda (1.7% market share, -46.1%). The least declines are recorded by Korean manufacturers (Hyundai, Kia) and Premium manufacturers (Daimler, BMW).
- The ten best selling models on the Russian market were:LadaGranta (108 653 units), Hyundai Solaris (106 509), Kia Rio (88 920), VW Polo (40 747), Renault Duster (38 625 ), Renault Logan (37 754) LadaLargus (35 928), LadaKalina (34 084), Lada (32 541), Chevrolet Niva (28 350). The Renault-Nissan group ranks six models in the top 10 (including four Lada), all made in Russia. The Hyundai-Kia group ranked two (a Hyundai and Kia, both manufactured in Russia).
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Renault and PSA return to Iran to produce new models
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Renault and PSA return to Iran to produce new models
- In 2015, Iran produced 1.08 million vehicles, most of which were sold on the local market. Peugeot models (206, 405) remain the most popular models on the Iranian market, even if they are not fitted with original PSA parts . They accounted for 350 000 sales last year, 36% of the market. Renault models (Tondar) accounted for 30 000 sales (3% of the market). SAIPA meanwhile sold 320 000 vehicles (32% of the market) and Iran Khodro 150 000 units (14% of the market). On top, imports, especially from China: reached a little over 100 000 units (11% market share), up sharply compared with previous years.
- Due to the scheduled end of the economic sanctions against Iran, the two French manufacturers have announced their new redeployment strategy in this market:
- From 2017, Peugeot will produce annually 200 000 recent models (208, 301, 2008) with Iran Khodro.
- From 2017, Renault will produce annually 200 000 recent models (Logan, Sandero, Duster, Kwid) with SAIPA.
- These vehicles will be marketed in Iran and will not be exported.
- Negotiations are also underway with Volkswagen, Mercedes and Fiat.
- The Iranian government expects an Iranian car market and a production of 2 million vehicles of all brands in 2020. The latter intends not to reinstall a monopoly of French manufacturers in the Iranian market, as it did in the past, and now expects a market share of 20% for French manufacturers and 20% also for Chinese manufacturers, the rest being shared both between local brands Khodro and SAIPA Iran, and also between German and Korean manufacturers.
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Overview of the Mexican market in 2015
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Overview of the Mexican market in 2015
- The Mexican automobile market increased by 19.5% in 2015 to 1.17 million vehicles, beating a new sales record (the previous dating from 2006). Mexico takes advantage of the good economic situation observed in the NAFTA region (USA, Mexico, Canada) and a privileged position as the seventh largest producer worldwide (3.5 million vehicles produced in 2015). Mexico attracts more and more car manufacturers like Mazda, BMW or Daimler that have recently built new plants there.
- By manufacturer, the Renault-Nissan group (27.6% market share, +17.3%) remains the leader of the Mexican market, far ahead of the GM group (19.0% market share, +18.1%). Followed by the Volkswagen group (16.2% market share, +11.9%), Ford (6.6% market share, +10.7%), FCA (6.4% market share, +12.7%) Toyota (6.3% market share, + 21.8%), Honda (5.6% market share, + 21.1%), Mazda (4.2% market share, + 40.0%), Hyundai -Kia (2.8% market share, + 209.0%) and BMW (1.3% market share, + 17.3%). The largest increases are to be credited to Korean manufacturers (Hyundai, Kia) and Japanese manufacturers (Toyota, Honda, Mazda) who had little presence until now in the Mexican market.
- The ten best selling models in the Mexican market in 2015 are: Chevrolet Aveo (76 696 units), Nissan Versa (64 454), Volkswagen Jetta (56 577), Volkswagen Vento (53 096), Nissan Micra (49 658 ) Nissan Tsuru (49 134), Chevrolet Spark (42 829), Nissan Sentra (35 996) Chevrolet Sonic (31 120) and Mazda 3 (29 982). The Renault-Nissan group ranks four models in the top 10, GM group ranks three and the Volkswagen Group two.
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