- Overall: In Japan in 2014, HEV/PHEV/BEV Passenger Vehicle Sales Volume up 13,9 percent to 982,483 Units. Sales volume of HEV/PHEVs went up 13.9 percent compared to the same period of 2013 to 966.020 units, BEVs increased 11.6 percent to 16 463 units.

- Toyota/Lexus: HEV/PHEV sales volume increased 1,3 percent to 683,955 units. For the Toyota brand, increased sales of the Corolla and Camry, offset declining sales of other hybrid vehicles, including Aqua, Prius and Prius+. Looking at the Lexus brand, only the CT200h increased its sales, while two new models (NX300h et RC300h) were launched onto the market during the second half of 2014 year.

- Honda: HEV/PHEV sales volume increased 64.5 percent to 239,743 units thanks to brisk sales of the Fit (Jazz in Europe) and Vezel (HR-V in Europe) models. 

- In the BEV market, Nissan, only real player in this market (with 86 percent of the EV market share), increased 8,9 percent to 14,177 units, thanks to the Leaf.

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- Indonesia's automobile sales volume in 2014 dropped 1.8 percent from the previous year to 1.2 million units. Although sales surpassed 1 million units for the third consecutive year, volume fell below compared to the previous year's level for the first time in five years. Decline in demand is attributed to three factors; 1. market slowdown as a result of rising prices due to the weakening national currency against the US dollar, 2. the government's plan, put forth in October 2014, to gradually decrease fuel subsidies which have been putting pressure on finances, and 3.30 percent increase in fuel prices, implemented in November 2014.

- Looking at results by type, passenger vehicle volume of 879,000 units was  on par with that of the previous year. LCGCs (Low Cost Green Cars), which began to enter the market in September 2013, pushed up sales, enabling passenger vehicles to maintain the previous year's level. LCGCs sold 172,000 units, increasing their share within the passenger vehicle sector to 19.6 percent. As LCGCs seized a greater portion of the market, sedans (down 36.8 percent) and non-sedans (down 13.7 percent) declined across the board. Meanwhile, impacted by market slowdown, commercial vehicles fell 6.2 percent to 329,000 units.

- Looking at results by brand, top brand Toyota dropped 8.1 percent to 400,000 units, seeing a decline in share to 33 percent, down 2.3pp (percentage points). Toyota's best-selling model the Avanza went down 24.1 percent due to the launch of the Honda Mobilio. Brisk sales of the Mobilio drove up Honda's sales volume 73.9 percent to 159,000 units, enabling the automaker to surpass Suzuki and take third place. Apart from Honda and Ford, all other brands of the top 10 group declined.

- As for 2015, although fuel prices have settled down thanks to declining crude oil prices, it is very likely that prices will continue to increase driven up by the weak national currency. Indonesia's automotiveindustryassociation projects that sales volume in 2015 will remain on the 2014 level.

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- In 2014, China's locally-made passenger vehicle sales volume increased 9.9 percent to 19.7 million units, showing a drop a pace due to economic slowdown in the second half of the year. As a result, the actual volume did not reach the combined sales target of 20.07 million units set by automakers in the beginning of the year. In particular, the achievement rate of Japanese automakers was 87.4 percent in 2014, the lowest among all manufacturers.

- While both Honda and Nissan increased in 2013 compared to the previous year, up 27.7 percent and  12.2 percent respectively,realizing their annual sales target, both companies went up only single digit in 2014, becoming unable to reach their set annual goal. In contrast, EU automakers registered an annual achievement rate at 115.8 percent in 2014, the highest among all manufacturers, driven by VW and PSA, up 15.4 percent and 31.6 percent respectively.

- Looking at results by segment, SUVs performed well, posting an achievement rate of 142.2 percent in 2014. According to our partners based in China, a combined sales target of 22.49 million units is set by automakers for 2015, a 14.2 percent increase compared to 2014's actual result.

- In March 2015, the government announced its anticipated GDP growth rate of around seven percent for the year, indicating a drop in growth target from the previous year. Although they are unable to make any prediction regarding economic recovery, Chinese, US and EU automakers are setting high sales targets for the year with an aim to capture demand in inland China. In contrast, taking into consideration the current economic slowdown, Japanese and Korean automakers are taking a more cautious position and setting lower sales targets compared to other manufacturers.

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