Complementarities between Nissan and Mitsubishi
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Complementarities between Nissan and Mitsubishi
- While Nissan is in the process of taking control of Mitsubishi Motors, it is interesting to analyse the complementarities between the two carmakers.
- Product range complementarity: Sedan/SUV breakdowns of Nissan and Mitsubishi vehicle sales are very similar at worldwide level: in both carmakers, sedans account for 40% of production in 2015, and SUVs for 36% during the same period. However, the MPVs share is higher at Nissan (9% vs 2% for Mitsubishi), while pick-ups share is more important at Mitsubishi (15% vs 7% for Nissan). It is to be noted that Mitsubishi sedans belong mostly to the A segment (K-cars).
There is therefore an obvious complementarity and potential synergies between the two carmakers.
There is therefore an obvious complementarity and potential synergies between the two carmakers.
- Geographical complementarity: Nissan is a global carmaker, while Mitsubishi sells mainly in Japan and in ASEAN, where Nissan is less present. During these last years, Mitsubishi closed its Australian plant (2008), its European plant (2012) and its American plant (2015). Meanwhile, Nissan has not closed any plants but conversely opened new ones.
- In terms of production volume, Nissan has produced 4,5 times more than Mitsubishi (2,5 times in 2005). Mitsubishi sales dropped significantly in 2015 (-13,5%) while Nissan sales increased strongly (+7,5%). Moreover, Nissan is composed of three brands, well positioned: Datsun for the entry range, Nissan for the middle range and Infiniti for the premium market, while Mitsubishi has only one brand. Finally, the case related to the consumption of its engines, having recently come out in Japan, will certainly weaken Mitsubishi in 2016.
- The Mitsubishi’s acquisition is therefore a good opportunity for Nissan, both from financial and product range points of view.
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Lincoln starts marketing the new Continental
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Lincoln starts marketing the new Continental
- Lincoln has just started marketing the new Continental (segment F) launched in Detroit in January 2016.
Ford's objective is to offset declining sales of the MKS - the current premium sedan of Lincoln brand based on the Ford Taurus (segment E) – and so get back onto the premium market.
Ford's objective is to offset declining sales of the MKS - the current premium sedan of Lincoln brand based on the Ford Taurus (segment E) – and so get back onto the premium market.
- Derived from the concept car showed at the New York Show 2015, this model revives the mythical name used many times by the Lincoln brand, from 1939 to 2002.
- The new model equipped with a new petrol engine (6 cylinders twin-turbo 3-liter engine developing 400hp) has indeed for ambition to compete with the new Cadillac CT6, but chiefly with Mercedes S-Class, BMW 7 Series, Audi A8 and Lexus LS, which represent the largest part of the F-segment in the United States (a market of 100 000 units/year).
- Lincoln is currently absent from European market and very little present on Chinese market.
But Ford's luxury subsidiary intends to take advantage of its new Continental as a basis of its setting up on Chinese market which is about to become the first world Premium market.
But Ford's luxury subsidiary intends to take advantage of its new Continental as a basis of its setting up on Chinese market which is about to become the first world Premium market.
- In 2015, Lincoln sold 123 505 vehicles (+ 0.3% compared to 2014) including: 101 227 vehicles in the US, 7 939 in Canada, 4 630 in China, 3 062 in the United Arab Emirates, 2 839 in Korea, 2 073 in Mexico and 1 735 in Saudi Arabia. In 2016, Lincoln aims to triple its sales in China with Continental.
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What’s the impact of diesel gate on Volskwagen brand sales ?
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What’s the impact of diesel gate on Volskwagen brand sales ?
- Since Volkswagen diesel engines manipulation has come out at the end of September 2015 , what’s its impact on Volkswagen brand sales (knowing there was no impact on Audi, Seat, Skoda and Porsche)?
- Eight months went by since the information report by media. Most vehicles delivered and registered from September to December 2015 were ordered before or at the beginning of the “diesel gate”. Consequently, registrations statistics during this period are not relevant. The analysis is only of interest for the first 4 months of 2016. As no new information popped up, the effect indeed melted down over following months.
- In Europe, over the first 4 months of 2016, VW sales have grown (+1,2% compared to the same period in 2015). Even if a sharp drop in sales could be noticed in January (-4%), February and April months have offset the first month. However, VW's growth has been smaller than the market’s one over these 4 months (+8% compared to the same period in 2015) than direct competitors’ one.
- In Russia, the VW brand has decreased by 5% over the 4 months of 2016, but this score is a better one than the entire Russian market’s one (-15%).
- In China, at the exception of the first two months of 2016, which were negative, all 4 months of 2016 have shown a positive result (+5%) in a growing market (+7%).
- Finally, it is in the USA market that the VW brand suffered the biggest drop in sales. USA experienced the combined effect of the diesel gate and decline of PC USA market (-8% over 4 months 2016). Consequently, the brand sales have decreased nearly by 11% over this period.
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Porsche quadruples its production in fifteen years
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Porsche quadruples its production in fifteen years
- German manufacturer Porsche, a subsidiary of the Volkswagen group since 2012, has quadrupled its production in fifteen years. The production volume of the Stuttgart-based firm grew from 57 000 vehicles in 2001 to 228 000 in 2015.
- Porsche has benefited not only from growing global demand for Premium vehicles but also, most importantly, from the diversification of its range.
- In 1996, Porsche launched the convertible Boxster, and then, in 2005, the coupé Cayman, as entry-level sports cars that are less expensive than the traditional cabriolet and coupé of the 911 series, which have tirelessly restyled since 1963.
- Porsche invested the the SUV category in 2002 with the launch of the Cayenne (segment E), complemented by the Macan (segment D) in 2014. Today, SUVs represent a large majority of Porsche's production.
- Finally, Porsche invested in the sedan category in 2009 with the launch of the Panamera(segment F), which will be joined in 2017 by a smaller sedan (segment E).
- The Porsche range has gone from one single model to six models in fewer than 20 years, which explains the strong growth in its sales over this period. In 2015, Porsche sold 68 000 vehicles in Europe (compared to 57 000 in 2014), 58 000 in China (compared to 47 000 in 2014) and 52 000 in the USA (compared to 47 000 in 2014).
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Nissan once again top producer of electric cars in the first quarter of 2016
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Nissan once again top producer of electric cars in the first quarter of 2016
- For the whole of 2015, the brand which sold the most electric and plug-in hybrid vehicles worldwide was the Chinese manufacturer BYD (61 726 sales), ahead of Tesla (51 598 sales), Mitsubishi (48 203 sales) and Nissan (43 114 sales).
- In the first quarter of 2016, Nissan (17 113 sales) became the leader in this category, ahead of BYD (16 783 sales).
- Nissan holds the record for the most produced electric car in the world, as the Leaf has just reached its 225 000th vehicle off the production line (95 000 in Japan, 80 000 in the USA and 50 000 in Europe).
- In the first quarter of 2016, the Nissan Leaf remained the most sold electric car (16 282 vehicles) ahead of the Tesla Model S (12 420 sales), the Mitsubishi Outlander Plug-In (9 279 sales) and the BYD Tang (9 221 sales).
- By group, Renault-Nissan boosted its lead in the first quarter of 2016, with a global sales volume of 24 767, compared to 16 783 vehicles for BYD and 14 820 vehicles for Tesla. For the period from 1st January 2005 to 31st March 2016, Renault-Nissan sold 316 112 vehicles , well ahead Mitsubishi (145 573 sales), Tesla (125 091 sales), GM (114 679 sales) and BYD (104 656 sales). The Volkswagen group is well behind this with 84 517 cumulated sales.
- Europe was once again the leader in sales of electric vehicles in the first quarter of 2016 (47 139 vehicles), ahead of China (43 394 vehicles), the USA (27 611 vehicles) and Japan (12 098 vehicles).
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